LAST UPDATED: June 2026
FRANCHISE WEBSITE: https://alloyfranchise.com/
NUMBER OF LOCATIONS: 75+
REPORTED COST TO GET IN: $272,357 - $534,417
REPORTED ROI (Item 19): $554,978 (average revenue for top quartile of franchised locations in 2025)

Alloy Personal Training is a premier fitness franchise that bridges the gap between the personalization of one-on-one coaching and the scalability of group fitness. Built on over 30 years of industry experience, the brand specializes in a high-yield, small-group training model that prioritizes science-backed programming and individualized attention. By focusing on an underserved adult demographic that values professional coaching over big-box gym environments, Alloy provides franchisees with a streamlined business model characterized by high retention rates, lower overhead and a strong community-driven culture.

1. What Is the Brand Overview for Alloy Personal Training?

About the Brand

Alloy Personal Training opened its first location in Georgia in 1992 to offer clients a more personalized, results-driven alternative to big-box gyms while building a high-yield business model.

Mission: To deliver a world-class personal training experience that helps clients reach their fitness goals through expert coaching and community support.

Vision: To lead the global personal training market by helping franchisees build sustainable businesses that fundamentally improve their members' lives.

Unique Selling Points (USPs)

Small-Group Dynamics: By maintaining a lower coach-to-client ratio, Alloy offers the customization of private training at a price point that fits a broader demographic.
Data-Backed Programming: Workouts are built on decades of physiological data to ensure client progress is measurable and consistent.
Differentiated Approach for Underserved Population: Alloy Personal Training targets members aged 50 and up, a previously underserved market.
The Boutique Experience: Studios are designed as intimate, premium spaces that appeal to an adult demographic looking for privacy and professional guidance rather than a crowded gym floor.
Proprietary Tracking: Members use custom software to track progress, ensuring the "Alloy experience" remains consistent across every location in the network.

2. What Are the Franchise Opportunity Details?

Why Franchise With Alloy Personal Training?

Three Decades of Proof: Alloy has over 30 years of experience and uses that foundation to support continued growth today.
Retention-Based Revenue: The personalized nature of the sessions builds deep client loyalty, leading to retention rates that far outpace traditional fitness clubs.
Lean Operations: With a small real estate footprint (typically 1,500 to 2,000 square feet) and minimal staffing needs, the model is designed for high margins and low overhead.
Support Ecosystem: Franchisees receive hands-on assistance with site selection, studio build-out, local marketing and ongoing operational coaching.

Available Territories

Candidates should reach out to the franchise development team via the online form to inquire.

Investment Overview

Initial Costs: The estimated initial investment required to begin operation of an Alloy Personal Training franchise ranges from $272,357 to $534,417. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Type of Expenditure	Min	Max
Initial Franchise Fee	$60,000	$60,000
Rent (3 Months)	$14,400	$31,800
Lease & Utility Security Deposits	$4,000	$7,500
Architect/Project Management	$15,500	$33,000
Leasehold Improvements	$62,128	$167,580
Furniture, Fixtures & Equipment	$48,186	$84,112
Signage	$8,083	$29,875
Initial Inventory	$250	$500
Permits & Licenses	$1,000	$3,000
Insurance (3 Months)	$600	$1,800
Grand Opening Marketing	$30,000	$40,000
Training Expenses	$1,660	$3,350
Computer System	$4,700	$6,900
Professional Fees	$5,000	$10,000
Office Supplies	$300	$1,000
Miscellaneous	$1,500	$2,500
Additional Funds (3 Months)	$15,000	$55,000

Initial Franchise Fee: Alloy Personal Training charges a $60,000 initial franchise fee, due in full when the franchise agreement is signed. The franchisor offers a $5,000 discount on the first franchise fee for active-duty reserves or honorably discharged veterans as a part of VetFran.

Ongoing Fees: According to the 2026 FDD, Alloy Personal Training franchisees are responsible for the following ongoing payments and fees:

Type of Fee	Amount
Royalty Fee	7% of gross sales/week
Brand Development Fund Fee	2% of gross sales/week
Technology Fee	$286/week
Advertising Cooperatives	1% of gross sales, unless a higher amount is approved by the franchisor or cooperative members, due on a schedule determined by the members

ROI Potential: The 2026 FDD includes revenue representations for 73 franchised locations operating for the entirety of 2025.

Quartile	Average	Median	High	Low
First	$554,978	$540,157	$726,675	$481,374
Second	$428,009	$422,735	$473,864	$389,121
Third	$352,011	$353,306	$387,984	$316,816
Fourth	$252,824	$267,187	$315,342	$132,350

3. What Franchisee Support Does Alloy Personal Training Provide?

Pre-Opening Support

Alloy Personal Training franchisees receive hands-on site selection support and guidance during the build-out process. Before opening, owners gain access to key national suppliers, and they receive help getting accounting, point of sale and customer relationship management programs set up.

Training Programs

Alloy Personal Training provides pre-opening training at its Roswell, Georgia, headquarters. The training is up to six days long, and either the franchise owner, general manager or head trainer must attend, along with one additional trainer.

Operational Support

For the grand opening, Alloy representatives spend up to three days on-site with new owners and their teams.

On an ongoing basis, franchisees have access to the operations manual, sales and marketing programs and retention-boosting systems.

Technology and Tools

Alloy Personal Training sets franchisees up with accounting, POS and CRM software, as well as access to the Alloy app and workout program library.

4. What Are the Franchisee Requirements for Alloy Personal Training?

Eligibility Criteria

Liquid Assets: $175,000
Net Worth: $450,000

Alloy Personal Training is open to both investors and financially qualified business managers.

Operational Commitments

Owner-operators must be regularly involved in the business and must be willing and able to lead, motivate and train staff.

Investors who would prefer to take a semi-absentee approach must hire an approved, certified and trained manager to operate the business on a day-to-day basis.

Funding Assistance

Alloy Personal Training does not offer any direct or indirect financing.

5. Are There Franchisee Success Stories?

“Nothing is better than the in-person service that we have… We are literally doing exactly what this clientele needs… I’m so hopeful that we continue to build. We’re under development on our fifth location, and there’s an opportunity to possibly take a couple other locations under our umbrella.”
- Nick Garrity, multi-unit franchisee based in Georgia

6. What Is the Market Potential for Personal Training?

The personal training market was valued at $47.11 billion in 2025 and is expected to reach $49.5 billion this year — a compound annual growth rate of over 5%. By 2030, the industry is expected to exceed $60 billion.

As awareness around fitness and longevity grows, many consumers are seeking specialized fitness concepts that address their unique concerns, and personal training models do just this.

Competitor Analysis

Alloy Personal Training competes with other fitness brands like ISI Elite Training, Built Phoenix Strong and MaxStrength Fitness. The brand stands out in the industry by catering to the 50-plus membership base, a demographic that was previously underserved.

7. What Is the Application Process for Alloy Personal Training Franchisees?

Request Info: Fill out the online form on Alloy Personal Training’s franchise site.
Initial Call: Speak with a development representative.
Review FDD: Get access to and review the 2026 FDD.
Validation: Speak with existing franchisees.
Discovery Day: Visit Alloy Personal Training’s headquarters.
Sign Agreement: Finalize territory and franchise fee.
Training Begins: Training and launch support provided.

Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.

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Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.

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