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Journal-News: Beef 'O' Brady's Eyes Liberty Township, Ohio for Expansion as Part of Small-Town Development Strategy
The brand is expanding in areas where it can become an integral part of the local community.
Beef 'O' Brady's is looking to expand into Liberty Township, Ohio, and plans to open a up a new location in the area within the next six to nine months. The Journal-News spoke to the brand's director of development, Jamie Cecil, to learn more about its plans for future expansion and what strategies work when entering a new town.
“One of the things we find … that works well is that small-town strategy, where our owners really get involved in the community, really kind of lace in with schools and little league teams and adult softball teams where we can really come in and be a part of the community,” said Cecil.
Cecil went on to explain why Liberty Township is an ideal development market for Beef 'O' Brady's.
“Obviously, with (Liberty Center) there, that’s drawn a bunch of traffic up there, so it’s really kind of getting on the coat tails of that thing,” he said. “They’re doing a lot of great things, Liberty Twp., and we want to be a part of it," said Cecil.
Beef O’Brady’s offers a full menu of thin-crust pizza, Angus burgers, award-winning jumbo wings, flatbreads, burritos, wraps, soups and salads along with a kids’ menu and a full bar for adults. It also recently introduced new selections including quinoa and a Mediterranean salad.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
