1851

When the internet sinks its talons into a conversation involving a brand, it&rsquo;s up to the brand itself to leverage that viral moment to its advantage. Franchise brands should always be prepared to spin&nbsp;turns in the spotlight into marketing or franchise development opportunities&mdash;because you never know when you could be meme&rsquo;d. 
 
Case in point: Michael Lastoria, CEO of Washington D.C.-based chain &amp;pizza told <a href="https://www.adweek.com/creativity/the-best-guidance-is-no-guidance-how-company-culture-helped-pizza-ride-a-viral-wave/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-pizza-owned-its-political-viral-moment-2709313" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">AdWeek</a>&nbsp;how his team handled going viral this week. On Wednesday, a photo of a young man digging into a pizza in the hallway outside Michael Cohen&rsquo;s Congressional testimony blew up on Twitter, with the internet promptly deeming him &ldquo;Pizza Intern.&rdquo; The brand quickly recognized its distinctive packaging and unique pizza shape&mdash;another great lesson in branding&mdash;and got to work. 
 
According to AdWeek, the brand got in touch with the man, jotted down his order and began advertising its&nbsp;recreated &ldquo;Hallway Pizza&rdquo; special the very next day. &ldquo;The best guidance is no guidance,&rdquo; Lastoria told AdWeek. &ldquo;We realize it&rsquo;s not just about jumping into a conversation to take advantage of a moment but finding the right way to do it.&rdquo; 
 
Read the full article&nbsp;<a href="https://www.adweek.com/creativity/the-best-guidance-is-no-guidance-how-company-culture-helped-pizza-ride-a-viral-wave/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-pizza-owned-its-political-viral-moment-2709313" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

How &pizza Owned Its Political Viral Moment

1851 Franchise

The pizza chain’s CEO shares how his staff turned 15 minutes of fame into a delicious promotional opportunity.

how-pizza-owned-its-political-viral-moment

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

HomeTeam Inspection Service

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

How &pizza Owned Its Political Viral Moment

MORE STORIES LIKE THIS