Keyrenter is a residential property management franchise that provides comprehensive services for rental property owners, including marketing, tenant screening, leasing, maintenance, rent collection, financial reporting and legal guidance. The brand combines local property management expertise with technology, standardized systems and ongoing support to help franchise owners build recurring-revenue businesses.
Keyrenter was founded in Midvale, Utah, in 2007 by Aaron Marshall and Nate Tew. The company was created to improve an industry that it says had developed a poor reputation for customer service by building better systems, processes and technology for property management. Keyrenter began franchising in 2014, expanding its model to entrepreneurs interested in serving residential rental property owners.
Mission: Keyrenter's mission is "changing lives one property at a time."
Vision: The brand’s vision is to be the most trusted residential property management franchise by delivering consistent results, meaningful relationships and long-term value in every market we serve.
Keyrenter is currently offering franchise opportunities throughout the United States. Prospective franchisees can contact Keyrenter directly for more information on available markets.
Initial Costs: The estimated initial investment required to begin operation of a Keyrenter franchise ranges from $118,750 to $244,400 for a new business and $97,250 to $147,800 for a brand conversion. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | New Franchise | Brand Conversion | ||
Min | Max | Min | Max | |
| Initial Franchise Fee | $50,000 | $50,000 | $30,000 | $30,000 |
| E-2 Visa Fee | $0 | $15,000 | - | - |
| E-2 Visa Deposit | $0 | $35,000 | - | - |
| Training Fee | $5,000 | $5,000 | $5,000 | $5,000 |
| Initial Marketing & Start-Up Packaging Fee | $10,000 | $10,000 | $10,000 | $10,000 |
| Training Expenses | $3,000 | $5,000 | $3,000 | $5,000 |
| Real Estate/Rent | $1,500 | $5,000 | $0 | $5,400 |
| Real Estate Broker Fees | $5,000 | $10,000 | $5,000 | $10,000 |
| Real Estate Licensure or Property Management Training | $800 | $2,000 | $800 | $2,000 |
| Utility Deposits | $0 | $1,500 | $0 | $1,500 |
| Leasehold Improvements | $0 | $4,000 | $0 | $4,000 |
| Insurance | $1,500 | $4,000 | $1,500 | $4,000 |
| Office Equipment & Supplies | $1,000 | $4,000 | $1,000 | $4,000 |
| Signage | $500 | $5,000 | $500 | $5,000 |
| Furniture, Fixtures & Equipment | $1,500 | $2,000 | $1,500 | $2,000 |
| Property Management Software Implementation Fee | $600 | $600 | $600 | $600 |
| Licenses & Permits | $1,650 | $3,000 | $1,650 | $3,000 |
| Legal & Accounting | $2,000 | $6,000 | $2,000 | $6,000 |
| Dues & Subscriptions | $1,500 | $3,000 | $1,500 | $3,000 |
| Keyrenter Marketing | $0 | $5,550 | $0 | $5,550 |
| Local Marketing & Lead Generation | $0 | $8,550 | $0 | $8,550 |
| Additional Funds (3 Months) | $33,200 | $60,200 | $33,200 | $60,200 |
Initial Franchise Fee: The initial franchise fee for a Keyrenter franchise is $50,000 for a new business in a territory with a population of 100,000 or greater and $30,000 for a brand conversion.
Keyrenter offers a 20% discount on this fee to qualifying U.S. military veterans.
