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JC Penny Targeting Pinterest Pinning Moms in Stores Ahead of Mother’s Day. Interesting Strategy That Could Apply to Franchising.
JC Penny and Pinterest to partner together in the mall to drive customer traffic and engagement
In a quest to drive more consumer traffic through its doors, JC Penny has teamed up with Pinterest ahead of the Mother’s Day shopping window. While the two companies have partnered in the past, this is the first time the retailer will host its own Pinterest boards inside 10 mall locations across the U.S.
According to a recent story in Ad Age, customers can visit the Pinterest Boards in the general shopping area of the mall and then shop for the looks at nearby JC Penny stores. The retailer has enlisted 20 bloggers to speak about trends and styles while store associates model some items and assist shoppers with their questions and needs. The rest of the events will take place April 30 and May 1.
It’s an interesting approach that certain retail or even restaurant franchisors could take advantage of. By brining social direct into the physical shopping experience, franchises would be able to blend both the digital and physical into one cohesive marketing experience. These kinds of integrated marketing campaigns could save consumers time, energy and money while fueling social media influencers with helpful ideas.
To read the original story, click here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
