1851

Leading swim instruction franchise <a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=husband-and-wife-franchisee-duo-zack-and-brittany-groesbeck-prepare-to-bring-big-blue-swim-school-to-salt-lake-city-2709941" target="_blank" rel="nofollow">Big Blue Swim School</a> is coming to Salt Lake City this year as part of a three-unit deal signed by husband-and-wife franchisees Zack and Brittany Groesbeck. The pair own a series of sunglass retail locations throughout Utah and Zack is a Director of Sales for Maui Jim Sunglasses. The Groesbecks are still working with the <a href="http://www.1851franchise.com/bigblueswimschool">Big Blue</a> development team to secure prime real estate, but plan to open one location each year for the next three years and to potentially develop the entire Utah market.Founded by U.S. National Champion swimmer Chris DeJong after he missed qualifying for the U.S. Olympic team in 2004 and 2008 by three-tenths of a second—just behind Michael Phelps—Big Blue Swim School takes a holistic approach to swim instruction, developing critical life skills like confidence and self-esteem consistent with children's developmental levels. Big Blue is now <a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=husband-and-wife-franchisee-duo-zack-and-brittany-groesbeck-prepare-to-bring-big-blue-swim-school-to-salt-lake-city-2709941" target="_blank" rel="nofollow">positioned to become a dominant player</a> in the $20 billion <a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=husband-and-wife-franchisee-duo-zack-and-brittany-groesbeck-prepare-to-bring-big-blue-swim-school-to-salt-lake-city-2709941" target="_blank" rel="nofollow">swim school</a> industry thanks to key differentiators such as Lesson Buddy™, a proprietary and easy-to-use lesson management platform and customer self-service mobile app; a proven curriculum; and <a href="https://1851franchise.com/bigblueswimschool/how-big-blue-swim-school-provides-a-simplistic-turn-key-franchise-opportunity-2709488">optimized operational model</a> involving data-driven capacity planning.The Groesbecks’ journey to Big Blue Swim School is a fascinating one. After witnessing a tragic drowning incident at their local pool several summers ago, the Groesbecks—themselves parents of two young children—knew that they wanted to commit themselves to promoting pool safety and providing unparalleled swim instruction through a <a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=husband-and-wife-franchisee-duo-zack-and-brittany-groesbeck-prepare-to-bring-big-blue-swim-school-to-salt-lake-city-2709941" target="_blank" rel="nofollow">swim school franchising opportunity</a>. They first looked into Goldfish Swim School, where their children were enrolled. After unsuccessfully negotiating territories with Goldfish, Zack decided to look elsewhere. Once the Groesbecks learned about Big Blue’s proprietary teaching and real estate-sourcing technology, <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-s-parent-friendly-class-scheduling-model-maximizes-franchisee-profitability-2709667">scheduling software and dual-pool model</a>, they were hooked.The Groesbecks have signed a three-unit development deal with plans to open one location a year for three years, along with the goal of eventually developing the entire market and expanding the Big Blue footprint to eight or nine locations. The duo is presently in the midst of locking in real estate for their first location, but is ecstatic to bring Big Blue Swim School to Salt Lake City this year.“Zack and Brittany are just truly awesome people,” said Big Blue Swim School’s Chief Development Officer, Scott Thompson. “They have young kids in a swim school and Brittany herself embodies our target customer, so they have an incredibly valuable perspective. Additionally, they understand the Salt Lake City market and are right in-line with Big Blue’s philosophy concerning the importance of water safety and <a href="https://www.bigblueswimschool.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=husband-and-wife-franchisee-duo-zack-and-brittany-groesbeck-prepare-to-bring-big-blue-swim-school-to-salt-lake-city-2709941" target="_blank" rel="nofollow">swim education</a>. We’re thrilled to welcome them to the Big Blue family.”The Groesbecks identified Salt Lake City as the perfect market for Big Blue Swim School development because Utah claims the youngest population in the U.S. and families in the state often include four or more children.“It’s an extremely family-oriented community—every extra dollar goes to their children, and into extracurricular activities or programs to their benefit,” said Brittany Groesbeck.“Today, parents are leery of contact sports and looking for alternatives for their children,” said Zack Groesbeck. “That’s Big Blue Swim School.”

Zack & Brittany Groesbeck | Big Blue Swim School Franchise | 1851 Franchise

1851 Franchise

The pair signed a three-unit deal to bring the technology-rich swim instruction concept to the Salt Lake City market.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Husband-and-Wife Franchisee Duo Zack and Brittany Groesbeck Prepare To Bring Big Blue Swim School to Salt Lake City

husband-and-wife-franchisee-duo-zack-and-brittany-groesbeck-prepare-to-bring-big-blue-swim-school-to-salt-lake-city

Mosquito Squad Plus

How This Marine Corps Veteran Found Freedom and Purpose With Mosquito Squad

how-this-marine-corps-veteran-found-freedom-and-purpose-with-mosquito-squad

Spadea Lignana Franchise Attorneys

How The DeFelice Brothers Turned a $10,000 Loan Into an Award-Winning Franchise With Help From Spadea Lignana

how-the-defelice-brothers-turned-a-10000-loan-into-an-award-winning-franchise-with-help-from-spadea-lignana

Caring Transitions

How This Gilbert Entrepreneur Found Purpose Helping Families Through Life’s Transitions

how-this-gilbert-entrepreneur-found-purpose-helping-families-through-lifes-transitions

USA Ninja Challenge

Where Passion Meets Purpose: USA Ninja Challenge Gives Franchisees the Power to Change Lives

where-passion-meets-purpose-usa-ninja-challenge-gives-franchisees-the-power-to-change-lives

SweatHouz

From Finance to Wellness: Natalie Siewers’ Path to Leading SweatHouz in Northern Virginia

sweathouz-franchise-northern-virginia-natalie-siewers

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

1851 Franchisee Spotlight with photo of Mike Rippey and Sola Salons logo

How This Former Franchisor Is Using His Industry Experience To Help Beauty Pros Thrive With Sola Salons Franchise

mike-rippey-sola-salons-franchisee

photo-of-laynes-chicken-fingers-dalton-dennis-southern-oregon

23-Year-Old Entrepreneur Brings Soon to Be Famous Chicken™ to Southern Oregon With 3-Unit Layne’s Chicken Fingers Franchise Signing

laynes-chicken-fingers-dalton-dennis-southern-oregon

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Husband-and-Wife Franchisee Duo Zack and Brittany Groesbeck Prepare To Bring Big Blue Swim School to Salt Lake City

MORE STORIES LIKE THIS