Property management is a strong wealth builder, but for independent owners, the ceiling often comes sooner than they realize. Juggling tenant phone calls, management emergencies and administrative tasks, often on top of other portfolio-building tasks or professional responsibilities, can make operations difficult. Art Coley came to Keyrenter, the property management franchise, as a real estate owner and CEO of CGI Franchise. He was working with his wife, Jean, to manage 14 properties while also fulfilling his CEO duties, and they quickly realized that it would be difficult to scale the portfolio any further without some serious changes.
“We never saw a pathway to get to where we are now before Keyrenter; as do-it-yourself property managers, we didn’t have the systems and tools,” Coley said. “Keyrenter opened up so much opportunity. We were hitting the glass ceiling on managing our own properties at six, seven or eight doors. Now, we’re thinking, ‘Holy mackerel!’ Keyrenter is like an engine for us.”
While the specific number may vary slightly, there is a point for many independent property managers where the portfolio stops being a vehicle for freedom and rather becomes a bottleneck. As a DIY landlord, handling everything from potential tenant screening to daily maintenance requests consumes valuable time that could be spent evaluating new deals or performing in other professional roles.
The temptation to shy away from property management to protect what would be spent on management fees can keep owners trapped in operator mode, hindering future growth that would unlock much greater returns.
“We didn’t have a designated tech stack when we were just managing our own properties,” Coley said. “The best we could do was some kind of DIY tool provided by Zillow or a similar platform, but it still didn’t do it for us. It was just a tool.”
By investing in a Keyrenter franchise, Coley gained access to a robust suite of tools and teams to help him propel his real estate growth. The franchise provided clear staffing guidelines, systematized workflows, a robust tech stack and a clear blueprint for growing a real estate portfolio from a dozen to 300+ doors.
“Keyrenter has given us exactly the team that we needed to hire, the job descriptions, the systems and tools for managing our maintenance and tenant needs…” Coley said. “Previously, our tenants called or texted us, but we’re busy building a consulting business. I have other things going on, and I can’t be available 24/7 for tenant needs. The maintenance piece was a very specific one that Keyrenter solved for us with an online request ability and a system for managing our maintenance team.”
In addition to streamlining the interpersonal aspects of property management, Keyrenter provides clear guidelines for pricing and marketing properties and evaluating and selecting tenants. Throughout the entire rental life cycle, Keyrenter has simplified operations and put systems in place to keep the business running as smoothly as possible while maximizing occupancy and retention and minimizing investor risk.
Property managers who invest in Keyrenter unlock growth potential for their own portfolios while also creating additional revenue opportunities by managing other investors’ properties. Managing external properties brings in recurring management fees that help cover business overhead and team salaries, and franchisees can use the same teams and systems to manage their own real estate holdings.
Operating within the property management industry can give owners deeper insight into local rental market dynamics, investor needs and broader real estate trends. It also allows them to build connections within the local real estate network and gain an inside look at emerging investment opportunities and market shifts.
The financial reporting from Keyrenter is another valuable asset for investors and their teams. Independent property managers may know how many doors they have under management and the approximate value of the portfolio as a whole, but specific reporting can get hairy.
“Even our accountant loves us having Keyrenter systems in place,” Coley said. “Previously, we had millions of dollars of real estate, and our financial planner wanted to calculate that more clearly. We had a large number sitting ‘over there,’ but no one was really watching the eggs in that basket. Now, Keyrenter gives us that information for each property, and our accountant can look at that, run the numbers and project what I should expect over the next 10 years.”
By shifting from monthly numbers to a long-term vision (based on real reporting), Coley is able to begin planning for multi-generational security. He has a goal to scale to 100 single-family rentals over the next decade, and he sees Keyrenter as an invaluable partner in the journey.
“Keyrenter is protecting Jean's and my assets by us being not only the franchisee but also the client of Keyrenter,” he said. “It’s protecting our assets, and it’s doing it the right way. Our future and our family’s future have been drastically affected by Keyrenter. We see a pathway to exponentially increase the value of the portfolio over the next 10 or 20 years, and with the Keyrenter systems in place, we’ll be able to leave our family something that they almost can’t mess up.”
For Coley, that long term vision reflects his own goals for the portfolio and his family’s future.
“This is not a business I would even consider selling,” he continued. “It’s a part of the generational trust, and it’s a durable business that will help maintain and preserve the wealth that my wife and I will have spent a lifetime building.”
To learn more about the Keyrenter Property Management franchise opportunity, available markets and investment requirements, please visit https://1851franchise.com/keyrenter.
