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Jersey Mike's Subs Raises More Than $4 Million During Nationwide "Month of Giving"
On a single day in March, 100 percent of all Jersey Mike's sales went to 180 charity partners.
Jersey Mike’s Subs, known for its authentic fresh sliced and fresh grilled subs, joined with its generous customers this March during the 6th Annual “Month of Giving” to raise more than $4 million for 180 different charities nationwide. The company raised $3.4 million of the total on one day—March 30, known as the Day of Giving—when 100 percent of sales nationwide went to the charity partners.
For the total amount raised in your local market as well as a listing of participating restaurants and charities in your area, go to: jerseymikes.com/mog/charities.
“I would like to thank our extraordinary customers, franchise owners, team members and charity partners who helped us exceed our goal during Jersey Mike’s 6th Annual Month of Giving in March,” said Peter Cancro, Jersey Mike’s founder and CEO. “Our mission statement has always been focused on making a difference in people’s lives, and the $4 million raised this March will go a long way toward supporting the good work of our 180 partner charities.”
Cancro, who bought his first sub shop at age 17, credits two local businessmen in Point Pleasant Beach where he grew up—Jack Baker of Baker’s Lobster Shanty and Bob Hoffman of Hoffman’s Ice Cream – with showing him the importance of giving unconditionally to the community. From the beginning this philosophy has been central to Jersey Mike’s mission.
During the month of March, customers were invited to come in to their local Jersey Mike’s restaurant and make a donation to a local designated charity partner. The campaign culminated in Jersey Mike’s “Day of Giving” when 100 percent of the day’s sales were donated to each local charity partner. The charity recipients included schools, hospitals, youth organizations, food banks and more.
Since it began in 2011, Jersey Mike’s annual Month of Giving fundraiser has raised more than $12 million for charities throughout the country.
Jersey Mike’s believes that making a sub sandwich and making a difference can be one and the same, a philosophy that has fueled the sub sandwich chain’s popularity. Last year, Jersey Mike’s opened 197 new locations and exceeded the 1,000-unit mark. Started in 1956, the sub chain now has more than 1,500 restaurants open and under development nationwide.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
