1851

K2 Restaurants is growing. 

The company <a href="https://www.restaurant-hospitality.com/operations/k2-restaurants-acquires-j-fall-group-brands?utm_source=1851franchise.com&utm_medium=article&utm_campaign=j-fall-group-brands-acquired-by-k2-restaurants-to-grow-nostalgic-eateries-2709808" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">announced late April 2019 that it acquired J. Fall Group brands</a> in a partnership to increase brand awareness with marketing and promotions of nostalgic eateries such as Nighthawk Breakfast Bar, and fast-casual variant Nighthawk: A.M.; Tinfoil: Liquor &amp; Grocery; Paperboy Pizza and Easy&rsquo;s. 

According to Restaurant Hospitality, &ldquo;The acquisition includes yet-to-debut concepts by <a href="https://www.jfallgroup.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=j-fall-group-brands-acquired-by-k2-restaurants-to-grow-nostalgic-eateries-2709808" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">J. Fall Group</a>&rdquo; and the rights to Tinfoil: Liquor and Grocery brand and future locations.

<a href="https://www.k2restaurants.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=j-fall-group-brands-acquired-by-k2-restaurants-to-grow-nostalgic-eateries-2709808" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">K2 Restaurants</a> has been expanding throughout the past few years as the company most recently partnered with other industry leads to create concepts such as <a href="https://www.fastcasual.com/news/strfsh-forms-partnership-with-k2-restaurants/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=j-fall-group-brands-acquired-by-k2-restaurants-to-grow-nostalgic-eateries-2709808" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">STRFSH</a> and <a href="https://www.qsrmagazine.com/news/k2-restaurants-launches-japanese-inspired-supertoro?utm_source=1851franchise.com&utm_medium=article&utm_campaign=j-fall-group-brands-acquired-by-k2-restaurants-to-grow-nostalgic-eateries-2709808" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Supertoro</a>. 

While J. Fall Group has been acquired, Jeremy Fall, co-creator of J. Fall Group, is &ldquo;a prolific entrepreneur who got his start as marketing and promotions manager of the Avalon in Hollywood at age 16, [and] will remain creative director for the original concepts for the next year,&rdquo; according to K2 Restaurants.

Fall stated to Restaurant Hospitality, &ldquo;Having K2 step in will help pour gasoline on the fire and expand our playground across the country so that we can open our doors to more people.&rdquo;

Read the full article <a href="https://www.restaurant-hospitality.com/operations/k2-restaurants-acquires-j-fall-group-brands?utm_source=1851franchise.com&utm_medium=article&utm_campaign=j-fall-group-brands-acquired-by-k2-restaurants-to-grow-nostalgic-eateries-2709808" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Image Source: K2 Restaurants

J. Fall Group Brands Acquired by K2 Restaurants to Grow Nostalgic Eateries

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