Layne's Chicken Fingers

<a href="https://www.layneschickenfingers.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=forbes-laynes-chicken-fingers-is-expanding-beyond-texas-2722800" target="_blank" rel="nofollow">Layne’s Chicken Fingers</a>, the Soon to be Famous™ fast food chicken concept, is crossing the Texas state line for the first time. The franchise will open a new location in Morgantown, West Virginia, this summer and is on target to open new locations in Madison, Wisconsin, and in Northern Virginia by the end of the year.&nbsp;In 1994, Mike Layne introduced&nbsp;<a href="https://1851franchise.com/layneschickenfingers/info">Layne's Chicken Fingers</a> to the College Station, Texas, community, near Texas A&amp;M. Over time, the brand expanded its reach into Houston and the Dallas-Fort Worth region. Until now, the business remained exclusive to Texas, with a total of 10 stores in the state, including four owned directly by the company and six operated by franchisees.<a href="https://www.linkedin.com/in/samir-wattar-0a4187a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=forbes-laynes-chicken-fingers-is-expanding-beyond-texas-2722800" target="_blank" rel="nofollow">Samir Wattar</a>, the COO of Layne’s, says that part of the company’s growth can be attributed to becoming “a franchisable brand.” In 2021, it spent most the year nailing down, “who we are, what we stand for, established a supply chain system and developed a training program. We feel right now we are ready to take it everywhere.”Sales also saw a boost in January 2022 when the franchise introduced spicy chicken tenders, which now account for over 20% of its sales. Wattar noted that studies show that Gen Z and millennials prefer more flavorful items, so the new addition makes it more attractive to a younger generation.&nbsp;Wattar described it as, “more of a suburban brand, appealing to middle to higher incomes, attracting families and doing well near colleges, such as near the University of North Texas in Dallas and University of West Virginia, when it opens in Morgantown.”And when asked what differentiates Layne’s chicken fingers from other brands in the saturated market, Wattar replied, “We only use tenders, not strips. Our tenders are breaded and fried, and the seasoning makes the difference.”&nbsp;Looking ahead, Watter expects that Layne’s will have 30 retail stores in a number of states two years from now. He says the keys to its future success are: staying true to who the brand is, maintaining the quality of its food, not trying to “be everything to everybody” and choosing the right franchisees.Read the full story on Forbes&nbsp;<a href="https://www.forbes.com/sites/garystern/2023/06/12/laynes-chicken-fingers-extending-its-boundaries-beyond-texas/?sh=402975b1b273&utm_source=1851franchise.com&utm_medium=article&utm_campaign=forbes-laynes-chicken-fingers-is-expanding-beyond-texas-2722800" target="_blank" rel="nofollow">here</a>.&nbsp;Franchise opportunities range from $656,000 - $1,280,500 with different buildout options available.&nbsp;<a href="https://www.layneschickenfingers.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=forbes-laynes-chicken-fingers-is-expanding-beyond-texas-2722800" target="_blank" rel="nofollow">Learn more about franchising here.</a>

Forbes: Layne’s Chicken Fingers Is Expanding Beyond Texas

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Starting with new locations in Morgantown, West Virginia, and Madison, Wisconsin, the fast food chicken concept is growing beyond its home state. 

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Layne’s Chicken Fingers Celebrates Inaugural Franchisee Conference

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FOX Business: Layne’s Chicken Fingers CEO Expresses Optimism for Small Business Growth

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Layne’s Chicken Fingers To Open Three New Restaurants in February

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Layne’s Chicken Fingers Announces New San Marcos, Texas Location Opening in February

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Former Landscaping Entrepreneur Finds New Passion in Growing With Layne's Chicken Fingers Franchise

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Layne’s Chicken Fingers to Expand in Mid-Atlantic, Bringing Its Soon to Be FamousTM Flavor to New Markets

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Layne’s Chicken Fingers Quadruples Growth in Q1, Targets 45-Unit Mark for 2025

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How Layne’s Built a Restaurant Model That Only Has 125 Items — Including Toilet Paper

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Forbes: Layne’s Chicken Fingers Is Expanding Beyond Texas

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