Right at Home* franchisee Kimberley Schafer first started looking into business opportunities within the senior assistance sector after realizing the amount of care and attention required by family members as a loved one grows older. Now, Schafer is getting ready to open a Right at Home in Jacksonville that's scheduled to open this May.

"In the Jacksonville market we have a lot of snowbirds, and there are families are trying to figure out care for their relatives that may live in multiple cities," Schafer told the Jacksonville Business Journal. "For someone like myself with a marketing background, Right At Home's commitment to quality and their strong brand drew me to them."

Right at Home currently has 18 locations throughout Florida and over 500 offices worldwide. Schafer's Right at Home will be the only location serving the Jacksonville area and upon opening, will bring 20 jobs to the city.

"This market and business is booming and we expect to grow rapidly. We need a broad number of caregivers and after our initial launch, we will always be hiring," Schafer told the Jacksonville Business Journal.

You can view the entire article here.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.