Over two decades ago, Robert Palmer founded Lawn Squad lawn care service near Cleveland, Ohio, growing and building his business for 22 years before partnering with Authority Brands to franchise it. Delivering lawn care services like fertilization, aeration, seeding, weed control and more, Lawn Squad now boasts more than 20 locations. 

As a successful franchise owner, Palmer enjoyed the financial success, freedom and daily challenges of running the business he built, with the idea of franchising the model he created barely a fleeting thought. But responding to what he assumed was a random third party email opened up a world of possibilities that would shift not just Palmer’s approach to business but his entire idea of franchising.