1851

<p>Business, when on the ropes, seems to pull back all expenses&#8212;focusing on maintaining the lifestyle and net of the owners. This approach, unfortunately, leads to the end of many businesses, especially when owners sacrifice their most important assets&#8212;people&#8212;to save themselves.</p><div>&nbsp;</div><div><span style="">Businesses that have had epic comebacks typically have stories of ownership picking payroll over food for themselves. They believe so much in their business that they are willing to do anything to keep their power teams in place in order to have a second chance at business.</span></div><div>&nbsp;</div><div><span style="">If my business were on the ropes, I would do the same&#8212;partly because I have already structured my business for a rainy day.</span></div><div>&nbsp;</div><div><span style="">Ever since day one, I have fed my reserve. Yes, this meant less money for me in the short term, but long-term protection for those who I work with and the business I greatly believe in.</span></div><div>&nbsp;</div><div><span style="">Just like any business, mine has ebb and flow months. When shake ups occur, I tend to spend more. I pump funds into marketing, advertising or recruitment. Why? Because money seems to heal many issues (when strategic about how it&#8217;s spent).</span></div><div>&nbsp;</div><div><span style="">So many businesses cut back on PR, marketing, advertising, digital and staff when the business slides. But when you do that, you open your business up to even more slides. Great businesses find ways to limit those slides and prolong the upward movement.</span></div><div>&nbsp;</div><div><span style="">If my business were on the ropes, the first place I would invest in is KPI performance from my existing team. I would incentivize around solutions and successes. If this meant me dipping into the reserve, so be it. It would be well-worth it to rely on those who I have relied on before to help find the next business spark. The second place I would invest in would be digital. I would evaluate and reevaluate my brand positioning on my website, and then pump as much funds as I could find into driving visitors to my site&#8212;planning that my call-to-action is so strong that it will create a new flow of customers. Naturally, as a PR firm, networking and traditional earned media would be a part of the process&#8212;finding creative moments to tell a story around.</span></div><div>&nbsp;</div><div><span style="">Luckily, for many businesses, the economy is seemingly in a better place&#8212;meaning stronger unit-level economics and more stability. But, what if a rainy day comes? What if technology knocks everyone out of business? Are you prepared? Are you prepared to spend?</span></div>    <div>&nbsp;</div><div><span style="Cambria&quot;,&quot;serif&quot;; minor-latin;&quot;MS Mincho&quot;;minor-fareast;minor-latin;&quot;Times New Roman&quot;;minor-bidi;EN-US; EN-US;AR-SA">I am. And, I will.</span></div><div>&nbsp;</div>

1851 Franchise

Businesses that have had epic comebacks typically have stories of ownership picking payroll over food for themselves. If my business were on the ropes, I would do the same.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

If My Business Were on the Ropes, This is What I Would Do     

if-my-business-were-on-the-ropes-this-is-what-i-would-do

Caring Transitions

Caring Transitions: A Recession-Resistant Franchise Opportunity for Entrepreneurs

caring-transitions-a-recession-resistant-franchise-opportunity-for-entrepreneurs

Minuteman Press International

L-R: Bob Titus (CEO), Eric Shank (Catonsville, MD), Bob Heimbuch (RVP), and Nick Titus (President).

Minuteman Press Franchise Owner Eric Shank Recognized at World Expo

minuteman-press-franchise-owner-eric-shank-earns-standing-ovation-at-world-expo-for-growth-in-catonsville-md

Melting Pot

Melting Pot Expands Its Flavor Story With Seasonal Menus and Retail Line

seasonal-menu-retail-innovation

Griswold

How Griswold Honors Veterans Through Care, Employment Opportunities and Franchise Ownership

how-griswold-honors-veterans-through-care-employment-opportunities-and-franchise-ownership

Sola Salons

Photo of exterior of Sola Salons location with brick front and blue sign

Why This Former Silicon Valley Engineer Invested in Sola Salons

silicon-valley-engineer-franchisee

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Crunch Fitness Franchise - Sixth Street Minority Stake - CR Fitness - 1851 Franchise

Sixth Street Takes Minority Stake in CR Fitness, the Largest Crunch Fitness Franchisee

cr-fitness-crunch-fitness-sixth-street-investment

houses, Why Top Franchises of 2025 Outperform Independent Businesses

Why the Top Franchises of 2025 Outperform Independent Businesses

how-franchises-outperform-independent-business-2025-tech-data

Photo of Happinest Brands teams standing together in front of branded vehicles

Happinest Brands Continues Strong 2025 Trajectory With Major Q3 Growth and Strategic Wins

happinest-brands-q3-franchise-growth

Franchise Owners Step Up To Support Communities During Government Shutdown - 1851 Franchise

Franchise Owners Step Up To Support Communities During Government Shutdown

franchise-community-support-shutdown

Slim Chickens Opens R&D Center at World Headquarters To Drive Menu Innovation

slim-chickens-rd-center-fayetteville

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

If My Business Were on the Ropes, This is What I Would Do

MORE STORIES LIKE THIS