1851

Seafood fraud is rampant in the restaurant industry, but new tech is making tracking and verification easier, <a href="https://www.cnn.com/2021/12/29/middleeast/seafood-fraud-sfs-trace-dubai-spc-intl/index.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-restaurant-brands-can-avoid-seafood-fraud-2717547" target="_blank" rel="nofollow">according to CNN’s Bijan Hosseini</a>.&nbsp;“A 2019 <a href="https://usa.oceana.org/press-releases/oceana-finds-seafood-fraud-persists/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-restaurant-brands-can-avoid-seafood-fraud-2717547" target="_blank" rel="nofollow">study</a> by conservation organization Oceana, conducted in the US, found that one in five fishes tested in restaurants and markets was mislabeled,” Hosseini writes.This fraud could be costing restaurants millions. For franchise brands, the problem could be even more severe, as large-scale orders can lead to large-scale fraud.Some restaurants are implementing innovative solutions to combat fraud. Hosseini pointed to a restaurant in Dubai, named Rockfish, which has launched new technology to track the sourcing of every item they serve. Customers receive a QR code with each seafood order. “The code links to a web page that tells them when and where their fish was caught, how it was transported, and provides necessary certifications to verify it was sustainably sourced.”That system could provide a way to reestablish consumer trust in seafood. Customers can have peace of mind knowing what went into their order, and restaurants can be comforted knowing they did everything they could to deliver accordingly.But Rockfish is just one restaurant, and creating a similar, cost-effective solution for a franchise brand may prove a more difficult challenge. New technology can help to regulate all kinds of potential malpractice, but it’s up to each brand to figure out the best way to roll it out and keep operators compliant.Instituting anti-fraud measures may also force suppliers to increase their prices, which may prove a minor downside to an otherwise uplifting innovation.&nbsp;

How Restaurant Brands Can Avoid Seafood Fraud

1851 Franchise

New technology has made tracking and verifying food easier than ever. It may prove essential in combating rampant fraud.

how-restaurant-brands-can-avoid-seafood-fraud

TruBlue Home Service Ally

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Onigilly Japanese Kitchen

Koji Kanematsu Turned a 2,000-Year-Old Japanese Staple Into One of the Most Scalable Restaurant Franchise Models

koji-kanematsu-turned-a-2000-year-old-japanese-staple-into-one-of-the-most-scalable-restaurant-franchise-models

Lindora

Celebrating the Nurse Behind the Mission: How Melinda Endricks Is Powering Lindora’s Growth and Impact Nationwide

celebrating-the-nurse-behind-the-mission-how-melinda-endricks-is-powering-lindoras-growth-and-impact-nationwide

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

How Restaurant Brands Can Avoid Seafood Fraud

MORE STORIES LIKE THIS