Lawn Squad is a lawn care and pest control franchise providing fertilization, weed control, aeration and pest management for residential and commercial properties. The brand provides industry expertise, advanced technology and a robust franchise support system to deliver great service at a local level while helping entrepreneurs build successful businesses.
“Our goal with Lawn Squad is to give entrepreneurs a low-overhead, highly efficient business model that allows them to scale with less administrative friction,” said Josh Minturn, vice president of franchise development at Authority Brands. “By combining an accessible entry point with strong systems and recurring revenue, we set our franchise owners up to build predictable, scalable revenue streams starting on day one.”
The opportunity is significant, and the numbers back it up. According to Lawn Squad’s 2026 Franchise Disclosure Document (FDD), the estimated initial investment required to begin operating a Lawn Squad franchise is $93,930 to $132,766, and in fiscal year 2025, franchisees reported average gross revenues of $199,901.
Breaking Down the Numbers
The more accessible initial investment lays the foundation for strong financial opportunity later on. Item 7 of the 2026 FDD outlines initial investment costs as follows:
Type of Expenditure
Minimum
Maximum
Franchise Fee
$45,000
$45,000
Initial Call Center & Dashboard Analytics Setup Fee
$7,600
$7,600
Vehicle, Outfitting & Wrap
$5,750
$18,075
Grand Opening Marketing
$8,000
$8,000
Additional Equipment
$380
$1,140
Inventory
$6,300
$6,300
Startup Supplies
$1,350
$1,350
Travel Expenses for Initial Training
$800
$4,000
Software
$800
$901
Computer & Technology Systems
$0
$2,000
Telephone Services
$450
$600
Internet Services
$300
$500
Rent/Lease of Real Estate
$0
$4,800
Leasehold Improvements
$0
$5,000
Utility Deposits
$0
$500
Insurance
$700
$4,000
Professional Fees & Licensing
$1,500
$3,000
Additional Funds (3 Months)
$15,000
$20,000
According to Item 5 of the FDD, a reduced franchise fee is also offered for women-, minority- or LGBTQ+-owned businesses.
Because Lawn Squad is a mobile business that does not require a complex, expensive buildout, franchise owners can launch quickly and affordably. Once launched, they benefit from the brand’s technology, support and recurring revenue model to secure strong returns on their investment.
While individual results are not guaranteed and vary depending on a range of factors, results across the franchise system illustrate the strength of the opportunity.
According to Item 19 of the 2026 FDD, the four franchisees (covering seven territories) in operation for the entirety of FY 2025 reported the following annual gross revenues:
Average
Median
High
Low
$199,901
$208,126
$223,707
$159,645
Key Operational Drivers
How Technology Boosts Franchise Revenue
Lawn Squad leverages a centralized sales system and a remote estimating tool. This way, incoming leads are handled and quotes are provided to prospective customers instantly, without anyone having to make a site visit. This drastically reduces administrative requirements and overhead costs, allowing franchise owners to reinvest their time and funds into business development efforts.
Lawn Squad also uses an integrated CRM and route optimization process to decrease fuel costs and drive time between stops. This not only reduces the real costs associated with the mobile model, but it also increases the daily productivity of each technician and improves gross profit margins.
Multiple Service Options and a Recurring Revenue Model Support Stability
Lawn Squad doesn’t just offer one type of service. From fertilization to weed control and pest prevention, a Lawn Squad franchisee can capture multiple streams of revenue from a single customer. In addition, because these services require steady upkeep, franchisees benefit from the stability and predictability of recurring revenue.
“We loved that the business was built around recurring revenue and strong customer relationships,” said Jessica Martinez, a Lawn Squad franchisee in San Antonio. “It’s something we can scale over time while keeping family at the center of everything we do. Lawn Squad has given us the opportunity to do something we love as a family. We’re working hard, learning together and building a future that our kids can be proud of.”
An Attractive ROI Positions Franchisees for Scale
Understanding how much you can make as a Lawn Squad franchisee is an important part of the decision-making process when considering an investment, but data on annual revenue is just part of the equation. For current Lawn Squad franchise owners, the financial model represents a strong opportunity for continued growth in a business that can be passed down and grown across multiple generations.
"Long-term, we intend for this to be a rewarding, multigenerational brand,” Martinez said. “After my son graduates from college, he’ll take on more responsibility. John and I can step back a little — maybe acquire additional businesses or continue growing. The opportunities are really endless, especially when you’re part of the Authority Brands network.”
How Much Can You Make as a Lawn Squad Franchise Owner?
