1851

After spending more than a decade as a market research and business intelligence analyst, Diane Greenbaum left her corporate career behind when she realized her current goals no longer matched the ambitions she&rsquo;d formed early in her career. After having a child and remaining in the workforce full-time for a few years, Greenbaum decided it was time to blaze a new trail that would both reward her business experience and balance work with family time.&nbsp;

&ldquo;When you have a kid, your priorities change,&rdquo; Greenbaum said. &ldquo;The things I was ambitious about in my career in my early 20s, I&rsquo;m not interested in at the same level at my current age. I was working in corporate America and decided I wanted to put that part of my life aside to find out how to best fulfill what&rsquo;s important to me now.&rdquo;

Her new focus? Using the network of local moms she&rsquo;d formed through her three-year-old son to tap into what she&rsquo;d identified as a prime opportunity in the children&#39;s activities space.

&ldquo;Lately, my life has been all about finding the next value-add activity and experiences for my son,&rdquo; Greenbaum said. &ldquo;Considering the network of both moms and moms in business I&rsquo;d grown since having a child and gaining a better understanding of all of the services you utilize as a parent, I thought it was a great space to enter. That being said, the idea I was trying to put together was going to be a lot of work to build on my own, so I started looking into franchise opportunities. That&rsquo;s when I discovered <a href="https://franchise.kidcreatestudio.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-one-mom-found-the-perfect-worklife-balance-by-trading-in-her-corporate-career-for-kidcreate-studio-2710970" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Kidcreate Studio</a>.&rdquo;

The young-but-growing children&rsquo;s arts and crafts franchise based out of Minneapolis was founded by Lara Olson, a frustrated mom who wanted a better creative outlet for her son than the limited art exposure he was getting in school. <a href="https://1851franchise.com/kidcreatestudio/" style="text-decoration-line:none" target="_blank">Kidcreate Studio&rsquo;s</a> tech-free creative curriculum is designed to help children aged 18 months to 12 years build confidence, problem-solving skills and social skills through creative expression. Kidcreate Studio is the only art program to run on a 2-in-1 business model, offering both <a href="https://1851franchise.com/kidcreatestudio/making-a-mess-to-be-the-best-how-kidcreate-studio-s-kid-friendly-model-is-its-own-work-of-art-2709954#trending" style="text-decoration-line:none" target="_blank">in-studio and On-The-Go classes, camps and birthday parties</a>.&nbsp;

&ldquo;Specifically, what stood out about Kidcreate Studio was that it not only fulfilled my desire to get involved with a children&rsquo;s activities business in my community, but placed a big emphasis on flexibility,&rdquo; Greenbaum said. &ldquo;I knew that with this brand, I&rsquo;d be able to balance my time between running a successful business and still being there for my family. In the corporate world, this same work/life balance wasn&rsquo;t possible.&rdquo;

Intrigued by the opportunity in front of her, Greenbaum began the discovery process. After due diligence and a trip to the studio in Minneapolis for Discovery Day, she was emphatic in her decision to buy into the brand. As far as why she felt Kidcreate Studio was the right fit for her area specifically, Greenbaum pointed to Alexandria&rsquo;s tight-knit, family-oriented community and the growth of the greater Washington, D.C. area as a whole.

&ldquo;Alexandria is a beautiful area where people heavily invest in their children&rsquo;s development, not just educationally, but experientially,&rdquo; Greenbaum said. &ldquo;Parents here want their kids to learn different, intangible things and want those experiences to add value to their child&rsquo;s life.&rdquo;

With Kidcreate Studio, Greenbaum is looking forward to building meaningful partnerships with other local organizations, such as private schools and community centers, to deliver a much-needed and flexible service with the brand&rsquo;s On-The-Go division&mdash;popular with consumers and <a href="https://1851franchise.com/kidcreatestudio/how-one-mom-s-desire-to-supplement-her-son-s-art-education-inspired-her-to-found-kidcreate-studio-2709953" style="text-decoration-line:none" target="_blank">an ever-growing revenue stream for franchisees</a>.

&ldquo;With our On-The-Go program, we&rsquo;ll be able to take classes out of the studio,&rdquo; she said. &ldquo;Connecting with our community has a lot of reach given our ability to work with youth enrichment programs in local elementary, preschools, and public recreation programs. I&rsquo;m really excited for what&rsquo;s to come.&quot;

How One Mom Found the Perfect Work/Life Balance by Trading in her Corporate Career for Kidcreate Studio

1851 Franchise

Diane Greenbaum has big plans to bring greater access to art education to the creative young minds of her Alexandria, Virginia community with the children’s arts and crafts franchise.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-one-mom-found-the-perfect-worklife-balance-by-trading-in-her-corporate-career-for-kidcreate-studio

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Crust Pizza Co.

Crust Pizza Co. - Technology Piece - CTO Nick Fontenot - May 2025 - 1851 Franchise

Crust Pizza Co. Builds the Future of Franchising With Tech-First Strategy

crust-pizza-co-technology-nick-fontenot-cto

Paris Baguette

Paris Baguette’s Recipe for Expansion: Leadership, Community and A Vision for 1,000 Cafés by 2030

paris-baguettes-recipe-for-expansion-leadership-community-and-a-vision-for-1000-cafes-by-2030

Seniors Helping Seniors®

Franchisee Spotlight with Billy and Anita Clark and Seniors Helping Seniors

Heart and Purpose: Couple Launch Seniors Helping Seniors® Franchise in Northern Arizona

heart-and-purpose-couple-launch-seniors-helping-seniors-franchise-in-northern-arizona

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Franchisee Spotlight with Armando Cordova and Jorge Molina with Crust Pizza Co. Logo

Texas-Sized Ambition: How a Shared Dream Turned Into Three Crust Pizza Co. Locations

crust-pizza-co-armando-cordova-jorge-molina-georgetown-launch

Health Care Professional in the Non-Profit Space Brings TruBlue to North Pittsburgh

health-care-professional-in-the-non-profit-space-brings-trublue-to-north-pittsburgh

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

How One Mom Found the Perfect Work/Life Balance by Trading in her Corporate Career for Kidcreate Studio

MORE STORIES LIKE THIS