Lawn Squad

lawn squad expansion with bailey robertson and brandon robertson in Alabama, Tennessee, and Ohio

Lawn Squad Signs 5-Territory Expansion With Existing Mosquito Squad Plus Franchisee

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Navy Veteran Finds His “Second Act” in Service With Lawn Squad in South Jersey

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How This Couple Is Teaming Up With Their Teenage Son To Build a Family Legacy With Lawn Squad of North San Antonio

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Why Invest in a Lawn Squad Franchise vs. Competitors?

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Lawn Squad Soars in 2025 With 111% Growth, 19 New Deals, Eyes Further 2026 Expansion

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In a&nbsp;<a href="https://nipgroup.com/broker-blogs/2026-landscaping-industry-outlook-the-future-of-landscaping-and-what-brokers-can-expect/">$200 billion lawn care industry</a> crowded with national brands and local independents, standing out requires more than green grass and a truck wrap. For Lawn Squad, an established lawn care franchise under the Authority Brands umbrella, the difference comes down to two key areas: how the brand is built to support franchisees and how it delivers results to homeowners.&nbsp;<h2>Backed by Authority Brands&nbsp;</h2>One of Lawn Squad’s strongest competitive advantages starts at the top. “When it comes to franchising, it is a very crowded space,” Rueda said. “The fact that Authority Brands is the owner is a huge differentiator.”The Authority Brands portfolio consists of 15 leading home service brands, including&nbsp;<a href="https://mosquitosquadfranchise.com/">Mosquito Squad</a> and&nbsp;<a href="https://monstertreeservicefranchise.com/">Monster Tree Service</a>. That multi-brand ecosystem creates built-in collaboration and shared best practices that independent lawn care franchisors cannot easily replicate.Instead of having to build everything themselves, Lawn Squad franchisees get instant access to a national support system. This includes help with marketing, technology, operational know-how, and shared learning with other franchises.&nbsp;<h2>A Call Center That Fuels Growth Through an Industry Leading Support Model</h2>In many lawn care franchises, sales and customer service responsibilities fall squarely on the franchisee.&nbsp;<a href="https://1851franchise.com/lawn-squad/lawn-squad-franchise-opportunity-2730983">Lawn Squad took a different approach</a>.From day one, franchise owners are supported by an experienced sales team that manages all inbound inquiries and customer questions, handles web lead submissions, and conducts proactive outbound follow-up to ensure no opportunity is missed. This structure allows franchisees to stay focused on delivering services and building their local business, while the call center team helps keep their pipeline active and moving.“The sales team at the call center takes inbound leads, web submissions, and follows up directly with customers to fully support the franchisees,” said Rueda. “That level of responsiveness helps ensure every opportunity is worked and supported.”Beyond lead management, the call center plays a critical role in maintaining consistent customer communication across the system. “The phone is always going to be picked up,” Rueda said. “That consistency is a big part of what drives performance across the network.”That operational support also contributes to strong system-wide performance, including an 80% retention rate across the network, underscoring the impact of a model built around responsiveness, service quality, and follow-through.<h3>Purpose-Built Territories Designed for Scalable Growth</h3><a href="https://1851franchise.com/lawn-squad/lawn-squad-franchise-cost-fees-profit-data-2730898">Territory design is a key differentiator</a> in the Lawn Squad model, with each market intentionally built to support long-term franchise success, not just population density.Rather than relying on generic geographic boundaries, Lawn Squad territories are structured around Single Family Dwelling Units (SFDUs), intentionally excluding apartments, townhomes, duplexes, and other multi-unit housing. This ensures franchisees are focused on homeowners most likely to invest in recurring, professional lawn care services.Each territory is also evaluated through multiple economic and housing indicators, including average household income and average home value, helping ensure strong alignment with curb appeal demand and discretionary spending power.“The goal is to build territories where the demand is already there,” said Rueda. “We’re focused on middle- to higher-income homeowners where lawn care isn’t a luxury, it’s a priority.”By prioritizing quality over sheer population size, Lawn Squad creates territories designed for scalability and sustainability, giving franchisees a strong foundation to grow efficiently within a single market.<h2>An Education-First Approach for Consumers</h2>While franchise infrastructure matters, customer experience ultimately drives renewals and referrals. In a category where some national brands standardize treatments across regions,&nbsp;<a href="https://1851franchise.com/lawn-squad/growing-the-lawn-squad-franchise-scaling-authority-brands-2730964">Lawn Squad takes a more customized approach</a>.Rather than relying on a one-size-fits-all program, Lawn Squad evaluates each yard individually to determine the most effective treatment approach, including soil conditions, grass type, and environmental factors. This allows franchisees to apply targeted solutions designed to improve long-term lawn health and appearance.“We are the type of brand that looks for the chemical compound that will have the best impact,” said Rueda. “What is the best fertilizer they can use for that specific lawn?”From day one, franchisees are equipped to offer both traditional and organic treatment options, giving homeowners flexibility based on their preferences and property needs. That consultative, science-based approach is reinforced through structured customer follow-up.“We call every customer after 48 hours,” Rueda said. “We want to ensure that customer expectations are aligned with the program they are in.”That proactive check-in helps ensure treatments are working as intended, allows for adjustments when needed, and ultimately strengthens long-term customer satisfaction and retention.<h2>Growth Momentum Backing the Model</h2>Today, Lawn Squad’s operational advantages are supported by strong system growth. The brand reported&nbsp;<a href="https://1851franchise.com/lawn-squad/lawn-squad-2025-growth-2026-vision-expansion-2731439#featured">111% year-over-year growth in 2025</a>, signing 19 new deals and awarding 20 territories. With 18 locations currently in operation&nbsp; and additional markets targeted for expansion, the system remains early in its expansion, creating opportunities to secure high-potential territories in major markets.&nbsp;In a&nbsp;<a href="https://market.us/report/lawn-care-market">lawn care sector approaching $200 billion in revenue</a>,&nbsp;<a href="https://www.mordorintelligence.com/industry-reports/united-states-lawn-care-market">demand for fertilization, weed control, and pest management continues to support subscription-based recurring revenue models</a> — particularly in residential markets where homeowner investment remains strong.By combining national infrastructure with localized execution, and pairing franchisee support with customer-focused service, Lawn Squad positions itself as more than just another lawn care franchise in a crowded space. It positions itself as a scalable platform built to compete and win.To find out more information on costs for buying this franchise, please visit:&nbsp;<a href="https://1851franchise.com/lawn-squad">https://1851franchise.com/lawn-squad</a>.

