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Instagram is internally testing direct message app for desktop use, allowing fans of the user-to-user messaging option to connect without having to use their smartphone, according to an article on <a href="https://techcrunch.com/2019/02/12/instagram-direct-desktop/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=instagram-is-trying-out-a-new-direct-message-app-for-desktop-use-2709138" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">TechCrunch</a>. &ldquo;If, or more likely, when this rolls out publicly, users on a desktop or laptop PC or Mac, a non-Android or iPhone or that access Instagram via a mobile web browser will be able to privately message other Instagrammers,&rdquo; the article said.

The change comes after last year&rsquo;s addition of commerce capabilities via the mobile app (called m-commerce, and already <a href="https://www.retaildive.com/ex/mobilecommercedaily/target-nordstrom-boost-mcommerce-with-shoppable-instagram-images?utm_source=1851franchise.com&utm_medium=article&utm_campaign=instagram-is-trying-out-a-new-direct-message-app-for-desktop-use-2709138" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">making a notable impact in the retail industry</a>), and intersects with the franchise industry&rsquo;s increasing use of <a href="https://1851franchise.com/reflecting-on-marketing-trends-in-2018-what-worked-and-what-needs-improvement--2708670" style="text-decoration-line:none" target="_blank">social media marketing for franchise development and brand growth</a>. 

&ldquo;Given Facebook&rsquo;s own chat feature started on the web before going mobile and getting its own Messenger app, and WhatsApp launched a web portal in 2015 followed by desktop clients in 2016, it&rsquo;s sensible for Instagram Direct to embrace the web too,&rdquo; the article said.

Considering how many brands already rely on <a href="https://www.socialmediatoday.com/news/9-great-examples-of-how-brands-are-using-chatbots/524138/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=instagram-is-trying-out-a-new-direct-message-app-for-desktop-use-2709138" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Facebook messenger for customer service</a>, the probable move from Instagram means big things for commerce across industries.

Read the full article <a href="https://techcrunch.com/2019/02/12/instagram-direct-desktop/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=instagram-is-trying-out-a-new-direct-message-app-for-desktop-use-2709138" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Instagram Is Trying Out a New Direct Message App for Desktop Use

1851 Franchise

The social media giant has begun internally testing a web version of their direct message functionality.

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Instagram Is Trying Out a New Direct Message App for Desktop Use

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