Ongoing Fees: According to the 2026 FDD, Keyrenter franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty on Gross Revenue | Greater of 7% of gross revenue or minimum royalty fee/month Minimum Royalty Fee Months 1-4: $15/unit Months 5-12: $250/month or $15/unit Months 13-24: $500/month or $15/unit Months 25-35: $1,000/month or $15/unit Months 36-47: $1,500/month or $15/unit Months 48-55: $2,250/month or $15/unit Months 56+: $3,000/month or $15/unit |
| Technology Fee | $150/month |
| Required Business Tools Fee | $975/month |
| Additional Email Fee | $12/month for each additional email address |
| Brand Development Fund Contribution | Greater of 1% of gross revenue/month or $2/unit |
| Keyrenter Marketing Fee | $925/month |
ROI Potential: According to the 2026 FDD, the 55 Keyrenter franchises operating for the entirety of 2025 reported the following annual gross revenue:
| Years Open | Average | Median | High | Low |
| 1-2 Years (12) | $184,887 | $160,326 | $261,951 | $24,713 |
| 3+ Years (43) | $780,609 | $487,673 | $4,535,906 | $40,799 |
| Total (55) | $650,633 | $370,760 | $4,535,906 | $24,713 |
Before opening, Keyrenter franchisees follow a structured discovery process that includes territory selection, funding discussions, Discovery Day and preparation for launch. Candidates meet the leadership team, learn about the franchise system and receive guidance throughout the process leading up to business ownership.
Training begins with online Key University, where new franchise owners learn Keyrenter’s systems and prepare to launch their businesses. Franchisees then participate in a five-day Field Immersive Training led by an experienced franchise owner at their location, followed by three days of virtual training. For those who do not already hold a real estate license, Keyrenter also provides guidance and support throughout the licensing process.
Keyrenter supports franchisees with established processes, legal agreements, reporting tools and ongoing guidance designed to help them operate and scale their businesses. The company also emphasizes a collaborative franchise network where owners support one another while building the brand together.
The franchise provides technology, systems and reporting tools developed specifically for property management businesses. These resources are designed to help franchisees manage operations efficiently and avoid having to build their own systems from scratch as they grow.
Property management experience is not required to become a Keyrenter franchisee. While experience in real estate or property management can be beneficial, franchisees receive comprehensive training and support to prepare them for the business. A real estate license is required to operate, but franchisees do not need to have one when they sign their franchise agreement. Keyrenter provides guidance throughout the licensing process, and the license must be obtained during the training and onboarding period.
Keyrenter franchise owners must remain engaged in the business and ensure it meets the brand’s operating requirements. As the business grows, owners may hire managers to oversee key aspects of day-to-day operations.
Keyrenter does not offer direct or indirect financing to franchisees. However, the company works with third-party advisors who can assist prospective franchisees with exploring and obtaining financing options.
“When I was looking at business opportunities, I really came to resonate with the Keyrenter model. If you’re going to invest in a franchise, there are two things you really want: brand recognition and solid processes. The processes Keyrenter has in place are solid. It also has a very family-oriented feel, and that really resonated with me.”
- Sammerleigh Becchetti, Franchisee — St. Petersburg, Florida
“Within a short time after joining Keyrenter, my professionalism and revenue both increased significantly. If you want to build your capabilities in property management or enter the industry as a business owner, Keyrenter provides a high level of support and a strong culture. That culture starts with the corporate team and carries through the entire system. It feels like being part of a family.”
- Rodney Fentress, Franchisee — Hampton Roads, Virginia
Visit the Keyrenter franchise website for more franchisee testimonials and success stories.
Residential property management continues to benefit from long-term demand driven by the size and stability of the U.S. rental housing market. More than 46 million U.S. households rent their homes, and high home prices and borrowing costs have kept many families in the rental market longer. At the same time, the property management industry remains highly fragmented, with nearly 12,000 companies operating across the professionally managed apartment sector, creating opportunities for established operators to grow their portfolios.
Keyrenter’s primary competitors include Real Property Management, Property Management Inc. (PMI), All County Property Management, HomeRiver Group, PURE Property Management and Mynd Management.
The brand sets itself apart by combining local service with national systems, technology and support in a recurring-revenue model that does not require prior property management experience.
Fill out and submit the online form on Keyrenter’s franchise website to kick off the process and start your journey.
Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.
Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.
Disclaimer: This content is for informational use only. You should not construe any such information or other material as legal, tax, investment, financial or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement or offer to buy or sell any franchises, securities or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
Keyrenter Property Management
SPONSORED
Franchise Opportunity Deep Dive: Keyrenter is a residential property management franchise that combines recurring revenue, national support and technology with local market expertise.
