1851

<p>Business, when on the ropes, seems to pull back all expenses&#8212;focusing on maintaining the lifestyle and net of the owners. This approach, unfortunately, leads to the end of many businesses, especially when owners sacrifice their most important assets&#8212;people&#8212;to save themselves.</p><div>&nbsp;</div><div><span style="">Businesses that have had epic comebacks typically have stories of ownership picking payroll over food for themselves. They believe so much in their business that they are willing to do anything to keep their power teams in place in order to have a second chance at business.</span></div><div>&nbsp;</div><div><span style="">If my business were on the ropes, I would do the same&#8212;partly because I have already structured my business for a rainy day.</span></div><div>&nbsp;</div><div><span style="">Ever since day one, I have fed my reserve. Yes, this meant less money for me in the short term, but long-term protection for those who I work with and the business I greatly believe in.</span></div><div>&nbsp;</div><div><span style="">Just like any business, mine has ebb and flow months. When shake ups occur, I tend to spend more. I pump funds into marketing, advertising or recruitment. Why? Because money seems to heal many issues (when strategic about how it&#8217;s spent).</span></div><div>&nbsp;</div><div><span style="">So many businesses cut back on PR, marketing, advertising, digital and staff when the business slides. But when you do that, you open your business up to even more slides. Great businesses find ways to limit those slides and prolong the upward movement.</span></div><div>&nbsp;</div><div><span style="">If my business were on the ropes, the first place I would invest in is KPI performance from my existing team. I would incentivize around solutions and successes. If this meant me dipping into the reserve, so be it. It would be well-worth it to rely on those who I have relied on before to help find the next business spark. The second place I would invest in would be digital. I would evaluate and reevaluate my brand positioning on my website, and then pump as much funds as I could find into driving visitors to my site&#8212;planning that my call-to-action is so strong that it will create a new flow of customers. Naturally, as a PR firm, networking and traditional earned media would be a part of the process&#8212;finding creative moments to tell a story around.</span></div><div>&nbsp;</div><div><span style="">Luckily, for many businesses, the economy is seemingly in a better place&#8212;meaning stronger unit-level economics and more stability. But, what if a rainy day comes? What if technology knocks everyone out of business? Are you prepared? Are you prepared to spend?</span></div>    <div>&nbsp;</div><div><span style="Cambria&quot;,&quot;serif&quot;; minor-latin;&quot;MS Mincho&quot;;minor-fareast;minor-latin;&quot;Times New Roman&quot;;minor-bidi;EN-US; EN-US;AR-SA">I am. And, I will.</span></div><div>&nbsp;</div>

1851 Franchise

Businesses that have had epic comebacks typically have stories of ownership picking payroll over food for themselves. If my business were on the ropes, I would do the same.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

If My Business Were on the Ropes, This is What I Would Do     

if-my-business-were-on-the-ropes-this-is-what-i-would-do

SweatHouz

SweatHouz SWTHZ Franchise - Hunter and Mallory Mitchem - Franchisee Feature - 1851 Franchise

From Aerospace to Wellness: Hunter Mitchem’s Journey to a SweatHouz Empire

sweathouz-franchise-hunter-mitchem-6g

Onigilly Japanese Kitchen

Onigilly - Low Operating Costs Drive High Returns for Franchisees - 1851 Franchise

Maximize Your ROI: How Onigilly’s Low Operating Costs Drive High Returns for Franchisees

onigilly-franchise-fast-casual-franchise-opportunity

Layne's Chicken Fingers

What Is the Layne’s Franchise Disclosure Document, and What Will I Find in It?

laynes-franchise-disclosure-document

Athletech News: How SWTHZ Delivers on Wellness Demands of All Kinds

swthz-delivers-wellness-demands-contrast-therapy

TruBlue Home Service Ally

Why Protected Territories Matter and How the TruBlue Franchise Delivers

why-protected-territories-matter-and-how-the-trublue-franchise-delivers

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

The American Franchise Act: What It Means for Franchisors and Franchisees - 1851 Franchise

The American Franchise Act: What It Means for Franchisors and Franchisees

american-franchise-act-joint-employer-standard

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

Top Arts and Creative Learning Franchises for 2025 - 1851 Franchise

Top Arts and Creative Learning Franchises for 2025

top-arts-creative-learning-franchises

Top Enrichment and Supplemental Education Franchises for 2025

top-enrichment-supplemental-education-franchises

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

If My Business Were on the Ropes, This is What I Would Do

MORE STORIES LIKE THIS