1851

Unless you have been living under a rock in 2019, you know <a href="https://www.onepeloton.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-peloton-shook-up-the-health-and-fitness-industry-in-2019-2711667" target="_blank" rel="nofollow">Peloton</a>—the sleek stationary bikes meant to let you work out anywhere… besides in your local gym. Peloton is focused on bringing “serious fitness” into people’s homes in a “fresh and relevant” way with its growing library of classes, <a href="https://www.nytimes.com/2019/08/28/technology/peloton-ipo.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-peloton-shook-up-the-health-and-fitness-industry-in-2019-2711667" target="_blank" rel="nofollow">according to company president William Lynch</a>.At the end of 2018, the at-home exercise-bike company had more customers nationwide than Soulcycle, <a href="https://www.vox.com/2018/12/3/18072016/peloton-soulcycle-customer-comparison-tech-fitness-exercise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-peloton-shook-up-the-health-and-fitness-industry-in-2019-2711667" target="_blank" rel="nofollow">according to data cited by Recode</a>. Peloton was projected to amass even further growth in 2019—and that it did.&nbsp;<a href="https://www.nytimes.com/2019/08/28/technology/peloton-ipo.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-peloton-shook-up-the-health-and-fitness-industry-in-2019-2711667" target="_blank" rel="nofollow">According to the New York Times</a>, though, the Peloton trend won’t last—but it also isn’t fading as fast as trends previous. Over the past five years, Peloton has sold over 577,000 bikes and amassed an estimated net worth of around $4 billion, clearly capitalizing on the idea that there’s a market for being able to work out in the comfort of your own home on your own time without being tethered to a studio’s set schedule.All of this being said, Peloton took a surprising tumble in its Wall Street debut, down 11% from its initial IPO, per <a href="https://www.cnn.com/2019/09/26/tech/peloton-ipo/index.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-peloton-shook-up-the-health-and-fitness-industry-in-2019-2711667" target="_blank" rel="nofollow">CNN Business</a>. While the brand chose to test its luck going public when competing concept <a href="https://www.soul-cycle.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-peloton-shook-up-the-health-and-fitness-industry-in-2019-2711667" target="_blank" rel="nofollow">SoulCycle</a> decided against in May 2018, the future isn’t all bleak. Despite fighting off comparisons to Uber’s ill-fated IPO, Peloton continues to persevere and has accumulated 1.4 million users to date.&nbsp;At its most simplistic, Peloton is no different than a number of other at-home workout fads that have come and gone, dating back to the likes of Ab Rollers and Shake Weights. But where Peloton differs from these concepts of old, though, is its infusion of technology and appeal to a generation of consumers who have grown accustomed to e-commerce. While Peloton’s concept isn’t yet fully proven, its tech savvy and appeal to those who desire to get fit without leaving their homes, it’s worth watching whether its appeal will drive local gyms and studios to become a thing of the past.

How Peloton Shook Up the Health and Fitness Industry in 2019

1851 Franchise

The seemingly best-of-both-worlds concept that brings the motivation of group exercise to the comfort of your own home quickly put the entire fitness space on notice—but will it last?

how-peloton-shook-up-the-health-and-fitness-industry-in-2019

Lawn Doctor

Happinest-Lawn-Doctor-Franchisee-Ralph-Valle-Profile-Jacksonville-FL-June-2025

From Near-Quit to 7 Figures: Success With Lawn Doctor in Jacksonville, Florida

lawn-doctor-franchise-success-jacksonville

Atomic Wings

Atomic Wings Debuts in Metro East With Fairview Heights Grand Opening

atomic-wings-debuts-in-metro-east-with-fairview-heights-grand-opening

Pet Wants

Pet Wants Shares Expert Tips on Cleaning Pet Gear Safely in the Dishwasher

pet-wants-shares-expert-tips-on-cleaning-pet-gear-safely-in-the-dishwasher

Griswold

Griswold in Andover, Minnesota, Connects Students and Seniors Through Pen Pal Program

griswold-in-andover-minnesota-connects-students-and-seniors-through-pen-pal-program

HomeTeam Inspection Service

Photo of HomeTeam Inspection Service franchisee Max Moarefdoust

Corporate Employee Turned Owner Illustrates the Power of the HomeTeam Model

max-moarefdoust-hometeam-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

How Peloton Shook Up the Health and Fitness Industry in 2019

MORE STORIES LIKE THIS