Keyrenter is a residential property management franchise that provides comprehensive services for rental property owners, including marketing, tenant screening, leasing, maintenance, rent collection, financial reporting and legal guidance. The brand combines local property management expertise with technology, standardized systems and ongoing support to help franchise owners build recurring-revenue businesses.
Keyrenter was founded in Midvale, Utah, in 2007 by Aaron Marshall and Nate Tew. The company was created to improve an industry that it says had developed a poor reputation for customer service by building better systems, processes and technology for property management. Keyrenter began franchising in 2014, expanding its model to entrepreneurs interested in serving residential rental property owners.
Mission: Keyrenter's mission is "changing lives one property at a time."
Vision: The brand’s vision is to be the most trusted residential property management franchise by delivering consistent results, meaningful relationships and long-term value in every market we serve.
Keyrenter is currently offering franchise opportunities throughout the United States. Prospective franchisees can contact Keyrenter directly for more information on available markets.
Initial Costs: The estimated initial investment required to begin operation of a Keyrenter franchise ranges from $118,750 to $244,400 for a new business and $97,250 to $147,800 for a brand conversion. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | New Franchise | Brand Conversion | ||
Min | Max | Min | Max | |
| Initial Franchise Fee | $50,000 | $50,000 | $30,000 | $30,000 |
| E-2 Visa Fee | $0 | $15,000 | - | - |
| E-2 Visa Deposit | $0 | $35,000 | - | - |
| Training Fee | $5,000 | $5,000 | $5,000 | $5,000 |
| Initial Marketing & Start-Up Packaging Fee | $10,000 | $10,000 | $10,000 | $10,000 |
| Training Expenses | $3,000 | $5,000 | $3,000 | $5,000 |
| Real Estate/Rent | $1,500 | $5,000 | $0 | $5,400 |
| Real Estate Broker Fees | $5,000 | $10,000 | $5,000 | $10,000 |
| Real Estate Licensure or Property Management Training | $800 | $2,000 | $800 | $2,000 |
| Utility Deposits | $0 | $1,500 | $0 | $1,500 |
| Leasehold Improvements | $0 | $4,000 | $0 | $4,000 |
| Insurance | $1,500 | $4,000 | $1,500 | $4,000 |
| Office Equipment & Supplies | $1,000 | $4,000 | $1,000 | $4,000 |
| Signage | $500 | $5,000 | $500 | $5,000 |
| Furniture, Fixtures & Equipment | $1,500 | $2,000 | $1,500 | $2,000 |
| Property Management Software Implementation Fee | $600 | $600 | $600 | $600 |
| Licenses & Permits | $1,650 | $3,000 | $1,650 | $3,000 |
| Legal & Accounting | $2,000 | $6,000 | $2,000 | $6,000 |
| Dues & Subscriptions | $1,500 | $3,000 | $1,500 | $3,000 |
| Keyrenter Marketing | $0 | $5,550 | $0 | $5,550 |
| Local Marketing & Lead Generation | $0 | $8,550 | $0 | $8,550 |
| Additional Funds (3 Months) | $33,200 | $60,200 | $33,200 | $60,200 |
Initial Franchise Fee: The initial franchise fee for a Keyrenter franchise is $50,000 for a new business in a territory with a population of 100,000 or greater and $30,000 for a brand conversion.
Keyrenter offers a 20% discount on this fee to qualifying U.S. military veterans.
