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In 2019, by the time a franchise candidate reaches out to a brand representative to request more information, they&rsquo;ve already completed extensive online research into their prospective franchisor. That&rsquo;s why today more than ever, brands that franchise must invest in top-quality franchise development websites.

That might sound easy for franchise development professionals&mdash;after all, their job is to speak to the business opportunity embodied by their brand&mdash;but it can be easy to misstep and lose clarity of messaging in the process. 

The first and most critical step to building a franchise development site?

&ldquo;Know your audience,&rdquo; said Paul Pickett, Chief Development Officer of birding retail franchise <a href="https://franchise.wbu.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-validate-your-brand-the-importance-of-the-franchise-development-site-2709849" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Wild Birds Unlimited</a>. &ldquo;For many brands, the audience that consumes the product and the audience interested in becoming a business owner are very different.&rdquo;

Oliver Gunanto, Vice President of Digital at <a href="https://www.nolimitagency.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-validate-your-brand-the-importance-of-the-franchise-development-site-2709849" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">No Limit Agency*</a>, illustrated Pickett&rsquo;s points with an analogy: &ldquo;It&rsquo;s the difference between talking to a person that eats the sandwich your brand makes versus someone who wants to make a living with your brand&rsquo;s sandwich. [On franchise development sites], you&rsquo;re talking to that second group, the audience wanting to know if your company could benefit their livelihood.&rdquo;

Because of the difference between consumer and franchise candidate, then, brands must make sure that the messaging on their franchise development site clarifies the business opportunity available to prospective franchisees. 

&ldquo;When building a franchise development site, it&rsquo;s important to put yourself in the shoes of a prospective franchisee,&rdquo; explained Ashley Mitchell, <a href="https://www.soccershotsfranchising.com/?utm_source=qiigo&amp%3Butm_medium=ppc&amp%3B%3Fvs_key=Ch4NmliLu8UqbAAo&amp%3Bgclid=EAIaIQobChMIl4i6moT94QIVT_DACh2KxQYQEAAYASAAEgKU_fD_BwE&utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-validate-your-brand-the-importance-of-the-franchise-development-site-2709849" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Soccer Shots Franchising LLC</a>&rsquo;s VP of Marketing and Communications. &ldquo;What would each persona want to know? What questions can you preemptively answer to get them engaged enough to reach out to talk to your franchise development team? A common mistake is building a duplicate of your consumer-facing site and ignoring the business reasons behind becoming a franchisee.&rdquo;

And the goal of targeted messaging and content on a franchise development site?

In Pickett&rsquo;s words, it&rsquo;s &ldquo;to generate qualified leads and to tell your culture and your brand&rsquo;s story to candidates so that they really get it.&rdquo; Franchise development sites must therefore &ldquo;meet candidates where they want to be met,&rdquo; Pickett explained. &ldquo;Franchise development sites should provide information that encourages engagement while candidates do their research.&rdquo;

What drives engagement? According to Pickett: High-value content, appropriate forms and sufficient information related to candidate qualifications and level of investment.

&ldquo;You want your site to do everything it possibly can to communicate your brand&rsquo;s culture; you&rsquo;re answering the candidate question, &lsquo;Could I see myself in this culture?&rsquo;&rdquo; Pickett said. &ldquo;So of course, you need the bare minimum requirements to be a qualified candidate&mdash;liquidity and net worth; any Item 19 information that&rsquo;s approved by legal; your brand&rsquo;s target markets, and so on.&rdquo;

Danessa Itaya, Senior Vice President of property management franchise <a href="https://www.propertymanagementinc.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-validate-your-brand-the-importance-of-the-franchise-development-site-2709849" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Property Management Inc.</a>, said that a successful franchise development site will also clearly illustrate &ldquo;the candidate journey.&rdquo;

&ldquo;You need to telegraph clearly the step-by-step process that prospective franchisees will follow, from Discovery to grand opening,&rdquo; Itaya said. &ldquo;It helps everyone when you&rsquo;ve set that expectation right up front.&rdquo;

Additionally, Pickett said, franchise development sites can minimize user bounce rates with relevant video content that avoids a &ldquo;hard sell&rdquo; approach, as well as forms that invite candidates to submit minimal personal information, also in the interest of avoiding a hard sell.

&ldquo;I&rsquo;ve made the mistake of having too much mandated information on our FD forms, and that doesn&rsquo;t align with what candidates are looking for today,&rdquo; Pickett said. &ldquo;That said, you also need to be transparent with your story, so you don&rsquo;t want to be too withholding.&rdquo;

When asked how web developers for FD sites know how to strike the balance, Pickett was emphatic. 

