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Kivo Daily: 3 Steps to Get Through a Business Crisis
Craig Dunaway, President of Penn Station, explains how brands can effectively manage crisis situations.
Crises are bound to happen in business, but how brands handle difficult situations is what ultimately makes a difference. Craig Dunaway, Penn Station’s President, has outlined three steps detailing how to get through a business crisis in Kivo Daily.
These steps include informing everyone who needs to know about the situation, preparing a statement waiting to release important information until all the facts are clear. The overarching theme is to keep the line of communication transparent and open while minimizing stress.
Dunaway states, “Crisis management is part art and part science. Make sure you are communicating facts and not conjecture. At the end of the day, you are not trying to sell a story. You are trying to solve a problem first and foremost.”
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