From an accessible initial investment and centralized technology infrastructure to opportunities for steady recurring revenue, here is a look into Lawn Squad’s financial model and growth potential.
Lawn Squad is a lawn care and pest control franchise providing fertilization, weed control, aeration and pest management for residential and commercial properties. The brand provides industry expertise, advanced technology and a robust franchise support system to deliver great service at a local level while helping entrepreneurs build successful businesses.
“Our goal with Lawn Squad is to give entrepreneurs a low-overhead, highly efficient business model that allows them to scale with less administrative friction,” said Josh Minturn, vice president of franchise development at Authority Brands. “By combining an accessible entry point with strong systems and recurring revenue, we set our franchise owners up to build predictable, scalable revenue streams starting on day one.”
The opportunity is significant, and the numbers back it up. According to Lawn Squad’s 2026 Franchise Disclosure Document (FDD), the estimated initial investment required to begin operating a Lawn Squad franchise is $93,930 to $132,766, and in fiscal year 2025, franchisees reported average gross revenues of $199,901.
Breaking Down the Numbers
The more accessible initial investment lays the foundation for strong financial opportunity later on. Item 7 of the 2026 FDD outlines initial investment costs as follows:
Type of Expenditure
Minimum
Maximum
Franchise Fee
$45,000
$45,000
Initial Call Center & Dashboard Analytics Setup Fee
$7,600
$7,600
Vehicle, Outfitting & Wrap
$5,750
$18,075
Grand Opening Marketing
$8,000
$8,000
Additional Equipment
$380
$1,140
Inventory
$6,300
$6,300
Startup Supplies
$1,350
$1,350
Travel Expenses for Initial Training
$800
$4,000
Software
$800
$901
Computer & Technology Systems
$0
$2,000
Telephone Services
$450
$600
Internet Services
$300
$500
Rent/Lease of Real Estate
$0
$4,800
Leasehold Improvements
$0
$5,000
Utility Deposits
$0
$500
Insurance
$700
$4,000
Professional Fees & Licensing
$1,500
$3,000
Additional Funds (3 Months)
$15,000
$20,000
According to Item 5 of the FDD, a reduced franchise fee is also offered for women-, minority- or LGBTQ+-owned businesses.
Because Lawn Squad is a mobile business that does not require a complex, expensive buildout, franchise owners can launch quickly and affordably. Once launched, they benefit from the brand’s technology, support and recurring revenue model to secure strong returns on their investment.
While individual results are not guaranteed and vary depending on a range of factors, results across the franchise system illustrate the strength of the opportunity.
According to Item 19 of the 2026 FDD, the four franchisees (covering seven territories) in operation for the entirety of FY 2025 reported the following annual gross revenues:
Average
Median
High
Low
$199,901
$208,126
$223,707
$159,645
Key Operational Drivers
How Technology Boosts Franchise Revenue
Lawn Squad leverages a centralized sales system and a remote estimating tool. This way, incoming leads are handled and quotes are provided to prospective customers instantly, without anyone having to make a site visit. This drastically reduces administrative requirements and overhead costs, allowing franchise owners to reinvest their time and funds into business development efforts.
Lawn Squad also uses an integrated CRM and route optimization process to decrease fuel costs and drive time between stops. This not only reduces the real costs associated with the mobile model, but it also increases the daily productivity of each technician and improves gross profit margins.
Multiple Service Options and a Recurring Revenue Model Support Stability
Lawn Squad doesn’t just offer one type of service. From fertilization to weed control and pest prevention, a Lawn Squad franchisee can capture multiple streams of revenue from a single customer. In addition, because these services require steady upkeep, franchisees benefit from the stability and predictability of recurring revenue.
“We loved that the business was built around recurring revenue and strong customer relationships,” said Jessica Martinez, a Lawn Squad franchisee in San Antonio. “It’s something we can scale over time while keeping family at the center of everything we do. Lawn Squad has given us the opportunity to do something we love as a family. We’re working hard, learning together and building a future that our kids can be proud of.”
An Attractive ROI Positions Franchisees for Scale
Understanding how much you can make as a Lawn Squad franchisee is an important part of the decision-making process when considering an investment, but data on annual revenue is just part of the equation. For current Lawn Squad franchise owners, the financial model represents a strong opportunity for continued growth in a business that can be passed down and grown across multiple generations.
"Long-term, we intend for this to be a rewarding, multigenerational brand,” Martinez said. “After my son graduates from college, he’ll take on more responsibility. John and I can step back a little — maybe acquire additional businesses or continue growing. The opportunities are really endless, especially when you’re part of the Authority Brands network.”