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As part of Which Wich's Project PB&J, franchisee Jeff Hensley has donated supplies to aid the Gatlinburg fire victims.

When Hensley found out that the nearby Pigeon Forge volunteer center was low on food, he knew it was the perfect opportunity to use his charity funds for the cause. Instead of pre-made sandwiches, Hensley delivered 6,000 slices of bread along with 360 jars each of peanut butter and jelly to volunteer Kate Colbo in Gatlinburg.

"Kate told me it would be better to donate the sandwich ingredients so they could hand out the 16-ounce jars of peanut butter and grape jelly to the fire evacuees to take with them."

Gatlinburg is one of many communities touched by Project PB&J, and there will be many more to come. As Which Wich VP of Coporate Communications says, the brand is in the business of feeding people, and Which Wich is always ready to help when it can.

You can view the entire story here.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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