1851

<p>Business, when on the ropes, seems to pull back all expenses&#8212;focusing on maintaining the lifestyle and net of the owners. This approach, unfortunately, leads to the end of many businesses, especially when owners sacrifice their most important assets&#8212;people&#8212;to save themselves.</p><div>&nbsp;</div><div><span style="">Businesses that have had epic comebacks typically have stories of ownership picking payroll over food for themselves. They believe so much in their business that they are willing to do anything to keep their power teams in place in order to have a second chance at business.</span></div><div>&nbsp;</div><div><span style="">If my business were on the ropes, I would do the same&#8212;partly because I have already structured my business for a rainy day.</span></div><div>&nbsp;</div><div><span style="">Ever since day one, I have fed my reserve. Yes, this meant less money for me in the short term, but long-term protection for those who I work with and the business I greatly believe in.</span></div><div>&nbsp;</div><div><span style="">Just like any business, mine has ebb and flow months. When shake ups occur, I tend to spend more. I pump funds into marketing, advertising or recruitment. Why? Because money seems to heal many issues (when strategic about how it&#8217;s spent).</span></div><div>&nbsp;</div><div><span style="">So many businesses cut back on PR, marketing, advertising, digital and staff when the business slides. But when you do that, you open your business up to even more slides. Great businesses find ways to limit those slides and prolong the upward movement.</span></div><div>&nbsp;</div><div><span style="">If my business were on the ropes, the first place I would invest in is KPI performance from my existing team. I would incentivize around solutions and successes. If this meant me dipping into the reserve, so be it. It would be well-worth it to rely on those who I have relied on before to help find the next business spark. The second place I would invest in would be digital. I would evaluate and reevaluate my brand positioning on my website, and then pump as much funds as I could find into driving visitors to my site&#8212;planning that my call-to-action is so strong that it will create a new flow of customers. Naturally, as a PR firm, networking and traditional earned media would be a part of the process&#8212;finding creative moments to tell a story around.</span></div><div>&nbsp;</div><div><span style="">Luckily, for many businesses, the economy is seemingly in a better place&#8212;meaning stronger unit-level economics and more stability. But, what if a rainy day comes? What if technology knocks everyone out of business? Are you prepared? Are you prepared to spend?</span></div>    <div>&nbsp;</div><div><span style="Cambria&quot;,&quot;serif&quot;; minor-latin;&quot;MS Mincho&quot;;minor-fareast;minor-latin;&quot;Times New Roman&quot;;minor-bidi;EN-US; EN-US;AR-SA">I am. And, I will.</span></div><div>&nbsp;</div>

1851 Franchise

Businesses that have had epic comebacks typically have stories of ownership picking payroll over food for themselves. If my business were on the ropes, I would do the same.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

If My Business Were on the Ropes, This is What I Would Do     

if-my-business-were-on-the-ropes-this-is-what-i-would-do

TruBlue Home Service Ally

TruBlue Franchisees Champion Fall Prevention To Keep Seniors Safe at Home

trublue-franchisees-champion-fall-prevention-to-keep-seniors-safe-at-home

Pet Wants

FOX Reno: Summer Pet Safety With Pet Wants of Sparks

fox-summer-pet-safety-with-pet-wants-sparks

Workout Anytime

Workout Anytime Teams Up with Viral Baseball Star Kyle “KJ” Jackson to Inspire Fitness Journeys Nationwide

workout-anytime-teams-up-with-viral-baseball-star-kyle-kj-jackson-to-inspire-fitness-journeys-nationwide

Sola Salons

1851 Franchise Deep Dive graphic with Sola Salons logo

Sola Salons Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sola-salons-franchise-costs-fees-profit-and-data

Paris Baguette Canada

image of paris baguette cake and franchise decorations

What Canadian Franchisees Want to Know: Paris Baguette Profit Potential and Franchisee Support

paris-baguette-franchise-canada-profit-support

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Keurig Dr Pepper Splits in $18 Billion JDE Peet’s Deal, Creating Global Coffee Giant

keurig-dr-pepper-splits-in-18-billion-jde-peets-deal-creating-global-coffee-giant

McDonald’s Rolls Out Major Value Push To Win Back Customers Amid Inflation

mcdonalds-rolls-out-major-value-push-to-win-back-customers-amid-inflation

Photo of Paris Baguette pastries and beverages 

Paris Baguette Celebrates 250th Café Opening in Frederick, Maryland, Accelerating Expansion and Reviving the Neighborhood Bakery Café

paris-baguette-250th-north-america-cafe

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth - 1851 Franchise

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth

restaurant-franchise-incentives-cash-royalty-holidays-fee-reductions

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

graphic image of a franchisee spotligh aman kaur of voodoo brewing

How This Trio of Friends Is Brewing Up Community With Voodoo Brewing Co. in Prosper, Texas

If My Business Were on the Ropes, This is What I Would Do

MORE STORIES LIKE THIS