Jamba Moves Beyond the 'Juice' with Rebrand

Jamba hasn’t run out of Juice, it’s just dropping it from its name. According to Nation’s Restaurant News, the franchise is following in the footsteps of Dunkin’ and other brands that are known by one name with fans—after all, it works for pop stars.

Along with the name and logo change, Jamba announced a new tagline: “Smoothies. Juices. Bowls.”—further emphasizing that the franchise does more than just juice.

Jamba also announced it is debuting a new menu, highlighting trends like matcha, acai and spirulina, along with more options for those with various diets and lifestyles. The brand will roll out a new cloud-based POS system, smartphone app and insulated delivery bags for delivery companies like Uber Eats. Moreover, Jamba is revamping its stores to look more akin to its “local juice shop roots.”

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