Keyrenter Property Management
SPONSORED
Managing a growing rental portfolio alone can be challenging. Keyrenter gave Art Coley the systems, technology and team to grow.
Property management is a strong wealth builder, but for independent owners, the ceiling often comes sooner than they realize. Juggling tenant phone calls, management emergencies and administrative tasks, often on top of other portfolio-building tasks or professional responsibilities, can make operations difficult. Art Coley came to Keyrenter, the property management franchise, as a real estate owner and CEO of CGI Franchise. He was working with his wife, Jean, to manage 14 properties while also fulfilling his CEO duties, and they quickly realized that it would be difficult to scale the portfolio any further without some serious changes.
“We never saw a pathway to get to where we are now before Keyrenter; as do-it-yourself property managers, we didn’t have the systems and tools,” Coley said. “Keyrenter opened up so much opportunity. We were hitting the glass ceiling on managing our own properties at six, seven or eight doors. Now, we’re thinking, ‘Holy mackerel!’ Keyrenter is like an engine for us.”
While the specific number may vary slightly, there is a point for many independent property managers where the portfolio stops being a vehicle for freedom and rather becomes a bottleneck. As a DIY landlord, handling everything from potential tenant screening to daily maintenance requests consumes valuable time that could be spent evaluating new deals or performing in other professional roles.
The temptation to shy away from property management to protect what would be spent on management fees can keep owners trapped in operator mode, hindering future growth that would unlock much greater returns.
“We didn’t have a designated tech stack when we were just managing our own properties,” Coley said. “The best we could do was some kind of DIY tool provided by Zillow or a similar platform, but it still didn’t do it for us. It was just a tool.”
By investing in a Keyrenter franchise, Coley gained access to a robust suite of tools and teams to help him propel his real estate growth. The franchise provided clear staffing guidelines, systematized workflows, a robust tech stack and a clear blueprint for growing a real estate portfolio from a dozen to 300+ doors.
“Keyrenter has given us exactly the team that we needed to hire, the job descriptions, the systems and tools for managing our maintenance and tenant needs…” Coley said. “Previously, our tenants called or texted us, but we’re busy building a consulting business. I have other things going on, and I can’t be available 24/7 for tenant needs. The maintenance piece was a very specific one that Keyrenter solved for us with an online request ability and a system for managing our maintenance team.”
In addition to streamlining the interpersonal aspects of property management, Keyrenter provides clear guidelines for pricing and marketing properties and evaluating and selecting tenants. Throughout the entire rental life cycle, Keyrenter has simplified operations and put systems in place to keep the business running as smoothly as possible while maximizing occupancy and retention and minimizing investor risk.
Property managers who invest in Keyrenter unlock growth potential for their own portfolios while also creating additional revenue opportunities by managing other investors’ properties. Managing external properties brings in recurring management fees that help cover business overhead and team salaries, and franchisees can use the same teams and systems to manage their own real estate holdings.
Operating within the property management industry can give owners deeper insight into local rental market dynamics, investor needs and broader real estate trends. It also allows them to build connections within the local real estate network and gain an inside look at emerging investment opportunities and market shifts.
The financial reporting from Keyrenter is another valuable asset for investors and their teams. Independent property managers may know how many doors they have under management and the approximate value of the portfolio as a whole, but specific reporting can get hairy.
“Even our accountant loves us having Keyrenter systems in place,” Coley said. “Previously, we had millions of dollars of real estate, and our financial planner wanted to calculate that more clearly. We had a large number sitting ‘over there,’ but no one was really watching the eggs in that basket. Now, Keyrenter gives us that information for each property, and our accountant can look at that, run the numbers and project what I should expect over the next 10 years.”
By shifting from monthly numbers to a long-term vision (based on real reporting), Coley is able to begin planning for multi-generational security. He has a goal to scale to 100 single-family rentals over the next decade, and he sees Keyrenter as an invaluable partner in the journey.
“Keyrenter is protecting Jean's and my assets by us being not only the franchisee but also the client of Keyrenter,” he said. “It’s protecting our assets, and it’s doing it the right way. Our future and our family’s future have been drastically affected by Keyrenter. We see a pathway to exponentially increase the value of the portfolio over the next 10 or 20 years, and with the Keyrenter systems in place, we’ll be able to leave our family something that they almost can’t mess up.”
For Coley, that long term vision reflects his own goals for the portfolio and his family’s future.
“This is not a business I would even consider selling,” he continued. “It’s a part of the generational trust, and it’s a durable business that will help maintain and preserve the wealth that my wife and I will have spent a lifetime building.”
To learn more about the Keyrenter Property Management franchise opportunity, available markets and investment requirements, please visit https://1851franchise.com/keyrenter.
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