&ldquo;Listen to what your candidates want&mdash;they&rsquo;ll tell you,&rdquo; Pickett said. &ldquo;Give people the option to be communicated with how they want; offer text and email options. The old game of only putting enough information on your site to get candidates to call you doesn&rsquo;t work anymore.&rdquo;

Mitchell spoke to the deluge of content that today&rsquo;s franchise candidates inevitably find themselves navigating, offering the ultimate call to action for FD site developers: don&rsquo;t hold back when it comes to answering &lsquo;So what?&rsquo;

&ldquo;The nature of lead generation in 2019 is that there are a lot of options and a lot of information out there, about your brand and others. It is unrealistic to think that a candidate will only go to your website for information,&rdquo; Mitchell said. &ldquo;Knowing this, it&rsquo;s even more important than in the past to make sure you are clearly showcasing your brand differentiators and why someone would want to partner with you instead of another franchise.&quot;

How To Validate Your Brand: The Importance of the Franchise Development Site

1851 Franchise

Spotlighting your brand’s culture, surfacing engagement-driving content and tailoring communication methods to candidate preference are all among best practices.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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Prince St. Pizza Partners With Dave’s Hot Chicken Franchisee for National Growth

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KKR to Acquire Nothing Bundt Cakes in $2 Billion Deal -  1851 Franchise

KKR to Acquire Nothing Bundt Cakes in $2 Billion Deal

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FTC Settlement Puts New Focus on Franchise Disclosure Standards - 1851 Franchise

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Applebee’s Franchisee Files for Bankruptcy as Dine Brands Moves to Acquire 53 Units - 1851 Franchise

Applebee’s Franchisee Files for Bankruptcy as Dine Brands Moves to Acquire 53 Units

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<a href="https://princestreetpizza.com/">Prince St. Pizza</a> has partnered with a&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-daves-hot-chicken-franchise-costs-fees-profit-and-data-2723529">Dave’s Hot Chicken</a> franchisee to support its national expansion,&nbsp;<a href="https://www.pizzamarketplace.com/news/prince-st-pizza-partners-with-daves-hot-chicken-franchisee-for-national-expansion/#:~:text=Prince%20St.%20Pizza%2C%20a%20New%20York%2Dbased%20pizzeria,the%20country%2C%20according%20to%20a%20press%20release.">Pizza Marketplace recently reported</a>. The New York-based brand has joined forces with&nbsp;<a href="https://www.linkedin.com/in/lawrencekourie/">Lawrence Kourie</a>, founder and largest franchisee of Dave’s Hot Chicken, to grow its footprint across the country. Kourie’s experience opening and operating locations in multiple markets will help the brand as it enters new territories."Lawrence has built and operated one of the fastest-expanding restaurant concepts in the country, but what stands out is his disciplined approach to growth and brand integrity," said&nbsp;<a href="https://www.linkedin.com/in/lawrence-longo-342856/?skipRedirect=true">Lawrence Longo</a>, CEO of Prince St. Pizza. "He understands how to develop a concept without losing what made it special in the first place, which is critical as we enter this next phase."The expansion will use Kourie’s existing infrastructure and operations to introduce Prince St. Pizza into new markets. Each location will aim to reflect the same experience as the brand’s original Nolita shop."I have spent years evaluating restaurant concepts, and it is rare to find one that delivers both a strong product and a clear identity," Kourie said. "What Prince St. has built is difficult to truly replicate. The focus now is on growing the brand in a way that preserves that foundation while introducing it to new communities."Kourie is a key operator within the Dave’s Hot Chicken system,&nbsp;<a href="https://1851franchise.com/daves-hot-chicken-sold-to-roark-capital-in-1-billion-deal-to-fuel-global-expansion-2729557#stories">which Roark Capital acquired in a $1 billion deal in 2025</a>. The partnership connects Prince St. Pizza to an operator with experience scaling a brand that has attracted major private equity investment.Read the full article&nbsp;<a href="https://www.pizzamarketplace.com/news/prince-st-pizza-partners-with-daves-hot-chicken-franchisee-for-national-expansion/#:~:text=Prince%20St.%20Pizza%2C%20a%20New%20York%2Dbased%20pizzeria,the%20country%2C%20according%20to%20a%20press%20release.">here</a>.Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com">www.1851growthclub.com</a> and start your journey.

Prince St. Pizza is teaming up with a leading Dave’s Hot Chicken franchisee to expand nationwide, tapping proven operator experience to drive growth.

