How Papa Murphy's Unique Take-and-Bake Concept Stands Out In The Booming Pizza Industry

Pizza isn’t just a fan favorite among American consumers—it’s a booming business. The industry sees $40 billion in sales every year, and its popularity is continuing to rise. Because consumer demand for the product is so high, there’s no shortage of chains competing to own a slice of the industry pie. But when a restaurant puts its own unique twist on the segment, it’s a recipe for success.

Papa Murphy’s, a Vancouver, Washington-based pizza concept with more than 1,500 locations, isn’t your average chain. The brand’s locations aren’t equipped with freezers or even ovens. Instead, expert chefs craft exceptionally fresh, made-to-order pies with hand-made dough, 100 percent whole milk mozzarella and hand sliced veggies that consumers then take home and bake for 15 minutes at 425 degrees so it’s always piping hot when served.

“There isn’t a brand in the entire pizza industry that even comes close to duplicating the take-and- bake model that Papa Murphy’s has perfected,” said Jayson Tipp, chief development officer and senior vice president of technology for Papa Murphy’s. “By providing our customers with the best ingredients possible, we give them the opportunity to enjoy a homemade pizza without any of the work or mess.”

This unique take-and-bake concept is well established and preferred among consumers. Year after year, Papa Murphy’s has been consistently voted the number one chain in the competitive pizza industry by customers in prestigious publications like Nation’s Restaurant News and Technomic Industry Reports. That’s partially because the brand’s model is perfect for families who are looking for convenient, high quality meals to make at home.

Papa Murphy’s is also thinking ahead and targeting the next generation of consumers. In March, the brand rolled out its new e-commerce platform that introduces the brand to a whole new group of tech savvy pizza connoisseurs who are increasingly relying on websites and mobile apps when it comes to dining out.

“Our new online ordering and e-commerce site will put us in a perfect position for rapid growth,” said Tipp. “The pizza industry is seeing higher ticket prices for online orders, so we’re really excited to continue to develop our digital presence. This platform ultimately lays down the foundation for future expansion in the years to come.”

Papa Murphy’s isn’t just primed for digital expansion—the brand is constantly continuing its efforts to bring stores to new communities across the country. Its unique approach to the booming pizza industry allows it to stand out from the crowd and really dominate the take-and-bake market.

“Customers consistently come back to Papa Murphy’s because they know that when they sit down at their kitchen table to enjoy our pizzas with their families and friends, they’re getting the best quality for the best price,” said Tipp. “Consumers have proven that our concept works time and time again, and we’re only going to keep moving forward from here.”

For more information about franchising with Papa Murphy’s, click here.