Ongoing Fees: According to the 2026 FDD, Keyrenter franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty on Gross Revenue | Greater of 7% of gross revenue or minimum royalty fee/month Minimum Royalty Fee Months 1-4: $15/unit Months 5-12: $250/month or $15/unit Months 13-24: $500/month or $15/unit Months 25-35: $1,000/month or $15/unit Months 36-47: $1,500/month or $15/unit Months 48-55: $2,250/month or $15/unit Months 56+: $3,000/month or $15/unit |
| Technology Fee | $150/month |
| Required Business Tools Fee | $975/month |
| Additional Email Fee | $12/month for each additional email address |
| Brand Development Fund Contribution | Greater of 1% of gross revenue/month or $2/unit |
| Keyrenter Marketing Fee | $925/month |
ROI Potential: According to the 2026 FDD, the 55 Keyrenter franchises operating for the entirety of 2025 reported the following annual gross revenue:
| Years Open | Average | Median | High | Low |
| 1-2 Years (12) | $184,887 | $160,326 | $261,951 | $24,713 |
| 3+ Years (43) | $780,609 | $487,673 | $4,535,906 | $40,799 |
| Total (55) | $650,633 | $370,760 | $4,535,906 | $24,713 |
Before opening, Keyrenter franchisees follow a structured discovery process that includes territory selection, funding discussions, Discovery Day and preparation for launch. Candidates meet the leadership team, learn about the franchise system and receive guidance throughout the process leading up to business ownership.
Training begins with online Key University, where new franchise owners learn Keyrenter’s systems and prepare to launch their businesses. Franchisees then participate in a five-day Field Immersive Training led by an experienced franchise owner at their location, followed by three days of virtual training. For those who do not already hold a real estate license, Keyrenter also provides guidance and support throughout the licensing process.
Keyrenter supports franchisees with established processes, legal agreements, reporting tools and ongoing guidance designed to help them operate and scale their businesses. The company also emphasizes a collaborative franchise network where owners support one another while building the brand together.
The franchise provides technology, systems and reporting tools developed specifically for property management businesses. These resources are designed to help franchisees manage operations efficiently and avoid having to build their own systems from scratch as they grow.
Property management experience is not required to become a Keyrenter franchisee. While experience in real estate or property management can be beneficial, franchisees receive comprehensive training and support to prepare them for the business. A real estate license is required to operate, but franchisees do not need to have one when they sign their franchise agreement. Keyrenter provides guidance throughout the licensing process, and the license must be obtained during the training and onboarding period.
Keyrenter franchise owners must remain engaged in the business and ensure it meets the brand’s operating requirements. As the business grows, owners may hire managers to oversee key aspects of day-to-day operations.
Keyrenter does not offer direct or indirect financing to franchisees. However, the company works with third-party advisors who can assist prospective franchisees with exploring and obtaining financing options.
“When I was looking at business opportunities, I really came to resonate with the Keyrenter model. If you’re going to invest in a franchise, there are two things you really want: brand recognition and solid processes. The processes Keyrenter has in place are solid. It also has a very family-oriented feel, and that really resonated with me.”
- Sammerleigh Becchetti, Franchisee — St. Petersburg, Florida
“Within a short time after joining Keyrenter, my professionalism and revenue both increased significantly. If you want to build your capabilities in property management or enter the industry as a business owner, Keyrenter provides a high level of support and a strong culture. That culture starts with the corporate team and carries through the entire system. It feels like being part of a family.”
- Rodney Fentress, Franchisee — Hampton Roads, Virginia
Visit the Keyrenter franchise website for more franchisee testimonials and success stories.
Residential property management continues to benefit from long-term demand driven by the size and stability of the U.S. rental housing market. More than 46 million U.S. households rent their homes, and high home prices and borrowing costs have kept many families in the rental market longer. At the same time, the property management industry remains highly fragmented, with nearly 12,000 companies operating across the professionally managed apartment sector, creating opportunities for established operators to grow their portfolios.
Keyrenter’s primary competitors include Real Property Management, Property Management Inc. (PMI), All County Property Management, HomeRiver Group, PURE Property Management and Mynd Management.
The brand sets itself apart by combining local service with national systems, technology and support in a recurring-revenue model that does not require prior property management experience.
Fill out and submit the online form on Keyrenter’s franchise website to kick off the process and start your journey.
Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.
Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.
Disclaimer: This content is for informational use only. You should not construe any such information or other material as legal, tax, investment, financial or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement or offer to buy or sell any franchises, securities or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
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