According to a&nbsp;<a href="https://www.businesswire.com/news/home/20260312305776/en/RF-Expands-Residential-and-Commercial-Services-Portfolio-with-Investment-in-Precision-Garage-Door-Service-Franchisee">recent release</a>,&nbsp;<a href="https://rf-partners.com/">RF Investment Partners</a>, a group focused on flexible capital solutions and value-add support to lower-middle-market businesses, has teamed up with&nbsp;<a href="https://www.burlingtoncp.us/">Burlington Capital Partners</a>, a group focused on family, founder and operator-owned lower-middle-market businesses, to acquire a prominent multi-territory&nbsp;<a href="https://franchise.neighborly.com/precision-door">Precision Garage Door Service</a> franchise.The investment marks the seventh platform for RF within the service space. Precision Garage Door Service, which is part of the larger&nbsp;<a href="https://www.neighborly.com/">Neighborly</a> ecosystem, specializes in the installation, maintenance and repair of garage doors.&nbsp;“We are proud to partner with management and the Burlington team to support continued growth by investing in people and operational excellence,”&nbsp;<a href="https://www.linkedin.com/in/peter-fidler-6787143">Peter Fidler</a>, managing partner and co-founder of RF Investment Partners, said in the release. “The sector continues to present compelling opportunities given the essential nature of garage door repair, and we look forward to building on Precision’s strong foundation to drive long-term value.”This deal is part of the broader trend toward institutionalized multi-unit and multi-territory operators. Previously, franchising was largely viewed as the place for “mom-and-pop” businesses. And while franchises remain small, local businesses, the aggressive entry of private equity firms focused on operators (franchisees) rather than the brand (franchisor) is bringing new energy to small business ownership.Read the full release&nbsp;<a href="https://www.businesswire.com/news/home/20260312305776/en/RF-Expands-Residential-and-Commercial-Services-Portfolio-with-Investment-in-Precision-Garage-Door-Service-Franchisee">here</a>.Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com">www.1851growthclub.com</a> and start your journey.

Design with Precision Garage Door Service team members

The strategic investment marks the seventh residential services platform for RF and reflects a growing institutional desire for high-potential, operator-led franchises.

RF Investment Partners and Burlington Capital Join Forces to Acquire Top Precision Garage Door Franchise

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<a href="https://www.yum.com/wps/portal/yumbrands/Yumbrands/">Yum! Brands</a> is considering a potential sale of Pizza Hut and plans to close 250 underperforming U.S. locations, according to a&nbsp;<a href="https://simplywall.st/stocks/us/consumer-services/nyse-yum/yum-brands/news/yum-brands-weighs-pizza-hut-sale-as-portfolio-reset-accelera">recent article on Simply Wall St</a>. For the franchising industry, the significance is less about the stock and more about what it says about how large franchisors are managing brand portfolios in a high-cost operating environment.<a href="https://1851franchise.com/pizza-hut-franchise-deep-dive-2722519">Pizza Hut</a> is one of the most recognizable names in franchising. If Yum! decides to sell it, that would be a notable shift for a company built on a multi-brand platform. For years, large brand groups have argued that operating multiple concepts creates advantages, including shared resources, stronger purchasing power and the ability to invest in technology across the system. A sale would suggest Yum! believes those benefits no longer outweigh the effort required to improve Pizza Hut’s performance.The planned closures may have the most immediate impact on franchisees. When a franchisor reduces its footprint, it can change how the brand performs in local markets. Fewer locations can mean less convenience for customers, which can hurt overall traffic. It can also weaken the effect of local advertising when there are fewer restaurants supporting promotions in the same trade area.Closures can also affect store-level economics in ways that go beyond the locations that shut down. In some markets, remaining franchisees may pick up some displaced demand. In others, customers may switch to competitors. The changes can also affect local co-op advertising budgets and, depending on how purchasing and distribution are structured, can influence costs tied to volume.The move comes as competition in pizza remains intense, with&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-dominos-pizza-franchise-costs-fees-profit-and-data-2725506">Domino’s</a> and&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-papa-johns-franchise-costs-fees-profit-and-data-2724607">Papa Johns</a> continuing to push delivery, digital ordering and value-focused offers. Simply Wall St notes Yum! has been rolling out its Byte digital platform across brands. If Yum! changes Pizza Hut’s role in the portfolio, it could also change where the company focuses its technology and marketing investment.For franchise systems watching from the outside, Yum!’s review is a reminder that growth is not always the main priority. Sometimes the bigger decision is whether a legacy brand can be improved inside a platform or whether it will perform better under a different owner and a different plan.Read the original article&nbsp;<a href="https://simplywall.st/stocks/us/consumer-services/nyse-yum/yum-brands/news/yum-brands-weighs-pizza-hut-sale-as-portfolio-reset-accelera">here</a>.Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="https://www.1851growthclub.com">www.1851growthclub.com</a> and start your journey.

