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Dairy Queen is making a comeback in Knoxville, with multiple area openings planned in coming months, but fans of the brand may notice some differences when these latest DQ's open.

The upcoming Farragut and several other Knoxville area openings will represent the brands fast casual concept, DQ Grill & Chill, offering a full menu.

Franchisee for the area, Matt Frauenshuh, says he has fifteen planned locations for the largely undeveloped Knoxville area. The young entrepreneur already owns 180 locations in 10 states.

Frauenshuh's development plans are aggressive, four more locations in the region already have real estate and several more are in the planning stages.

Frauenshuh signed on with the brand at a young age, taking over several restaurants from his family, and has grown from there. He owns nearly the entire Tennessee territory and it was Knoxville's geography and strong economics that drew him to the area.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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