Lawn Squad

COLUMBIA, Md.&nbsp;—&nbsp;<a href="https://lawnsquadfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lawn-squad-five-territory-expansion-robertson-2731817" target="_blank" rel="nofollow">Lawn Squad</a>, a premium lawn care franchise within the&nbsp;<a href="https://www.authoritybrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lawn-squad-five-territory-expansion-robertson-2731817" target="_blank" rel="nofollow">Authority Brands&nbsp;</a>family, has signed existing&nbsp;<a href="https://mosquitosquadfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lawn-squad-five-territory-expansion-robertson-2731817" target="_blank" rel="nofollow">Mosquito Squad Plus</a> franchisees Bailey and&nbsp;<a href="https://www.linkedin.com/in/brandon-robertson-301385262?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lawn-squad-five-territory-expansion-robertson-2731817" target="_blank" rel="nofollow">Brandon Robertson</a> to a five-territory&nbsp;<a href="https://1851franchise.com/lawn-squad">Lawn Squad</a> expansion in Birmingham, AL; Huntsville, AL; Dayton, OH; Chattanooga, TN; and Knoxville, TN.The brothers originally entered franchising after careers spanning military service, operations leadership and logistics. Bailey served three years in the U.S. Army before working as an area manager at Amazon, while Brandon spent six years in the U.S. Marines and most recently served in the Army National Guard. Together, they also built a trucking business before moving into franchising.“We were looking to diversify our portfolio and landed on pest control and mosquito control,” Bailey said. “When we evaluated multiple brands,&nbsp;<a href="https://1851franchise.com/mosquito-squad/info">Mosquito Squad Plus</a> stood out because of its Franchise Disclosure Document strength, higher average revenue per territory and long-term track record.”Since launching their Mosquito Squad Plus business, the brothers have grown to seven territories across Alabama, Tennessee, Ohio and Northern Kentucky,&nbsp;and built a leadership team that includes a dedicated operations manager and a vice president of sales with more than 25 years of lawn care and sales experience. Expanding their current business with Lawn Squad was a strategic next step.“They are very complementary businesses,” Bailey said. “Over the last couple of years, we have noticed more and more customers liking the idea of bundling lawn care and pest control services. And so we wanted to bring that to the market where we can offer them both.”The Robertsons mirrored their Lawn Squad territories with their existing Mosquito Squad Plus footprint, committing to five territories at once. Bailey cited confidence in Lawn Squad’s internal sales and customer service infrastructure, along with the brand’s onboarding and launch support, as key drivers behind the decision.“Cost per lead keeps increasing across the industry,” Bailey said. “By offering multiple services, the lifetime value of each customer increases significantly.”The brothers expect Lawn Squad to scale quickly due to their existing customer base, a new door-to-door sales program launching in Cincinnati and growing traction in commercial accounts.&nbsp;“The Lawn Squad team has been great to work with,” Bailey said. “They have really good processes.” He said support from Lawn Squad and Authority Brands has helped as they launch and scale new territories.With the foundation in place and multiple growth channels already in motion, the brothers say they are well positioned to continue expanding across both brands.ABOUT LAWN SQUAD:Lawn Squad franchising, developed from the Weed Pro brand name and system, is part of Authority Brands’ home service portfolio. Originally founded in 2001 by Rob Palmer in Ohio as Weed Pro, Lawn Squad provides expert services including fertilization, weed control, aeration, seeding and pest management, all supported by a strong recurring-revenue model. With comprehensive training, operational support and a focus on delivering high-quality, science-based lawn treatments, Lawn Squad empowers franchise owners to enhance local landscapes while growing scalable, community-focused businesses. For more information, visit&nbsp;<a href="https://lawnsquadfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lawn-squad-five-territory-expansion-robertson-2731817" target="_blank" rel="nofollow">https://lawnsquadfranchise.com/</a>.&nbsp;ABOUT MOSQUITO SQUAD® PLUS:Mosquito Squad® Plus' mission is to be the premier outdoor pest control company in the industry by providing state-of-the-art products and services through its best-in-class technicians and sales teams while bringing awareness to the importance of pest management to help control diseases transmitted by pests. For more information, visit www.mosquitosquad.com and www.authoritybrands.com.

lawn squad expansion with bailey robertson and brandon robertson in Alabama, Tennessee, and Ohio

Lawn Squad Signs Five-Territory Expansion with Mosquito Squad Plus Franchisee

1851 Franchise

Brothers Bailey and Brandon Robertson will open five Lawn Squad territories, extending their growth journey within the Authority Brands family.

