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In an effort to focus more on content over popularity&mdash;and perhaps even curb criticisms over social media&rsquo;s negative effects on well-being&mdash;Instagram has rolled out an internal design prototype that hides &ldquo;like&rdquo; counts, according to <a href="https://techcrunch.com/2019/04/18/instagram-no-like-counter/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=instagram-toys-with-hiding-likes-in-leaked-update-2709746" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">TechCrunch</a>.

Tipster Jane Manchun Wong discovered the feature in Instagram&rsquo;s Android code that, according to screenshots obtained by TechCrunch, looks to remove total like counts from the public-facing post, telling users: &ldquo;We want your followers to focus on what you share, not how many likes your posts get. During this test, only the person who shares a post will see the total number of likes it gets.&rdquo;

TechCrunch notes that several other features it&rsquo;s reported on in similar prototype phases were eventually implemented by the social media application. &ldquo;We&rsquo;re not testing this at the moment, but exploring ways to reduce pressure on Instagram is something we&rsquo;re always thinking about,&rdquo; an Instagram spokesperson told Techcrunch. 

TechCrunch notes that while under-emphasizing publicly racking up high like counts could be beneficial for individual users&rsquo; well-being, the feed&rsquo;s algorithm&mdash;what posts actually get&nbsp;seen by users&mdash;would likely still depend on the popularity of posts and therefore like counts. For brands whose social media presence <a href="https://1851franchise.com/study-shows-45-of-diners-try-new-restaurants-because-of-brands-social-media-2709724" style="text-decoration-line:none" target="_blank">can make or break business</a>, this update could change modern digital marketing approaches to staying relevant and seen. 

Read the full article <a href="https://techcrunch.com/2019/04/18/instagram-no-like-counter/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=instagram-toys-with-hiding-likes-in-leaked-update-2709746" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here.</a>

Instagram Toys With Hiding Likes in Leaked Update

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The social media application says it’s exploring ways to reduce pressure on users.

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