1851

The franchise growth experts at <a href="http://raintreesales.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-raintree-uses-social-media-to-build-trust-and-connections-with-franchise-consultants-2709560" target="_blank" rel="nofollow">Raintree</a> utilize the power of newsletters, webinars, phone calls, Consultant Discovery Days, incentive programs and face-to-face meetings to help the brands they represent grow and attract new franchisees. This year, the Raintree team also began leveraging social media to connect with franchise brokers to get the word out about the great business opportunities their clients offer.Lana Nuss, Raintree Senior Brand Manager and Broker Liaison, said that this new approach to social media is the result of months of strategic planning. The goal of the program is to create connections with franchise brokers to drive additional awareness to Raintree’s brands —and even attract franchise sales leads.“We have a handful of referrals in our pipeline that have come from directly through connecting with consultants via social media,” commented Director of Brand Development, Ashly Loza.This success is partly due to the fact that Raintree doesn’t just post into the online void—<a href="https://1851franchise.com/raintreesales/how-raintree-helps-manage-the-relationships-between-brands-and-franchise-consultants-2708419">they actively connect with consultants</a>’ social accounts. This outreach allows them to network on a person-to-person basis and directly invite consultants to check out what the company’s partnering brands are up to through their feeds.“[Social media] is in real time, so if we publish an article, we don’t have to wait to put it into an email blast and hope for a good open rate. We can just post it on social media and get a wider reach and more engagement than what’s typically seen in franchising,” said Nuss.Loza said that at its core, <a href="https://1851franchise.com/raintreesales/executive-q-a-with-raintree-founder-brent-dowling-2708248">Raintree has always strived to be at the forefront and “brake the mold</a>” of what has been working for years as the industry standards. They look at the status quo differently and then push it to the next level. Raintree already builds strategic personal relationships through consultant face-to-face at events, so social media—a place most people spend a lot of time—strengthens those relationships and keeps Raintree’s brands and its team top of mind.“I actually just had an education call with a consultant I’ve been trying to connect with,” said Loza. “They saw my recent post on LinkedIn and they ended up reaching out to learn more.”As a networking site, <a href="https://1851franchise.com/socialgeekradio/reaching-franchise-candidates-on-linkedin-7290">LinkedIn offers a valuable opportunity</a> for Raintree to directly connect with professional franchise consultants. Their own profile page is a hub for visibility regarding what Raintree does on a day-to-day basis, from awarding franchises to in-house announcements they want to make public.For lesser-known brands, social media is an efficient and low-cost way to jump on the radar of consultants helping potential clients find the right brand for them.“Consultants have reached out about specific brands, saying they never took the time to look into them until we posted about them [on social media],” said Nuss. “We’re driving interest from consultants which allows them to match their clients with the right concept.”Raintree’s social strategy is also tailored to each brand’s goals. In general, four team members post once per day, so each brand is represented. Nuss said that posting consistently has been the key—if brands don’t commit to pushing regular updates, people will lose touch.“Posting several times every day reinforces trust in Raintree. We’re here, and we’re constantly working on how to build stronger relationships while representing our brands,” said Nuss.That increased visibility truly builds trust with consultants too.“They see the Raintree logo and know they’re going to be working with professionals,” said Loza, adding that the same goes for the franchises they represent. “If it wasn't for the trust we’ve built with our brands, they wouldn’t invest their time and budgets to take their development to the next level.”A key aspect of Raintree’s strategy is maximizing opportunities for content based around any given topic. Social media is an ideal tool for cross-posting and exploring different story angles and visual interpretations.“We make sure that when a placement is made with our brands we are maximizing the story to its fullest,” said Loza, adding that Raintree can generate five to seven pieces of content based on each awarded franchise.Another essential aspect of Raintree’s social media strategy is to build awareness of its own brand. This propels the company to the forefront of the franchise development landscape and culture—and lets the team have a little fun, too. Nuss often shares photos of her dogs when they visit the office, adding a personal touch to their online presence—plus, <a href="https://1851franchise.com/raintreesales/franchise-consultancy-raintree-helps-position-hounds-town-usa-for-franchise-growth-2708259">who wouldn’t want to see photos of adorable pooches</a>?“It allows people to get to know who our brands are, but also get to know us, and the culture we’re building at Raintree on a personal level,” said Loza.Social media is built around individuality, so that kind of unique personal touch helps Raintree develop deeper connections with brokers—and lets our brands know they’re in good hands.

How Raintree Uses Social Media to Build Trust and Connections with Franchise Consultants

1851 Franchise

Social media allows the development agency Raintree to connect directly with franchise brokers, build relationships and raise awareness around their brands

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-raintree-uses-social-media-to-build-trust-and-connections-with-franchise-consultants

Benjamin Franklin Plumbing

image of a benjamin franklin plumber employee franchise

Top 5 Reasons To Invest in Benjamin Franklin Plumbing Right Now

benjamin-franklin-plumbing-franchise-5-reasons-to-buy

Mister Sparky Electric

image of mister sparky cars franchise authority brands

Wired for Success: 5 Powerful Reasons To Invest in a Mister Sparky Franchise Now

mister-sparky-franchise-5-reasons-to-invest

image of Mister sparky electric employee working with customer

On-Time, Every Time: How Mister Sparky Delivers the Electrical Service Homeowners Can Count On

mister-sparky-electric-service-franchise

image of mister sparky electric on time elctricians from franchise mister sparky

The Electrician You Can Count On: How Mister Sparky Delivers Power, Punctuality and Profitability

mister-sparky-franchise-power-punctuality-profitiability

image of a benjamin franklin plumber employee helping a customer

The Punctual Plumber That Wins: How Benjamin Franklin Plumbing Redefines Home-Service Reliability

benjamin-franklin-plumbing-home-service-reliability

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Planet Fitness Franchisees Donate $100K to Support Texas Flood Relief - 1851 Franchise

Planet Fitness Franchisees Donate $100K To Support Texas Flood Relief

planet-fitness-texas-flood-relief

McDonald’s Is the Latest Franchise To Bet Big on Beverages with 500-Store Premium Drink Test

mcdonalds-is-the-latest-franchise-to-bet-big-on-beverages-with-500-store-premium-drink-test

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Subway - John Fitzpatrick Named CEO - Breaking News - 1851 Franchise

Subway Names Jonathan Fitzpatrick as New CEO, Effective July 28

jonathan-fitzpatrick-subway-ceo-leadership-change

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Navy Veteran and Professional Artist Couple Open Caring Transitions in Texas

Navy Veteran and Professional Artist Couple Set Out to Build a Purpose-Driven Business With Caring Transitions in Texas

navy-veteran-and-professional-artist-couple-set-out-to-build-a-purpose-driven-business-with-caring-transitions-in-texas

911 Restoration Franchise Costs, Fees, Profit and Data for 2025

How Raintree Uses Social Media to Build Trust and Connections with Franchise Consultants

MORE STORIES LIKE THIS