Lawn Squad, the fast-growing lawn care franchise in the Authority Brands portfolio, has a goal of reaching 100 locations. For prospective franchisees, that creates a window of opportunity while the emerging lawn care franchise still has significant territory available across the country.
The brand reported 111% year-over-year growth in 2025, signing 19 new deals and awarding 20 territories. Lawn Squad has continued adding franchisees and entering new markets in 2026, but the system remains short of its 100-location goal. That leaves room for new owners to identify available markets, establish customer relationships and begin building Lawn Squad's name locally before the brand reaches a much larger national footprint.
An available territory alone does not guarantee success or market leadership. Franchisees still have to build the business, attract customers and deliver service that keeps those customers coming back. But entering a developing market can give an owner more time to establish those relationships.
Lawn Squad provides fertilization, weed control, aeration, overseeding, pest management and tree and shrub care. Its treatment-focused model is designed around recurring services, making customer retention an important part of building the business. That gives franchisees an opportunity to become familiar faces in their communities as they develop relationships with homeowners, businesses and local organizations.
Tim Lake understood that opportunity early. A landscaper and architect with nearly four decades of experience, Lake had watched founder Rob Palmer develop Lawn Squad before the company began its national franchise expansion. When the opportunity became available, Lake joined the system.
“I watched what he did with the company and always told him to franchise the business. I told him I’d love to be the first franchisee” Lake said. “I got into it because I believed in the systems in place and the way Rob was doing things. He had really built a better model for the lawn care industry.”
Establishing a business in a developing market takes local work, but Lawn Squad franchisees do not have to create their business infrastructure from scratch. Franchisees have access to training, technology, marketing resources, operational guidance and centralized sales and customer service support through Authority Brands, a home services platform with 15 brands.
The call center handles inbound inquiries and web leads and follows up with prospective customers, helping owners manage leads while they concentrate on operating the local business.
Lake said the marketing infrastructure was another reason the franchise appealed to him.
“When it comes to marketing, I saw how the brand was selling and how they were already using all the tools to build a brand presence,” he said. “There was a lot of support in place already.”
Choosing where to operate is an important part of the process, and Lawn Squad does not base its territories simply on overall population. A standard territory can include up to 100,000 single-family dwelling units. Lawn Squad focuses specifically on single-family homes rather than apartments, townhomes, duplexes and other multi-unit housing because those households more closely match the customer base for its recurring lawn treatments.
“Our goal is to thoughtfully develop territories based on the characteristics that make a strong Lawn Squad market,” said Josh Minturn. “We look at factors like the number of target households, local demographics and market conditions to identify areas where franchisees can build their businesses and serve homeowners effectively. By taking a strategic approach to territory development, we can support sustainable growth for both our franchisees and the Lawn Squad brand.”
That gives prospective franchisees more information to consider than choosing a city they like. They can look at the number of target households, demographics, competition and surrounding territory availability when deciding where they want to build. It can also help owners think beyond their first few years. Someone interested in eventually adding territories can consider neighboring markets and the potential to create greater density as Lawn Squad expands.
Some Lawn Squad owners are already thinking beyond a single territory. Mosquito Squad Plus franchisees Bailey and Brandon Robertson signed an agreement for five Lawn Squad territories in Birmingham and Huntsville, Alabama; Dayton, Ohio; Chattanooga, Tennessee; and Knoxville, Tennessee.
The brothers matched their Lawn Squad territories with their existing Mosquito Squad Plus footprint, giving them an opportunity to offer another service to customers in markets where they were already operating.
“They are very complementary businesses,” Bailey said. “Over the last couple of years, we have noticed more and more customers liking the idea of bundling lawn care and pest control services. And so we wanted to bring that to the market where we can offer them both.”
Their expansion illustrates another consideration for prospective franchisees evaluating Lawn Squad today: what could their market look like several years from now? The answer will be different for every owner. Some may concentrate on building density within one territory, while others may eventually look at neighboring markets or additional territories. Either way, territory selection is about more than where to launch. It can influence how an owner thinks about customer acquisition and longer-term expansion.
As Lawn Squad moves toward 100 locations, its available territory map will continue to change. That makes timing part of the conversation for prospective franchisees. Joining before the brand reaches that milestone gives entrepreneurs a chance to evaluate markets while Lawn Squad is still building out its national footprint.
It does not guarantee market share, profitability or future expansion. What it provides is the opportunity to get established: to introduce the brand locally, build a customer base, develop community relationships and create recognition that can grow alongside the larger Lawn Squad system.
For entrepreneurs already considering the lawn care industry, the question may be less about whether Lawn Squad will continue adding locations and more about which markets will still be available as it closes the distance to 100.
For more information on costs of starting a Lawn Squad franchise, please visit https://1851franchise.com/lawn-squad.
Lawn Squad
SPONSORED
As Lawn Squad works toward 100 locations, franchisees joining the system today have an opportunity to establish their businesses in available markets and build a local presence as the brand grows.
