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Lawn Squad Soars in 2025 With 111% Growth, 19 New Deals, Eyes Further 2026 Expansion

Lawn Squad Soars in 2025 With 111% Growth, 19 New Deals, Eyes Further 2026 Expansion

The Authority Brands lawn care franchise awarded 20 territories in 2025 and Brand President Robert Palmer says Texas, Colorado and the Southeast remain targets for 2026 growth.

COLUMBIA, Md. — Lawn Squad, the leading lawn care franchise, capped off a milestone 2025 with remarkable growth and strategic market expansion, positioning the brand for an equally ambitious 2026. 

In 2025, Lawn Squad signed 19 new deals, representing incredible year-over-year growth of 111%. The Authority Brands lawn care franchise awarded 20 new territories, expanding its national footprint in high-demand regions like Glenview, Illinois; North San Antonio and Prosper, Texas; St. Augustine, Florida; South Miami, Florida; Central Indiana; Birmingham and Huntsville, Alabama; Dayton, Ohio; Chattanooga and Knoxville, Tennessee; Lexington, Kentucky; and Richmond West End, Virginia. 

“2025 was a transformative year for us,” said Lawn Squad founder and brand president Robert Palmer. “We’ve achieved tremendous growth. That’s a testament to the dedication of our franchise partners. It also reflects demand for a franchise model delivering both quality and opportunity.”

The brand’s achievements in 2025 have garnered significant recognition. Lawn Squad was named a 2025 Game Changer by Franchise Dictionary Magazine and was also listed among the 2026 Fastest Growing Emerging Franchises by 1851 Franchise.

Looking ahead, Lawn Squad plans to build on this momentum, identifying its top 10 available markets for expansion: Atlanta, Georgia; Austin, Houston and Dallas, Texas; Charlotte and Raleigh, North Carolina; Nashville, Tennessee; Orlando, Florida; Northern Virginia and Colorado’s Denver-Boulder area.

“Our vision for 2026 is clear: expand into new markets with strong franchise partners, elevate operational excellence and continue to redefine what it means to grow a successful lawn care business,” Palmer said. “We’re just getting started.”

The Lawn Squad approach combines seasoned business systems, strong local marketing and a focus on empowering franchise owners looking to scale. 

“We’re committed to supporting our franchisees every step of the way,” Palmer said. “Because their success drives our growth. Together, we’re shaping the future of residential and commercial lawn care.”

With its robust growth strategy, expansion of its national footprint and recognition as an emerging franchise leader, Lawn Squad enters 2026 positioned for continued success and sustained momentum in the lawn care industry.

For more information about Lawn Squad franchise opportunities, visit https://lawnsquadfranchise.com/.

ABOUT LAWN SQUAD

Lawn Squad franchising, developed from the Weed Pro brand name and system, is part of Authority Brand’s home service portfolio. Originally founded in 2001 by Rob Palmer in Ohio as Weed Pro, Lawn Squad provides expert services including fertilization, weed control, aeration, seeding, and pest management, all supported by a strong recurring revenue model. With comprehensive training, operational support, and a focus on delivering high-quality, science-based lawn treatments, Lawn Squad empowers franchise owners to enhance local landscapes while growing scalable, community-focused businesses. For more information, visit https://lawnsquadfranchise.com/

ABOUT AUTHORITY BRANDS: 

Headquartered in Columbia, Maryland, Authority Brands' companies include 14 leading home service franchise brands: America's Swimming Pool Co. Company, Benjamin Franklin Plumbing, The Cleaning Authority, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Lawn Squad, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, Screenmobile and Woofie's. Together, these brands provide home services through more than 2,700 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology and operational support. See authoritybrands.com for more information.

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Jim Ryan

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