This brand page has been paid for by LAWN SQUAD. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Lawn Squad Signs 5-Territory Expansion With Existing Mosquito Squad Plus Franchisee

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Lawn Squad Soars in 2025 With 111% Growth, 19 New Deals, Eyes Further 2026 Expansion

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Navy Veteran Finds His “Second Act” in Service With Lawn Squad in South Jersey

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COLUMBIA, Md.&nbsp;—&nbsp;<a href="https://lawnsquadfranchise.com/">Lawn Squad</a>, the leading lawn care franchise, capped off a milestone 2025 with remarkable growth and strategic market expansion, positioning the brand for an equally ambitious 2026.&nbsp;In 2025,&nbsp;<a href="https://1851franchise.com/lawn-squad/info">Lawn Squad</a> signed 19 new deals, representing incredible year-over-year growth of 111%. The&nbsp;<a href="https://www.authoritybrands.com/">Authority Brands</a> lawn care franchise awarded 20 new territories, expanding its national footprint in high-demand regions like Glenview, Illinois; North San Antonio and Prosper, Texas; St. Augustine, Florida; South Miami, Florida; Central Indiana; Birmingham and Huntsville, Alabama; Dayton, Ohio; Chattanooga and Knoxville, Tennessee; Lexington, Kentucky; and Richmond West End, Virginia.&nbsp;“2025 was a transformative year for us,” said Lawn Squad founder and brand president&nbsp;<a href="https://www.linkedin.com/in/robpalmerwp/">Robert Palmer</a>. “We’ve achieved tremendous growth. That’s a testament to the dedication of our franchise partners. It also reflects demand for a franchise model delivering both quality and opportunity.”The brand’s achievements in 2025 have garnered significant recognition. Lawn Squad was named a&nbsp;<a href="https://franchisedictionarymagazine.com/2025-game-changers/">2025 Game Changer</a> by Franchise Dictionary Magazine and was also listed among <a href="https://1851franchise.com/lawn-squad-fastest-growing-emerging-franchise-2026-2731238">the 2026 Fastest Growing Emerging Franchises</a> by 1851 Franchise.Looking ahead, Lawn Squad plans to build on this momentum, identifying its top 10 available markets for expansion: Atlanta, Georgia; Austin, Houston and Dallas, Texas; Charlotte and Raleigh, North Carolina; Nashville, Tennessee; Orlando, Florida; Northern Virginia and Colorado’s Denver-Boulder area.“Our vision for 2026 is clear: expand into new markets with strong franchise partners, elevate operational excellence and continue to redefine what it means to grow a successful lawn care business,” Palmer said. “We’re just getting started.”The Lawn Squad approach combines seasoned business systems, strong local marketing and a focus on empowering franchise owners looking to scale.&nbsp;“We’re committed to supporting our franchisees every step of the way,” Palmer said. “Because their success drives our growth. Together, we’re shaping the future of residential and commercial lawn care.”With its robust growth strategy, expansion of its national footprint and recognition as an emerging franchise leader, Lawn Squad enters 2026 positioned for continued success and sustained momentum in the lawn care industry.For more information about Lawn Squad franchise opportunities, visit&nbsp;<a href="https://lawnsquadfranchise.com/">https://lawnsquadfranchise.com/</a>.ABOUT LAWN SQUADLawn Squad franchising, developed from the Weed Pro brand name and system, is part of Authority Brand’s home service portfolio. Originally founded in 2001 by Rob Palmer in Ohio as Weed Pro, Lawn Squad provides expert services including fertilization, weed control, aeration, seeding, and pest management, all supported by a strong recurring revenue model. With comprehensive training, operational support, and a focus on delivering high-quality, science-based lawn treatments, Lawn Squad empowers franchise owners to enhance local landscapes while growing scalable, community-focused businesses. For more information, visit https://lawnsquadfranchise.com/ABOUT AUTHORITY BRANDS:&nbsp;Headquartered in Columbia, Maryland, Authority Brands' companies include 14 leading home service franchise brands: America's Swimming Pool Co. Company, Benjamin Franklin Plumbing, The Cleaning Authority, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Lawn Squad, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating &amp; Air Conditioning, Screenmobile and Woofie's. Together, these brands provide home services through more than 2,700 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology and operational support. See&nbsp;<a href="http://authoritybrands.com">authoritybrands.com</a> for more information.

The Authority Brands lawn care franchise awarded 20 territories in 2025 and Brand President Robert Palmer says Texas, Colorado and the Southeast remain targets for 2026 growth.

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Lawn Squad Signs 5-Territory Expansion With Existing Mosquito Squad Plus Franchisee

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