Jollibee, the global fast food brand, has opened its first location in Oxnard, California, Franchising.com reported. The restaurant is located at 2340 North Rose Ave, Ste 103, Oxnard, California, and represents the next step in Jollibee’s California expansion.
The brand is known for its Chickenjoy fried chicken, crispy chicken sandwiches, chicken nuggets, peach mango pies and Pineapple Quencher beverages. Jollibee believes that great food knows no boundaries, and it aims to share the “joy of eating” with each guest it serves.
"Jolly Day, Oxnard! We are both excited and proud to [open] our 113th North American location right here on the Central Coast," said Beth Dela Cruz, president of Jollibee North America. “Oxnard provides the perfect backdrop to [fulfill] our greatest joy: bringing longtime fans and newcomers together over a delicious meal. California has embraced Jollibee since our North American debut in 1998, and we look forward to serving the Oxnard community for many years to come.”
As Jollibee works toward its goal of becoming one of the world's top five restaurant companies, the brand is expanding its North American presence through franchising. It has already signed development agreements in markets including Nevada, New York, Texas, Washington and California.
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