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<a href="https://www.jamba.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jamba-juice-rebrands-first-location-opens-in-nashville-2710313" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Jamba Juice</a>, founded in 1990 in San Luis Obispo, California, has been a household name for almost 30 years. <a href="https://jambafranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jamba-juice-rebrands-first-location-opens-in-nashville-2710313" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">The 850-unit chain</a> has decided to refresh its brand image with a sleek store redesign and highlight expanded menu offerings with an emphasis on wellness. 

&quot;We&#39;ve been offering balanced ingredients on the go for almost 30 years and must continue to evolve to meet our guests&#39; ever-changing definition of wellness,&quot; said Jamba&#39;s president Geoff Henry <a href="https://www.qsrmagazine.com/design/jamba-drops-juice-name-refreshes-image?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jamba-juice-rebrands-first-location-opens-in-nashville-2710313" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">in a statement reported by QSR Magazine</a>. The brand confirmed that in spite of dropping the word &ldquo;juice&rdquo; from their name, it will not be getting rid of juices. Rather, it wants to emphasize an expanded menu of smoothies, bowls and more items to appeal to a broader range of customers with fresh, high-quality ingredients. Existing stores will begin adopting the expanded menu, new logo and remodel later this year. 

Read the full story <a href="https://www.qsrmagazine.com/design/jamba-drops-juice-name-refreshes-image?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jamba-juice-rebrands-first-location-opens-in-nashville-2710313" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here.</a>

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Jamba Juice Rebrands, First Location Opens in Nashville

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New location drops “Juice” from its name, sports the tagline, "Smoothies, Juices and Bowls."

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