Alexander is the latest celebrity to play the role of the brand’s founder in its new ad campaign
Jason Alexander, the actor better known for his character George Costanza on the sitcom ‘Seinfeld,’ is taking on a new role: Colonel Sanders. Per a recent news release, Alexander is teaming up with KFC as the ‘Family Colonel’ for its latest ad campaign promoting $20 Fill Ups, which are now available in four different varieties. Alexander is the latest celebrity to play the role of the fried chicken giant’s founder, joining the likes of Rob Lowe and Reba McEntire.
"As the son of two working parents, there were plenty of dinner times when a bucket of chicken and all the fixins saved the day. It's been fun to combine my personal love for KFC with my sitcom experience into a new take on the role of Colonel Sanders," Alexander said.
"I am all-too-familiar with the challenge of family dinner. With four chicken meals to choose from and each at only $20, we are continuing KFC's tradition of providing an easy dinnertime solution for families at a great value – and there's no better person to spread the word about our new 'family of four' in a sitcom setting than comedy extraordinaire Jason Alexander,” KFC CMO Andrea Zahumensky added.
Read the full release here.