1851

In March, Instagram rolled out a new <a href="https://instagram-press.com/blog/2019/03/19/instagram-checkout/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=instagram-removing-likes-could-give-content-marketers-an-advantage-2711629" target="_blank" rel="nofollow">Checkout</a> feature, wherein brands can more directly link an influencer’s post to a consumer’s shopping cart. <a href="https://www.emarketer.com/content/instagram-removing-likes-could-boost-social-commerce-and-retail-measurement?utm_source=1851franchise.com&utm_medium=article&utm_campaign=instagram-removing-likes-could-give-content-marketers-an-advantage-2711629" target="_blank" rel="nofollow">According to eMarketer.com</a>, this has been a highly successful tool for brands to both record more accurate metrics and garner direct sales. EMarketer argues that the social media marketing industry overall is shifting toward direct sales and away from more superficial measurements such as impressions, but likes could already be a thing of the past.Daniel Schotland, COO of influencer marketing platform, Linqia, said to eMarketer.com, “Brands will start to look beyond likes and engagement numbers to measure if a campaign is successful or not, including tying directly to sales. Brands have already started to implement tools to minimize the steps between post and purchase, including adding universal checkout and add-to-cart options.”For franchise brands—which often market on a hyper-local scale—this shift away from likes could be an excellent way to prompt consumer interest and engagement without worrying about having the same national reach and vanity metrics as competitors. After all, <a href="https://www.forbes.com/sites/barrettwissman/2018/03/02/micro-influencers-the-marketing-force-of-the-future?utm_source=1851franchise.com&utm_medium=article&utm_campaign=instagram-removing-likes-could-give-content-marketers-an-advantage-2711629" target="_blank" rel="nofollow">micro-influencers,</a> who have significantly smaller followings than the Kendall Jenners of the world, are the new influencers. Focusing on more accurate metrics and minimizing the steps between posts and purchases could be a new frontier of franchise social media marketing.&nbsp;

Instagram Removing Likes Could Give Content Marketers an Advantage

1851 Franchise

In spite of backlash from some influencers, marketers argue that likes have always been a nebulous method for measuring engagement.

instagram-removing-likes-could-give-content-marketers-an-advantage

HomeTeam Inspection Service

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Children's Lighthouse

How Children’s Lighthouse Franchisees Scale to Multiple Locations

how-childrens-lighthouse-franchisees-scale-to-multiple-locations

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Instagram Removing Likes Could Give Content Marketers an Advantage

MORE STORIES LIKE THIS