For Eli Cohen, Layne’s Chicken Fingers represents more than just a restaurant — it’s the foundation for his next great venture and an extension of C5’s mission to build enduring, high-performing businesses through disciplined growth, great leadership and strong local teams. 

Drawn by Layne’s leadership, simplicity and scalability, Cohen and his team plan to develop 40 locations over the next decade across West Texas, San Antonio and the Coastal Bend — bringing the Soon to be Famous™ concept to new communities throughout the region.

1851 Franchise spoke with Cohen to learn more about his background, his path to Layne’s and his vision for C5 Restaurants.

1851 Franchise: Frame your personal story for us. What do you want us to know?

Eli Cohen: Getting into QSR franchising is really my second act — and it’s been an exciting evolution. I built my first career in commercial real estate, co-founding a firm that acquired and operated more than $600 million in multifamily properties across the country. As the market matured and returns compressed, I started looking for my next challenge — something that combined entrepreneurship, operations and real estate.

That search led to the restaurant industry and the formation of C5 Restaurants, our operating platform. I targeted the acquisition of the top-performing Fazoli’s franchise group in West Texas specifically because of the exceptional team in place — experienced operators with the capability and desire to grow well beyond those six locations.

What drew me to QSR is that it still scratches the same itch I’ve always loved — every new restaurant is also a real estate deal. Developing 40 Layne’s locations over the next decade means 40 great projects to bring to life, and that part of the process is a lot of fun for me. Layne’s Chicken Fingers became the natural next step: a Texas-born brand with strong leadership, simple operations, and a culture that fits perfectly with how we build teams.

1851 Franchise: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?

Cohen: Early on, I viewed franchising primarily as a real estate and investment vehicle — a way to own great locations and benefit from proven systems. But after stepping into the business, I’ve come to appreciate how powerful the model can be when it’s built around the right people.

At C5 Restaurants, we see franchising as a platform to scale exceptional operators — not just a brand replication exercise. When a franchisor has a strong culture and a clear playbook, it allows local teams like ours to focus on execution, leadership and community impact. That combination of structure and autonomy is what makes the model work.

1851 Franchise: What made you pick this brand? What excites you most about this company?

Cohen: I met with a lot of different brands, but Layne’s stood out immediately. There’s tremendous momentum in the chicken category, and I wanted a concept that could grow meaningfully across our Texas markets — West Texas, San Antonio and the Coastal Bend. But beyond the product and market opportunity, it really came down to the people.

The Layne’s leadership team felt like true partners from day one. They’re smart, grounded and focused on sustainable growth. I also love the simplicity of the menu — it’s delicious, operationally clean and designed to scale. The economics work, the prototype is efficient, and the team has a disciplined approach to site selection and development.

One thing that really impressed me was their willingness to say no. I brought them a ground-up site that looked great on paper — high visibility, strong traffic counts — but they turned it down because it wasn’t the right trade area. That level of discipline and long-term thinking is rare, and it reinforced that we were partnering with the right brand.

For us at C5, Layne’s is more than a brand — it’s a platform to build great teams and great communities across South and West Texas.

1851 Franchise: What do you hope to achieve with your business? What are your plans for growth?

Cohen: Our goal with C5 is to build a platform with real scale. We’re developing 40 Layne’s Chicken Fingers locations over the next decade, starting in West Texas and expanding through San Antonio, Corpus Christi and surrounding markets. Each region has strong demographics, steady growth and plenty of room for a Texas-born brand like Layne’s to thrive.

We’re building a business designed for longevity — not just rapid unit growth. That means investing early in leadership, systems and infrastructure that can support dozens of restaurants efficiently. We already have a seasoned team in place with decades of experience operating high-volume restaurants, and that allows us to grow aggressively while maintaining quality and consistency.

The long-term vision is to make C5 one of the leading multi-unit operators in Texas — a company known for building great teams and running great brands at scale.

1851 Franchise: Is there anything else about your story you want us to know?

Cohen: The most important part of what we’re building is the people behind it. We have an incredibly experienced team in Texas — operators who’ve been together for decades and know how to run great restaurants. They’re the reason we can grow with confidence.

When I bought the Fazoli’s business, I wasn’t just acquiring restaurants — I was partnering with a team that had the talent and drive to build something much larger. That same group is now helping lead our Layne’s development under C5 Restaurants, and we’re continuing to add new talent as we expand. At the end of the day, great brands are built by great people, and we’re fortunate to have both.

1851 Franchise: What advice do you have for other people thinking about becoming franchise owners?

Cohen: Talk to as many franchisees as you can. You learn a lot from hearing directly from the people already running the business day to day — what’s working, what’s challenging and how the franchisor supports them. When I was evaluating different brands, that part of the process told me almost everything I needed to know.

Every single Layne’s franchisee I spoke with not only called me back but was genuinely enthusiastic about the brand and the leadership team. That kind of culture doesn’t happen by accident. It’s a good reminder that you’re not just buying a franchise — you’re joining a system. Make sure it’s one where people are happy to be part of it.

ABOUT LAYNE'S CHICKEN FINGERS

Founded in 1994 in College Station, the original location became a Texas A&M legend known for its small-town charm, friendly service, iconic chicken fingers and secret sauce. While opening corporate locations across the Dallas-Fort Worth area, the leadership team focused on fine tuning its operations and starting to franchise.  

Franchise opportunities range from $451,500 to $1,050,000 with different buildout options available. Learn more about franchising here.