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Jack in the Box Wants to Cure Your Super Bowl Hangover

The brand is to the rescue with Super Jack’d Monday boxes.

Super Bowl LIII is this Sunday, and Jack in the Box wants to do what it can to help people cope with the inevitable post-game hangover, according to an AdWeek report.

To that end, the brand will sell Super Jack’d Monday boxes for $6 - only through DoorDash - and each box includes two signature Jack in the Box tacos, an egg roll, a small drink and more, according to the article.

“Knowing that the QSR space is always highly focused on Super Bowl ads, it’s a really big moment of the year for our category, we knew that we wanted to address the audience differently this year,” Jack in the Box vice president of marketing communications Adrienne Horlick Ingoldt said, according to the article. “We are taking a different approach, a social-first approach, to celebrate and help our fans through the day after Super Bowl. It’s what we are calling Super Jack’d Monday.”

Read the full report at AdWeek.

 

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