Lawn Squad leverages Authority Brands' infrastructure, supports franchisee growth with a central call center, provides expansive territories, and focuses on education-first service.

COLUMBIA, Md.&nbsp;—&nbsp;<a href="https://lawnsquadfranchise.com/">Lawn Squad</a>, a premium lawn care franchise within the&nbsp;<a href="https://www.authoritybrands.com/">Authority Brands&nbsp;</a>family, has signed existing&nbsp;<a href="https://mosquitosquadfranchise.com/">Mosquito Squad Plus</a> franchisees Bailey and&nbsp;<a href="https://www.linkedin.com/in/brandon-robertson-301385262">Brandon Robertson</a> to a five-territory&nbsp;<a href="https://1851franchise.com/lawn-squad">Lawn Squad</a> expansion in Birmingham, AL; Huntsville, AL; Dayton, OH; Chattanooga, TN; and Knoxville, TN.The brothers originally entered franchising after careers spanning military service, operations leadership and logistics. Bailey served three years in the U.S. Army before working as an area manager at Amazon, while Brandon spent six years in the U.S. Marines and most recently served in the Army National Guard. Together, they also built a trucking business before moving into franchising.“We were looking to diversify our portfolio and landed on pest control and mosquito control,” Bailey said. “When we evaluated multiple brands,&nbsp;<a href="https://1851franchise.com/mosquito-squad/info">Mosquito Squad Plus</a> stood out because of its Franchise Disclosure Document strength, higher average revenue per territory and long-term track record.”Since launching their Mosquito Squad Plus business, the brothers have grown to seven territories across Alabama, Tennessee, Ohio and Northern Kentucky,&nbsp;and built a leadership team that includes a dedicated operations manager and a vice president of sales with more than 25 years of lawn care and sales experience. Expanding their current business with Lawn Squad was a strategic next step.“They are very complementary businesses,” Bailey said. “Over the last couple of years, we have noticed more and more customers liking the idea of bundling lawn care and pest control services. And so we wanted to bring that to the market where we can offer them both.”The Robertsons mirrored their Lawn Squad territories with their existing Mosquito Squad Plus footprint, committing to five territories at once. Bailey cited confidence in Lawn Squad’s internal sales and customer service infrastructure, along with the brand’s onboarding and launch support, as key drivers behind the decision.“Cost per lead keeps increasing across the industry,” Bailey said. “By offering multiple services, the lifetime value of each customer increases significantly.”The brothers expect Lawn Squad to scale quickly due to their existing customer base, a new door-to-door sales program launching in Cincinnati and growing traction in commercial accounts.&nbsp;“The Lawn Squad team has been great to work with,” Bailey said. “They have really good processes.” He said support from Lawn Squad and Authority Brands has helped as they launch and scale new territories.With the foundation in place and multiple growth channels already in motion, the brothers say they are well positioned to continue expanding across both brands.ABOUT LAWN SQUAD:Lawn Squad franchising, developed from the Weed Pro brand name and system, is part of Authority Brands’ home service portfolio. Originally founded in 2001 by Rob Palmer in Ohio as Weed Pro, Lawn Squad provides expert services including fertilization, weed control, aeration, seeding and pest management, all supported by a strong recurring-revenue model. With comprehensive training, operational support and a focus on delivering high-quality, science-based lawn treatments, Lawn Squad empowers franchise owners to enhance local landscapes while growing scalable, community-focused businesses. For more information, visit&nbsp;<a href="https://lawnsquadfranchise.com/">https://lawnsquadfranchise.com/</a>.&nbsp;ABOUT MOSQUITO SQUAD® PLUS:Mosquito Squad® Plus' mission is to be the premier outdoor pest control company in the industry by providing state-of-the-art products and services through its best-in-class technicians and sales teams while bringing awareness to the importance of pest management to help control diseases transmitted by pests. For more information, visit www.mosquitosquad.com and www.authoritybrands.com.

Brothers Bailey and Brandon Robertson will open five Lawn Squad territories, extending their growth journey within the Authority Brands family.

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Learn more about the investment opportunity behind The Lawn Squad, a treatment-focused lawn care franchise ready to support national growth backed by Authority Brands.

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