Franchise News
KFC Shows Off Fried Chicken That’s So Hot It Substitutes for the Fire of a Game of Thrones Dragon in Return Ad
The fried chicken franchise said ‘dracarys’ to their boldly flavored offering in return of its celebrated ad campaign.
In 2018, KFC unveiled a “charmingly topical” ad campaign promoting their “Hot & Spicy Wings,” and just in time for the Game of Thrones premiere this Sunday, they’ve returned with another iteration, according to AdWeek. The ad depicts a soaring dragon breathing what looks at first glance like a towering inferno—but is, upon further inspection, a perfect plume of hot and spicy chicken wings.
“The “Hot & Spicy” print and outdoor ads from Ogilvy Hong Kong won gold at the Cannes Lions and a wood pencil at D&AD last year thanks to its perfect use of spicy fried chicken photography as a replacement for flames. Adweek also named it one of the best ad campaigns of 2018,” the article said.
Heralding the return of the campaign, marketing Director of KFC Hong Kong Shirley Chau said in a statement: “KFC has always been part of the cultural conversation, so the upcoming premiere was the perfect opportunity to remind customers that the best way to enjoy the show is by grabbing a bucket of Hot & Spicy to share,” according to the article.
Lions and wolves alike, take note: Dinner is coming.
Read the full article here.
Photo courtesy of Ogilvy Asia on Facebook.
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Katie LaTour
FollowKatie LaTour is a staff writer for 1851 Franchise and Estatenvy. She has experience in copywriting, editing and translation, and has written content for brands including Coca-Cola, Ivivva and Ray Ban's. She holds a Master of Arts in Writing and Publishing from DePaul University and a B.A. in English and Spanish from the University of Dayton. Presently, Katie is working on a poetry collection and building a platform for Chicago creative professionals to share best practices.