Lawn Squad, the fast-growing lawn care franchise in the Authority Brands portfolio, has a goal of reaching 100 locations. For prospective franchisees, that creates a window of opportunity while the emerging lawn care franchise still has significant territory available across the country.
The brand reported 111% year-over-year growth in 2025, signing 19 new deals and awarding 20 territories. Lawn Squad has continued adding franchisees and entering new markets in 2026, but the system remains short of its 100-location goal. That leaves room for new owners to identify available markets, establish customer relationships and begin building Lawn Squad's name locally before the brand reaches a much larger national footprint.
An available territory alone does not guarantee success or market leadership. Franchisees still have to build the business, attract customers and deliver service that keeps those customers coming back. But entering a developing market can give an owner more time to establish those relationships.
Lawn Squad provides fertilization, weed control, aeration, overseeding, pest management and tree and shrub care. Its treatment-focused model is designed around recurring services, making customer retention an important part of building the business. That gives franchisees an opportunity to become familiar faces in their communities as they develop relationships with homeowners, businesses and local organizations.
Tim Lake understood that opportunity early. A landscaper and architect with nearly four decades of experience, Lake had watched founder Rob Palmer develop Lawn Squad before the company began its national franchise expansion. When the opportunity became available, Lake joined the system.
“I watched what he did with the company and always told him to franchise the business. I told him I’d love to be the first franchisee” Lake said. “I got into it because I believed in the systems in place and the way Rob was doing things. He had really built a better model for the lawn care industry.”
Establishing a business in a developing market takes local work, but Lawn Squad franchisees do not have to create their business infrastructure from scratch. Franchisees have access to training, technology, marketing resources, operational guidance and centralized sales and customer service support through Authority Brands, a home services platform with 15 brands.
The call center handles inbound inquiries and web leads and follows up with prospective customers, helping owners manage leads while they concentrate on operating the local business.
Lake said the marketing infrastructure was another reason the franchise appealed to him.
“When it comes to marketing, I saw how the brand was selling and how they were already using all the tools to build a brand presence,” he said. “There was a lot of support in place already.”
Choosing where to operate is an important part of the process, and Lawn Squad does not base its territories simply on overall population. A standard territory can include up to 100,000 single-family dwelling units. Lawn Squad focuses specifically on single-family homes rather than apartments, townhomes, duplexes and other multi-unit housing because those households more closely match the customer base for its recurring lawn treatments.
“Our goal is to thoughtfully develop territories based on the characteristics that make a strong Lawn Squad market,” said Josh Minturn. “We look at factors like the number of target households, local demographics and market conditions to identify areas where franchisees can build their businesses and serve homeowners effectively. By taking a strategic approach to territory development, we can support sustainable growth for both our franchisees and the Lawn Squad brand.”
That gives prospective franchisees more information to consider than choosing a city they like. They can look at the number of target households, demographics, competition and surrounding territory availability when deciding where they want to build. It can also help owners think beyond their first few years. Someone interested in eventually adding territories can consider neighboring markets and the potential to create greater density as Lawn Squad expands.
Some Lawn Squad owners are already thinking beyond a single territory. Mosquito Squad Plus franchisees Bailey and Brandon Robertson signed an agreement for five Lawn Squad territories in Birmingham and Huntsville, Alabama; Dayton, Ohio; Chattanooga, Tennessee; and Knoxville, Tennessee.
The brothers matched their Lawn Squad territories with their existing Mosquito Squad Plus footprint, giving them an opportunity to offer another service to customers in markets where they were already operating.
“They are very complementary businesses,” Bailey said. “Over the last couple of years, we have noticed more and more customers liking the idea of bundling lawn care and pest control services. And so we wanted to bring that to the market where we can offer them both.”
Their expansion illustrates another consideration for prospective franchisees evaluating Lawn Squad today: what could their market look like several years from now? The answer will be different for every owner. Some may concentrate on building density within one territory, while others may eventually look at neighboring markets or additional territories. Either way, territory selection is about more than where to launch. It can influence how an owner thinks about customer acquisition and longer-term expansion.
As Lawn Squad moves toward 100 locations, its available territory map will continue to change. That makes timing part of the conversation for prospective franchisees. Joining before the brand reaches that milestone gives entrepreneurs a chance to evaluate markets while Lawn Squad is still building out its national footprint.
It does not guarantee market share, profitability or future expansion. What it provides is the opportunity to get established: to introduce the brand locally, build a customer base, develop community relationships and create recognition that can grow alongside the larger Lawn Squad system.
For entrepreneurs already considering the lawn care industry, the question may be less about whether Lawn Squad will continue adding locations and more about which markets will still be available as it closes the distance to 100.
For more information on costs of starting a Lawn Squad franchise, please visit https://1851franchise.com/lawn-squad.
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
No related articles found
