Franchise News
Idaho State Journal: Dairy Queen Plans for Development Push Throughout Idaho
VP of Franchise Sales & Development Mike Mettler elaborates on the market and why it is a great fit for the concept
As Dairy Queen plans further expansion in Idaho, one target market is Pocatello. While there has been Dairy Queen locations in Pocatello in the past, the company is looking to go back into the community due to the recent economic growth.
“It’s just a matter of finding the right franchisee, the right realtor and the right location,” Mike Mettler, VP of Franchise Sales & Development, told Idaho State Journal.
The new location will follow the DQ Grill and Chill concept as being a quick-serve restaurant, opposed to just a treat shop. The new Grill and Chill locations have proven to be profitable in the past, out of the 82 Dairy Queen locations opened last year 81 of them were the Grill and Chill concept. The company hopes to bring back the beloved Dairy Queen to Pocatella by mid 2018.
"It’s not just the history of the brand, it’s the connection the brand has with the customer,” Mettler told the reporter. “When I travel across the country, I hear stories from people about how important Dairy Queen was in their childhoods.”
You can view the entire article here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
