The lawn care industry continues to benefit from growing demand, increased investment in outdoor spaces and the recurring nature of fertilization and pest control services. Lawn Squad, the 28-unit lawn care franchise, offers entrepreneurs a technology-driven business focused on recurring customer relationships, centralized operational support and protected territories.
The estimated initial investment to open a Lawn Squad franchise ranges from $93,930 to $132,766, according to the brand's 2026 Franchise Disclosure Document (FDD). The initial investment is intended to cover the major startup expenses franchisees can expect before opening, from the franchise fee and vehicle setup to marketing, technology and the working capital needed during the first few months.
"We designed Lawn Squad to provide entrepreneurs with a practical path into a growing service industry,” said Josh Minturn, vice president of franchise development for Authority Brands, the franchisor behind Lawn Squad. “The initial investment gives franchise owners access to established operating systems, technology, marketing support and a recurring service model that helps them build long-term customer relationships."
Item 7 of the FDD breaks down the costs prospective franchisees can expect before opening their business. Along with startup expenses, it includes working capital to help support operations during the first three months.
The estimated initial investment for a single Lawn Squad franchise includes:
| Type of Expenditure | Minimum | Maximum |
| Franchise Fee | $45,000 | $45,000 |
| Initial Call Center & Dashboard Analytics Setup Fee | $7,600 | $7,600 |
| Vehicle, Outfitting & Wrap | $5,750 | $18,075 |
| Grand Opening Marketing | $8,000 | $8,000 |
| Additional Equipment | $380 | $1,140 |
| Inventory | $6,300 | $6,300 |
| Startup Supplies | $1,350 | $1,350 |
| Travel Expenses for Initial Training | $800 | $4,000 |
| Software | $800 | $901 |
| Computer & Technology Systems | $0 | $2,000 |
| Telephone Services | $450 | $600 |
| Internet Services | $300 | $500 |
| Rent/Lease of Real Estate | $0 | $4,800 |
| Leasehold Improvements | $0 | $5,000 |
| Utility Deposits | $0 | $500 |
| Insurance | $700 | $4,000 |
| Professional Fees & Licensing | $1,500 | $3,000 |
| Additional Funds (3 Months) | $15,000 | $20,000 |
A protected Lawn Squad territory can include as many as 100,000 single-family dwelling units. Item 5 of the 2026 FDD puts the initial franchise fee for that territory at $45,000, with additional per-unit charges for franchisees who want to go larger.
Lawn Squad also offers franchise fee reductions for veterans, women, minority-owned and LGBTQ+-owned businesses who qualify under the company's incentive programs.
Franchise owners also have ongoing costs after opening. Item 6 of the 2026 FDD details the fees that go toward Lawn Squad’s system and national marketing efforts:
| Type of Fee | Amount | Due |
| Royalty Fee | 7% of gross revenue | Semimonthly |
| Brand Fund Contribution | 2% of gross revenue | Semimonthly |
| Local Marketing | Years 1-5: $42,000 Year 6 onward: greater of 8% of gross revenue or $42,000 | Annually |
| Website Fee | $350 | Annually |
| Technology Fees | $450 | Monthly |
These fees support continued marketing, technology platforms, business systems and operational resources available throughout the life of the franchise.
Lawn Squad operates as a home-based business, with franchisees handling local service delivery while relying on centralized support from the brand. They also receive access to Lawn Squad’s technology, operating systems and training to help manage the business day to day.
Lawn Squad provides franchisees with a comprehensive support system designed to simplify day-to-day operations from the start. Franchise owners receive access to a live centralized call center that answers customer calls during business hours, proprietary software with dashboard reporting and business management platforms including HubSpot, FranConnect, Qvinci and Microsoft 365. The company also provides marketing support, grand opening assistance, virtual and in-person training, ongoing coaching from a dedicated Franchise Business Coach, and operations manuals with continued field support as the business grows.
Because the business focuses on fertilization, weed control, aeration and pest management rather than mowing, franchisees have the opportunity to build recurring seasonal service programs that encourage repeat business.
“We loved that the business was built around recurring revenue and strong customer relationships,” said franchise owner Jessica Martinez. “It’s something we can scale over time while keeping family at the center of everything we do. Lawn Squad has given us the opportunity to do something we love as a family. We’re working hard, learning together and building a future that our kids can be proud of.”
Lawn Squad offers entrepreneurs an approachable initial investment while providing a business built around recurring lawn care services. Franchisees receive technology, customer support, training and protected territories that help them launch the business and continue building long-term relationships with customers as they grow.
"Our goal is to make it easier for franchise owners to get started and keep building after they open," Minturn said. “We provide the systems and support so they can spend their time serving customers and growing the business instead of trying to figure everything out on their own.”
For more information on franchising with Lawn Squad, visit https://1851franchise.com/lawn-squad.
