Franchise News
Impossible Foods Partners with Major Meat Processor To Produce Fake Meat
The plant-based meat franchise turns to OSI, a popular meat producer, to help fabricate faux meat.
A soaring increase in orders has caused Impossible Foods, which makes meatless alternatives, to ask for a helping hand from OSI, according to CNN.
OSI has over 65 facilities in 17 countries and has partnered with Impossibleto allow the faux meat-processing company to use their Chicago meat-processing site to create Impossible’s meatless products. According to the article, Impossible will produce their product line inside a replica of the company’s Oakland facility maintained within OSI’s Chicago plant.
“OSI employees who make the product have to key into the room,” the article states. “The separation protects the plant-based protein from meat and other contamination.”
Impossible Foods’ President Dennis Woodside describes “the deal as a long-term, multi-year partnership,” the story said.
To view the full article, click here.
Photo courtesy of Impossible Foods on Instagram
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
