The Layne’s business model presents a unique opportunity for owners and guests alike.
In the rapidly growing fast food chicken market, very few restaurants provide the level of quality and service that Layne’s does. Guests are far more likely to return to Layne’s, even when there are multiple chicken options available in the area. That’s how the brand has grown its raving fan base and why Layne’s owners everywhere continue to enjoy reliable repeat business.
However, the small-town feel that Layne’s offers doesn’t detract from the strength of the model and powerful leadership team.
Franchisees who join the system will benefit from decades of combined experience in the leadership team, a proven business model and a modern flexibility that keeps Layne’s current without sacrificing what makes the model special.
Layne’s has worked diligently to create a flexible real estate model, embracing drive-thru-only, in-line, endcap and stand-alone locations. Further, Chief Operating Officer Samir Wattar has leveraged years of operational experience to create a smooth, efficient operating model that helps owners thrive.
“We knew we needed to create systems that would allow us to take the brand to franchisees,” said Wattar. “The voice of the brand, systems, supply chain and the way that we market were all finalized a few years ago, and more recently, we began to look at product offerings that would differentiate us and take us to the next level. Now, franchisees have a polished outline to follow that helps them create the same success the very first Layne’s locations saw.”