1851

Photo Credit: Denys Prykhodov / Shutterstock.com&nbsp;<div style="font-style: normal; ">April 28, 2015 was a dark day for social media professionals everywhere. When logging into their trusty (and complimentary) Instagram analytics tool, Iconosquare, they were appalled and dismayed to find the platform had surreptitiously begun charging a monthly fee of between $199 to a staggering $799. Through one united voice, their outcry of complaint clogged the streams of Twitter and stormed the pages of Facebook. Until, surprisingly, it worked. </div> Iconosquare, first unveiled as Statigram in 2011, decided to remove its prices and continue with free services. And for that, we applaud (golf clap, everyone). Now that the platform has seemingly licked its wounds long enough, it has emerged with a shiny new plan that will have something for everyone. The announcement, which was found in user inboxes the world over this week, began with a genuflect: &#8220;The last month has been very intense for us. We have learned from our mistakes and thanks to your precious feedback we now realize how much you love Iconosquare and what you expect from it.&#8221; The email went on to say that in only three days, over 10,000 replies came from random surveys sent out, helping the Iconosquare team formulate the next wave of Stati-Icono-Palooza. <p style="font-style: normal; background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Announcement 1: The platform will remain free (cue the &#8220;Santa!&#8221; gif from &#8220;Elf&#8221;). Content analytics will stay available and open to all users with an Instagram account. One of the great things about the tool is you do not need to be a community manager or social professional to have access to backend reporting. Every John Q. Filter can track how well his content is doing, the rate at which his personal page is growing, and yes, what filters he uses are getting the most engagement. Allowing all users to wield the awesome power that is social media reporting is probably an ill-advised offering, but at least we all get to see who&#8217;s unfollowed us so we can be sure to unfollow them back. #priorities Announcement 2: Iconosquare will be rolling out a paid option. For the Iconosquare upgrade, which is called Iconosquare PLUS, users will have the choice to have their statistics updated daily with more sophisticated features, all the while enjoying an ad-free experience. All that and a bag of chips for only $4.90 per month ($58.80 per year) or a &#8220;lite&#8221; version for $2.40 a month ($28.80 a year). <p style="font-style: normal; background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">And, finally, for those social managers that have always resented mingling with the peons in the Instagram analytics space, we&#8217;ll soon be getting a VIP room to ourselves. Iconosquare PRO, which the platform has toyed around with in the past, will be relaunched in beta soon. More robust tools on measuring both content performance and community engagement will serve as a &#8220;complement to our offering.&#8221; No word yet on those price points, but we&#8217;re almost happy to pay if it removes us from knowing our 18-year-old sister is calculating what time of day to post her latest &#8220;Juno&#8221;-tinged selfie with the same analytical capabilities that we have for clients. We&#8217;re excited to get acquainted with you again, Iconosquare!

1851 Franchise

Instagram analytics platform rolls out new crowd-pleasing features.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Icono-scuse me?  

icono-scuse-me

Melting Pot

Photo of interior of Melting Pot restaurant

Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

melting-pot-return-to-lexington

Keke's Breakfast Cafe

Keke's Breakfast Cafe - John and Kimberly Ehrhard - 1851 Franchise

Empowering Leadership, One Pancake at a Time: How John and Kimberly Ehrhard Are Building a Franchise Legacy with Keke’s Breakfast Cafe

john-kimberly-ehrhard-kekes-franchise

Comfort Keepers

More Than a Caregiver: Loretta Smith's Support Extends to Fellow Caregivers, Clients and the Community

more-than-a-caregiver-loretta-smiths-support-extends-to-fellow-caregivers-clients-and-the-community

Photo of Melting Pot CEO John "JC" Crawford

Melting Pot Names New CEO, Celebrates 50th Anniversary With Continued Growth and Leadership Promotions

melting-pot-franchise-mid-year-2025

Layne's Chicken Fingers

Texas Layne’s Franchisee Secures Real Estate in Austin, Set To Open Early Next Year

texas-laynes-franchisee-secures-real-estate-in-austin-set-to-open-early-next-year

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

petbar Franchise Costs, Fees, Profit and Data for 2025

petbar-franchise-deep-dive

Design with outline of three houses and people working on laptops within them

Top 10 Low-Cost Home-Based or Mobile Franchises for 2025

low-cost-home-based-mobile-franchises

Design with graphic of a home, hammer, dollar signs, and arrows trending down

Top 20 Low-Cost Home Service Franchise Opportunities for 2025

low-cost-home-service-franchises

The Top 10 Yoga, Pilates and Flexibility-Focused Fitness Franchises

the-top-10-yoga-pilates-and-flexibility-focused-fitness-franchises

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Icono-scuse me?

MORE STORIES LIKE THIS