Luca Piacentini
1851 Franchise Managing Editor
The initial investment ranges from $93,930 to $132,766, which includes a $45,000 franchise fee for a territory of up to 100,000 single-family dwelling units. Incentives are available for veterans, women, minority owners, LGBTQ+ owners and qualifying local hero professions. Ongoing fees include a 7% royalty, 2% brand fund contribution, required local marketing spend, technology fees and call-center fees.
According to the 2025 FDD, the two company-owned locations reported the following 2024 results:
| Lawn Squad Experts Investment Range | $79,350 to $118,085 |
| No. of Units Currently Open | 18 |
| Royalty | 7% |
| Franchise Fee | $45,000 |
| VetFran® Program Discount | Any honorably discharged service member will receive a 30% discount on the initial franchise fee. |
| Diversity Discount | A $5,000 discount for all women, minorities, or members of the LGBTQ+ community businesses. |
| Local Hero/First Responder’s Discount | A $5,000 discount for law enforcement officers, firefighters, doctors, nurses or paramedics/EMTs. |
Luca Piacentini
1851 Franchise Managing Editor
Luca Piacentini
1851 Franchise Managing Editor
Luca Piacentini
1851 Franchise Managing Editor
Over two decades ago, Robert Palmer founded Lawn Squad lawn care service near Cleveland, Ohio, growing and building his business for 22 years before partnering with Authority Brands to franchise it. Delivering lawn care services like fertilization, aeration, seeding, weed control and more, Lawn Squad now boasts more than 20 locations.
As a successful franchise owner, Palmer enjoyed the financial success, freedom and daily challenges of running the business he built, with the idea of franchising the model he created barely a fleeting thought. But responding to what he assumed was a random third party email opened up a world of possibilities that would shift not just Palmer’s approach to business but his entire idea of franchising.