Yum! Brands Pizza Hut Sale - 1851 Franchise

Yum! is reviewing the brand and closing 250 U.S. locations, a move that could affect franchisees and reshape its restaurant portfolio.

Possible Pizza Hut Sale Signals Shift in Yum! Brands’ Franchise Strategy

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Private equity firm&nbsp;<a href="https://www.kkr.com/">KKR</a> has reached an agreement to acquire bakery franchise&nbsp;<a href="https://www.nothingbundtcakes.com/franchise-opportunities/">Nothing Bundt Cakes</a> from&nbsp;<a href="https://www.roarkcapital.com/">Roark Capital</a> in a deal valued at more than $2 billion, including debt, according to multiple reports.The transaction, first&nbsp;<a href="https://www.wsj.com/business/deals/kkr-strikes-deal-for-nothing-bundt-cakes-e02bcdb9">reported by The Wall Street Journal</a> and later&nbsp;<a href="https://www.reuters.com/business/retail-consumer/kkr-acquire-nothing-bundt-cakes-over-2-billion-wsj-reports-2026-03-25/">confirmed by Reuters</a>, marks another major move in the restaurant and franchise investment space as private equity firms continue to target brands with strong unit economics and scalable franchise systems.Founded in 1997 by two mothers,&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-nothing-bundt-cakes-franchise-costs-fees-profit-and-data-2721459">Nothing Bundt Cakes</a> has grown from a small, homegrown concept into a major player in the specialty dessert category. The brand now operates more than 500 bakeries across the U.S. and Canada, offering a range of customizable cakes in flavors such as red velvet, confetti and banana pudding.Roark Capital acquired the Dallas-based brand in 2021 and has since overseen its continued expansion. The company is well known for its deep portfolio of restaurant and franchise investments, including&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-subway-franchise-costs-fees-profit-and-data-2722471#stories">Subway</a>,&nbsp;<a href="https://1851franchise.com/daves-hot-chicken-sold-to-roark-capital-in-1-billion-deal-to-fuel-global-expansion-2729557#stories">Dave’s Hot Chicken</a> and&nbsp;<a href="https://inspirebrands.com/">Inspire Brands</a>, the parent company of&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-jimmy-johns-franchise-costs-fees-profit-and-data-2724295">Jimmy John’s</a>,&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-arbys-franchise-costs-fees-profit-and-data-2720798">Arby’s</a> and&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-dunkin-franchise-costs-fees-profit-and-data-2720835">Dunkin’</a>.According to Reuters, Nothing Bundt Cakes is expected to generate approximately $120 million in earnings before interest, taxes, depreciation and amortization this year, highlighting the brand’s financial strength and appeal to investors.Recent restaurant deals suggest buyers are still willing to pay for brands with room to grow.&nbsp;<a href="https://sycamorepartners.com/">Sycamore Partners</a> bought&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-playa-bowls-franchise-costs-fees-profit-and-data-2725001">Playa Bowls</a> in late 2024, the same year&nbsp;<a href="https://1851franchise.com/blackstone-acquires-majority-stake-in-jersey-mikes-signaling-ambitious-growth-plans-2727945">Blackstone made its move on Jersey Mike’s Subs</a>. Nothing Bundt Cakes fits that same pattern. Its franchise model gives investors a brand with an established footprint and a business that can keep expanding without taking on all of the cost at the corporate level.KKR has historically been less active in restaurant investments but has made selective moves, including a 2024 investment in cloud kitchen platform&nbsp;<a href="https://www.rebelfoods.com/">Rebel Foods</a>.Neither KKR nor Roark Capital commented publicly on the transaction, according to Reuters.Read the original WSJ article&nbsp;<a href="https://www.wsj.com/business/deals/kkr-strikes-deal-for-nothing-bundt-cakes-e02bcdb9">here</a>.Read the original Reuters article&nbsp;<a href="https://www.reuters.com/business/retail-consumer/kkr-acquire-nothing-bundt-cakes-over-2-billion-wsj-reports-2026-03-25/">here</a>.Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com">www.1851growthclub.com</a> and start your journey.

The deal underscores continued private equity interest in franchise-heavy restaurant brands with predictable revenue and room to scale.

How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

How Much Can Franchisees Make? A Guide for Prospective Franchise Owners

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Franchise Opportunity Deep Dive: A fast-casual restaurant brand serving made-from-scratch sandwiches, salads, soups and pizzas rooted in Southern hospitality.


How To Validate Your Brand: The Importance of the Franchise Development Site

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