1851

The importance of a franchise website simply cannot be overstated. In many instances, a franchise website is the first point of contact that prospective franchisees will have with a brand. Having a well-designed website can not only showcase a brand’s ethos and success stories but also acts as a tool to attract new investors. Ultimately, the site will generate leads and help scale a franchise network.<a href="https://www.linkedin.com/in/marshaldavis/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-websites-play-an-important-role-in-franchise-success-2724022" target="_blank" rel="nofollow">Marshal Davis</a>, who serves as the president and managing partner of<a href="https://ascendlymarketing.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-websites-play-an-important-role-in-franchise-success-2724022" target="_blank" rel="nofollow">&nbsp;Ascendly Marketing</a>, affirmed this belief.“The first meaningful interaction most people will have with your franchise is through your website, making it a critical component in shaping first impressions,” said Davis. “But just because your brand has a website, that doesn’t mean it will automatically translate into franchise success. In fact, according to Davis, there are numerous elements that should be added to a website to help ensure its effectiveness.“The website should feature testimonials from existing franchisees, a clear roadmap of the franchising process and transparent investment expectations,” he said. “It should also feature marketing collateral-like promotional videos, infographics and whitepapers that potential franchisees can use to make informed decisions. Providing an FAQ section that addresses common concerns can further streamline the decision-making process for potential franchisees.”<a href="https://www.linkedin.com/in/jeffkmains/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-websites-play-an-important-role-in-franchise-success-2724022" target="_blank" rel="nofollow">Jeff Mains</a>, the CEO of<a href="https://championleadership.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-websites-play-an-important-role-in-franchise-success-2724022" target="_blank" rel="nofollow">&nbsp;Champion Leadership Group</a>, also reiterated Davis’ point. Mains believes websites and the elements they feature play a “pivotal” role in the potential growth and success of a franchise.“A franchise website should not only be visually appealing but also user-friendly, informative and reflective of the brand’s identity,” said Mains. “It serves as the digital storefront, showcasing the franchise’s unique value proposition and providing essential information for prospective franchisees.”Both Mains and Davis agree that not having a fully optimized website can have far-reaching consequences for a franchise. It can deter potential franchisees and result in stifled growth.“The absence of a well-designed website is a missed opportunity to establish credibility, provide valuable information and convert interested parties into franchisees,” suggested Davis.In franchising, the role of a website is pivotal and cannot be overstated. It not only serves as the primary point of contact for franchisees but also effectively acts as a helping hand to guide entrepreneurs toward making a well-informed investment decision. Ultimately, this can result in the growth of a brand. But as Davis pointed out, when crafting a franchise website, it’s important not to forget who it’s really meant for.“Always remember that the franchise website should be ruthlessly geared toward making the potential franchisee feel like an extension of the brand,” he suggested. “Every element, from content to design, should be aligned with this objective. When the potential franchisee sees themselves as part of the story, they are more likely to take the next step in the franchising process.”&nbsp; &nbsp;

How Websites Play an Important Role in Franchise Success

1851 Franchise

With the right elements, such as franchise testimonials and transparent investment expectations, websites can play a crucial role in generating leads for franchise brands.

how-websites-play-an-important-role-in-franchise-success

Fresh Coat

Photo of Fresh Coat vehicle with ladders on top

The Rise of Home Improvement Franchises: Why Now Is the Time to Invest

why-invest-home-improvement-franchise-fresh-coat

HomeTeam Inspection Service

Photo of HomeTeam inspector in red polo and khaki pants, walking by branded vehicle

Real Estate Today: Behind the Drywall: The Truth About Home Inspections

purpose-of-home-inspection

Dog Training Elite

Dog Training Elite Franchise - DTE - National Service Dog Month - 1851 Franchise

Celebrating Service Dogs: Why Proper Training Changes Lives — And How Dog Training Elite Is Leading the Way

dog-training-elite-national-service-dog-month

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

How Websites Play an Important Role in Franchise Success

MORE STORIES LIKE THIS