Lawn Squad
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With an investment starting at $93,930, Lawn Squad gives entrepreneurs the opportunity to enter the recurring lawn care industry with centralized support and a home-based operating model.
The lawn care industry continues to benefit from growing demand, increased investment in outdoor spaces and the recurring nature of fertilization and pest control services. Lawn Squad, the 28-unit lawn care franchise, offers entrepreneurs a technology-driven business focused on recurring customer relationships, centralized operational support and protected territories.
The estimated initial investment to open a Lawn Squad franchise ranges from $93,930 to $132,766, according to the brand's 2026 Franchise Disclosure Document (FDD). The initial investment is intended to cover the major startup expenses franchisees can expect before opening, from the franchise fee and vehicle setup to marketing, technology and the working capital needed during the first few months.
"We designed Lawn Squad to provide entrepreneurs with a practical path into a growing service industry,” said Josh Minturn, vice president of franchise development for Authority Brands, the franchisor behind Lawn Squad. “The initial investment gives franchise owners access to established operating systems, technology, marketing support and a recurring service model that helps them build long-term customer relationships."
Item 7 of the FDD breaks down the costs prospective franchisees can expect before opening their business. Along with startup expenses, it includes working capital to help support operations during the first three months.
The estimated initial investment for a single Lawn Squad franchise includes:
| Type of Expenditure | Minimum | Maximum |
| Franchise Fee | $45,000 | $45,000 |
| Initial Call Center & Dashboard Analytics Setup Fee | $7,600 | $7,600 |
| Vehicle, Outfitting & Wrap | $5,750 | $18,075 |
| Grand Opening Marketing | $8,000 | $8,000 |
| Additional Equipment | $380 | $1,140 |
| Inventory | $6,300 | $6,300 |
| Startup Supplies | $1,350 | $1,350 |
| Travel Expenses for Initial Training | $800 | $4,000 |
| Software | $800 | $901 |
| Computer & Technology Systems | $0 | $2,000 |
| Telephone Services | $450 | $600 |
| Internet Services | $300 | $500 |
| Rent/Lease of Real Estate | $0 | $4,800 |
| Leasehold Improvements | $0 | $5,000 |
| Utility Deposits | $0 | $500 |
| Insurance | $700 | $4,000 |
| Professional Fees & Licensing | $1,500 | $3,000 |
| Additional Funds (3 Months) | $15,000 | $20,000 |
A protected Lawn Squad territory can include as many as 100,000 single-family dwelling units. Item 5 of the 2026 FDD puts the initial franchise fee for that territory at $45,000, with additional per-unit charges for franchisees who want to go larger.
Lawn Squad also offers franchise fee reductions for veterans, women, minority-owned and LGBTQ+-owned businesses who qualify under the company's incentive programs.
Franchise owners also have ongoing costs after opening. Item 6 of the 2026 FDD details the fees that go toward Lawn Squad’s system and national marketing efforts:
| Type of Fee | Amount | Due |
| Royalty Fee | 7% of gross revenue | Semimonthly |
| Brand Fund Contribution | 2% of gross revenue | Semimonthly |
| Local Marketing | Years 1-5: $42,000 Year 6 onward: greater of 8% of gross revenue or $42,000 | Annually |
| Website Fee | $350 | Annually |
| Technology Fees | $450 | Monthly |
These fees support continued marketing, technology platforms, business systems and operational resources available throughout the life of the franchise.
Lawn Squad operates as a home-based business, with franchisees handling local service delivery while relying on centralized support from the brand. They also receive access to Lawn Squad’s technology, operating systems and training to help manage the business day to day.
Lawn Squad provides franchisees with a comprehensive support system designed to simplify day-to-day operations from the start. Franchise owners receive access to a live centralized call center that answers customer calls during business hours, proprietary software with dashboard reporting and business management platforms including HubSpot, FranConnect, Qvinci and Microsoft 365. The company also provides marketing support, grand opening assistance, virtual and in-person training, ongoing coaching from a dedicated Franchise Business Coach, and operations manuals with continued field support as the business grows.
Because the business focuses on fertilization, weed control, aeration and pest management rather than mowing, franchisees have the opportunity to build recurring seasonal service programs that encourage repeat business.
“We loved that the business was built around recurring revenue and strong customer relationships,” said franchise owner Jessica Martinez. “It’s something we can scale over time while keeping family at the center of everything we do. Lawn Squad has given us the opportunity to do something we love as a family. We’re working hard, learning together and building a future that our kids can be proud of.”
Lawn Squad offers entrepreneurs an approachable initial investment while providing a business built around recurring lawn care services. Franchisees receive technology, customer support, training and protected territories that help them launch the business and continue building long-term relationships with customers as they grow.
"Our goal is to make it easier for franchise owners to get started and keep building after they open," Minturn said. “We provide the systems and support so they can spend their time serving customers and growing the business instead of trying to figure everything out on their own.”
For more information on franchising with Lawn Squad, visit https://1851franchise.com/lawn-squad.
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