Kivo Daily: 3 Things to Know About Company Culture

Company culture is vital to any business’ success. If the culture is bad, the company won’t succeed. It is as simple as that. Culture is created from a company’s mission, values, expectations, goals and hiring choices—all things that shape a brand’s direction. Craig Dunaway, Penn Station’s President, has outlined three tips to keep in mind when it comes to creating — and maintaining — a positive company culture in Kivo Daily.

One of these tips is a reminder that culture is often defined by the leader, and another is that it’s important to hire with culture in mind.

Dunway states, “Even if you aren’t intentional about creating and defining it, your business will develop a culture. Recognizing how your company culture is defined and shaped is important so that you can make sure you are hiring and leading with that in mind.”

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