1851

Every company claims they have the perfect core values to inspire its employees, but very few actually know how to truly live and breathe them.

To help define the culture of his own company, Josh York, <a href="http://www.gymguyz.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-teach-core-values-to-franchisees-and-why-its-important-for-building-a-brand-7088" target="_blank" rel="nofollow" target="_blank">GYMGUYZ</a> CEO, decided an acronym was the best strategy for his mobile gym personal training and fitness company. He believed that having something that was easy to remember could be the constant reminder needed for employees and franchisees to stay motivated and on track with company goals. What he came up with was a&nbsp;concept that has since kept franchisees on the road to success&mdash;and it&rsquo;s called &ldquo;D.R.I.V.E.&rdquo;

Determination: We are determined to make dreams a reality; through hard work, dedication and self-discipline. With effort and commitment, anything is possible.

Respect: We treat others how we want to be treated.

Integrity: We are sincere and uncompromising in our commitment to doing the right thing.

Versatility: We adapt to an ever-changing environment while moving forward with a vision for the future.

Excellence: We strive to be the best by putting our customers first with exceptional service.

It&rsquo;s no surprise that in franchising, every location can have differences in operations. For this reason, a set of core values to guide franchisees can be extremely imperative for widespread success and can help with consistency across the brand and across locations. Franchisees are the best advocates when it comes to development for emerging and established brands alike, and if they are armed with meaningful core values, that message will fuel the entire franchise system as it continues to grow.&nbsp;&nbsp;

&ldquo;When an employee believes in the company, they will engage in each other&rsquo;s ideas and strive to make it the best company it can be. I always want my company to set this example,&rdquo; York said. &ldquo;Having franchisees buy in to your core values will only benefit their business and the franchise system as a whole.&rdquo;

Over the years, York&rsquo;s D.R.I.V.E. concept has helped set GYMGUYZ apart from other fitness brands. For example, &ldquo;Making dreams a reality&rdquo; can certainly give customers a clear vision of what they can accomplish with their personal trainer and what each GYMGUYZ employee utilizes in their day to day work.

Internally or externally, core values also help explain what the brand is trying to accomplish, how they plan to do it, and what the business believes in. When making difficult decisions, franchisees can refer back to the values that have been created to help them determine if they are making the right choices.

Step two is implementing and reinforcing said values, York said. It starts with practicing what you preach. If your company&rsquo;s CEO is the only person following the company core values, then you have a problem. Every franchisee and employee throughout the franchise system should be able to explain the core values and should be exemplifying them on a regular basis. The values must also be reinforced to have a lasting effect. Anyone in marketing can attest to the ideas that a message must be presented a number of times in multiple ways before it can actually stick with a person. Core values should be present in every aspect of the company, including hiring.

&ldquo;In order to succeed, it&#39;s important to recruit a team that has priorities that match the company&#39;s mission and works well with others,&rdquo; York said.

Set it and forget it is not a mentality you can have with core values. Once a system is in place, setting up regular check-ins with franchisees will be key to keeping everyone engaged. Whether it&rsquo;s monthly meetings, quarterly retreats, or group workouts like the GYMGUYZ team organizes, your team will need to regroup. Together, they can then decide what is working and what is not&mdash;and for an emerging brand like GYMGUYZ, that kind of teamwork can go a long way. &nbsp;

How To Teach Core Values To Franchisees And Why It's Important For Building A Brand

1851 Franchise

Josh York, GYMGUYZ Founder and CEO, created the D.R.I.V.E concept to motivate franchisees as they work towards success.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-to-teach-core-values-to-franchisees-and-why-its-important-for-building-a-brand

HomeTeam Inspection Service

Photo of HomeTeam Inspection Service representative giving presentation

Strategic Partnerships Fuel Franchise Growth at HomeTeam Inspection Service

hometeam-inspection-service-franchise-growth-partnerships

Express Employment Professionals

What’s in the 2025 FDD? A Closer Look for Express Employment Professionals Franchise Buyers

whats-in-the-2025-fdd-a-closer-look-for-express-employment-professionals-franchise-buyers

petbar

How-petbar-Makes-Pets-and-Their-Owners-Happy-as-Part-of-the-Family-in-a-Clean-and-Fun-Environment

How petbar Makes Pets and Their Owners Happy as Part of the Family in a Clean and Fun Environment

petbar-franchise-opportunity-boutique-pet-grooming

petbar Franchisees Win the $6.89B Global Market With Complete Transparency, Self-Service and Membership Models, Creating the Happiest Place for Dogs

petbar-franchise-opportunity

Why petbar Wants to Be the “Disney World for Dogs” — and a Dream Business for Franchisees

petbar-franchise-dan-ashley-o-loughlin-qa

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

How To Teach Core Values To Franchisees And Why It's Important For Building A Brand

MORE STORIES LIKE THIS