1851

In March, Instagram rolled out a new <a href="https://instagram-press.com/blog/2019/03/19/instagram-checkout/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=instagram-removing-likes-could-give-content-marketers-an-advantage-2711629" target="_blank" rel="nofollow">Checkout</a> feature, wherein brands can more directly link an influencer’s post to a consumer’s shopping cart. <a href="https://www.emarketer.com/content/instagram-removing-likes-could-boost-social-commerce-and-retail-measurement?utm_source=1851franchise.com&utm_medium=article&utm_campaign=instagram-removing-likes-could-give-content-marketers-an-advantage-2711629" target="_blank" rel="nofollow">According to eMarketer.com</a>, this has been a highly successful tool for brands to both record more accurate metrics and garner direct sales. EMarketer argues that the social media marketing industry overall is shifting toward direct sales and away from more superficial measurements such as impressions, but likes could already be a thing of the past.Daniel Schotland, COO of influencer marketing platform, Linqia, said to eMarketer.com, “Brands will start to look beyond likes and engagement numbers to measure if a campaign is successful or not, including tying directly to sales. Brands have already started to implement tools to minimize the steps between post and purchase, including adding universal checkout and add-to-cart options.”For franchise brands—which often market on a hyper-local scale—this shift away from likes could be an excellent way to prompt consumer interest and engagement without worrying about having the same national reach and vanity metrics as competitors. After all, <a href="https://www.forbes.com/sites/barrettwissman/2018/03/02/micro-influencers-the-marketing-force-of-the-future?utm_source=1851franchise.com&utm_medium=article&utm_campaign=instagram-removing-likes-could-give-content-marketers-an-advantage-2711629" target="_blank" rel="nofollow">micro-influencers,</a> who have significantly smaller followings than the Kendall Jenners of the world, are the new influencers. Focusing on more accurate metrics and minimizing the steps between posts and purchases could be a new frontier of franchise social media marketing.&nbsp;

Instagram Removing Likes Could Give Content Marketers an Advantage

1851 Franchise

In spite of backlash from some influencers, marketers argue that likes have always been a nebulous method for measuring engagement.

instagram-removing-likes-could-give-content-marketers-an-advantage

Lawn Doctor

Happinest-Lawn-Doctor-Franchisee-Ralph-Valle-Profile-Jacksonville-FL-June-2025

From Near-Quit to 7 Figures: Success With Lawn Doctor in Jacksonville, Florida

lawn-doctor-franchise-success-jacksonville

Atomic Wings

Atomic Wings Debuts in Metro East With Fairview Heights Grand Opening

atomic-wings-debuts-in-metro-east-with-fairview-heights-grand-opening

Pet Wants

Pet Wants Shares Expert Tips on Cleaning Pet Gear Safely in the Dishwasher

pet-wants-shares-expert-tips-on-cleaning-pet-gear-safely-in-the-dishwasher

Griswold

Griswold in Andover, Minnesota, Connects Students and Seniors Through Pen Pal Program

griswold-in-andover-minnesota-connects-students-and-seniors-through-pen-pal-program

HomeTeam Inspection Service

Photo of HomeTeam Inspection Service franchisee Max Moarefdoust

Corporate Employee Turned Owner Illustrates the Power of the HomeTeam Model

max-moarefdoust-hometeam-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

Instagram Removing Likes Could Give Content Marketers an Advantage

MORE STORIES LIKE THIS