Since launching its first franchise in 1967 on the East Coast, Lawn Doctor has positioned itself as an innovator in the lawn care services industry. The brand has experienced tremendous growth since it first opened its doors – currently, there are over 630 locations open across the country, and the brand is continuing to actively look for new communities to call home. One of the regions in which the brand is looking to expand is the West Coast. Following a year of increased unit-level sales and significant franchise expansion across the board, the brand is leveraging the success of three existing locations on the West Coast to drive even more business ownership opportunities in 2022.

“Lawn Doctor was born on the East Coast in New Jersey, and the brand is well-established in that part of the country,” said Eric Martin, Vice President of Franchise Development for Lawn Doctor’s parent company, Happinest. “After bringing additional experts onto the field team to handle the brand’s growth, we’ve been able to open doors in new regions of the country and expand our reach further West.”

Currently, Washington has three Lawn Doctor locations, and the brand is looking to build on that momentum. This growth initiative comes as Happinest signed over 100 total franchise units across all of its concepts, including Mosquito Hunters and ecomaids, in 2021.

Why One Franchisee Traded a Career In Tech For Lawn Doctor

Shane Underhill, a Lawn Doctor franchisee based out of Everett, Washington, spent more than 15 years in the tech industry before he decided he was ready for a change. Now, he’s ready to take the streamlined business model the brand offers and build his growing customer base.

One of the ways that Underhill is able to achieve this success as a franchisee is by tapping into the network of nearby Lawn Doctor owners on the West Coast. He said, “It’s great to be able to coordinate with other franchisees when we run into a new situation with a customer’s lawn. We can learn from one another and share best practices.”

Not only is Underhill focused on increasing his revenue in 2022, but he also wants to remain focused on building relationships with those who sign on as new Lawn Doctor franchisees in the area so he can build the brand’s network on the West Coast.

How a Couple is Leveraging Lawn Doctor’s Strong Support To Grow Their Business

One franchise group that Underhill turns to for support is husband-and-wife duo Mike and Heather Conforto. The Confortos are located in the Bothell-Redmond-Woodinville region of Washington and opened their business in March 2021. Together, they’re looking to build a business they are proud to represent and would use themselves.

The Confortos realized that building that successful business was going to take support as they navigated franchise ownership for the first time. They were able to find that support not only in the brand’s corporate leadership team, but also in the other franchise owners who trained alongside them.

“All of the business-related questions that we had were discussed on calls with other franchisees in the area,” said Heather. “We have a great group that we started with and have been able to share amongst ourselves on what and what not to do.”

How Two Brothers Plan to Grow The Lawn Doctor Brand in Northern California

Brothers David and Pete Larson are two other franchisees who know that there is plenty of opportunity for the Lawn Doctor brand on the West Coast, and they’re ready to grow and support other franchisees along the way. The duo started their Lawn Doctor franchise before the height of the COVID-19 pandemic, and in the time since, have worked to establish the brand as a household name in Northern California.

The Larson brothers find the support from Lawn Doctor to be beneficial in nearly every aspect of their business. “Whether it’s marketing or product knowledge, Lawn Doctor’s corporate team helps us with what we need to ensure we’re up and running,” said David.

Although the Larsons are geographically far from the Confortos and Underhill, they are helping to spread brand awareness along the West Coast. The Larsons are also in a region of Northern California that has as many as 1 million homes in their territory, making growth an opportunity for the brothers as well as other franchisees who want to bring the brand to the region.

As more franchisees like Underhill, the Confortos and the Larsons sign on to become a part of the Lawn Doctor team, the brand is confident it will experience success on the West Coast.

“States like Washington, California, Oregon, Utah, Nevada and Arizona are prime opportunities for growth and where we feel like we can broaden our reach,” said Martin. “Franchisees who sign on with the brand in this part of the country have a unique opportunity to grow alongside Lawn Doctor in the region, helping us to make the brand a household name. We couldn't be more excited to see our brand expanding and doing as well as it is nationwide.”

The startup costs for a Lawn Doctor franchise range from $102,015 to $127,065. The franchise fee ranges between $88,950 and $102,000. To learn more about franchising with Lawn Doctor, visit https://lawndoctorfranchise.com/.