J. Fall Group Brands Acquired by K2 Restaurants to Grow Nostalgic Eateries

K2 Restaurants is growing.

The company announced late April 2019 that it acquired J. Fall Group brands in a partnership to increase brand awareness with marketing and promotions of nostalgic eateries such as Nighthawk Breakfast Bar, and fast-casual variant Nighthawk: A.M.; Tinfoil: Liquor & Grocery; Paperboy Pizza and Easy’s.

According to Restaurant Hospitality, “The acquisition includes yet-to-debut concepts by J. Fall Group” and the rights to Tinfoil: Liquor and Grocery brand and future locations.

K2 Restaurants has been expanding throughout the past few years as the company most recently partnered with other industry leads to create concepts such as STRFSH and Supertoro.

While J. Fall Group has been acquired, Jeremy Fall, co-creator of J. Fall Group, is “a prolific entrepreneur who got his start as marketing and promotions manager of the Avalon in Hollywood at age 16, [and] will remain creative director for the original concepts for the next year,” according to K2 Restaurants.

Fall stated to Restaurant Hospitality, “Having K2 step in will help pour gasoline on the fire and expand our playground across the country so that we can open our doors to more people.”

Read the full article here.

Image Source: K2 Restaurants