Soon to be FamousTM chicken finger franchise Layne’s Chicken Fingers has set its sights on the Mountain States as its next major expansion frontier. Building on the strong foundation it’s established in Utah, the brand is now targeting strategic growth in Colorado, Wyoming and Montana.
“The Mountain States represent an incredible opportunity for us,” said Layne’s CEO Garrett Reed. “It’s a very strong fast food market, but surprisingly underserved from a chicken finger perspective. Now that we’ve established ourselves in Utah and proven our supply chain capabilities in the region, we’re perfectly positioned to bring our chicken to these markets.”
The Mountain States present a unique combination of strong restaurant performance and limited competition in the chicken finger space. Colorado, in particular, has caught the attention of Layne’s leadership team as a market with strong potential.
“Colorado is unbelievable from a restaurant perspective,” said Chief Operating Officer Samir Wattar. “And it’s incredibly undeserved when we think about chicken. There are a few Cane’s locations and some Chick-fil-A restaurants, but for a market that size, it isn’t nearly enough. The size and demographic strength make the region ripe for our expansion.”
Layne’s confidence in the Mountain States is driven by both its recent success in Utah and its wider-reaching success in key markets nationwide. The brand’s strategic approach has consistently shown that product quality and strong execution translate to success — regardless of geography.
“From my previous experience with other concepts, I’ve seen that they all perform well in Colorado,” Wattar said. “The key is simple. If you do your job as a restaurant, if you execute properly, these markets respond incredibly well. We expect we’ll absolutely crush it in Wyoming and Montana as well. These mountain communities have strong restaurant cultures that appreciate quality, and we know we can deliver on that.”
Another key factor in Layne’s positioning for success is its supply chain infrastructure. With a Utah restaurant up and running, Layne’s has solved the “supply chain puzzle” for the Mountain States. Having laid the groundwork, the franchise is prepared to support additional franchisees who expand to more markets in the region.
As is the case with all of Layne’s expansion efforts, the team is prioritizing identifying a true franchise partner rather than awarding franchises to reach a target unit count. Protecting both the brand and the franchisee is at the heart of all of the brand’s strategic decisions, and taking this step carefully will maintain Layne’s integrity as it expands.
“We’re looking for partners who understand these markets and share our commitment to excellence,” Reed said. “The Mountain States have unique characteristics, and we know we’ll see the healthiest growth alongside entrepreneurs who can connect with these communities effectively.”
As Layne’s prepares for this next phase of growth, the combination of market opportunity and brand strength positions it for significant success in the region, marking another step toward planting roots across the country.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/layneschickenfingers.
Layne's Chicken Fingers
SPONSORED
After establishing a strong foothold in Utah, the Soon to be Famous™ chicken franchise is targeting Colorado, Wyoming and Montana as prime markets for its next growth phase.
Soon to be FamousTM chicken finger franchise Layne’s Chicken Fingers has set its sights on the Mountain States as its next major expansion frontier. Building on the strong foundation it’s established in Utah, the brand is now targeting strategic growth in Colorado, Wyoming and Montana.
“The Mountain States represent an incredible opportunity for us,” said Layne’s CEO Garrett Reed. “It’s a very strong fast food market, but surprisingly underserved from a chicken finger perspective. Now that we’ve established ourselves in Utah and proven our supply chain capabilities in the region, we’re perfectly positioned to bring our chicken to these markets.”
The Mountain States present a unique combination of strong restaurant performance and limited competition in the chicken finger space. Colorado, in particular, has caught the attention of Layne’s leadership team as a market with strong potential.
“Colorado is unbelievable from a restaurant perspective,” said Chief Operating Officer Samir Wattar. “And it’s incredibly undeserved when we think about chicken. There are a few Cane’s locations and some Chick-fil-A restaurants, but for a market that size, it isn’t nearly enough. The size and demographic strength make the region ripe for our expansion.”
Layne’s confidence in the Mountain States is driven by both its recent success in Utah and its wider-reaching success in key markets nationwide. The brand’s strategic approach has consistently shown that product quality and strong execution translate to success — regardless of geography.
“From my previous experience with other concepts, I’ve seen that they all perform well in Colorado,” Wattar said. “The key is simple. If you do your job as a restaurant, if you execute properly, these markets respond incredibly well. We expect we’ll absolutely crush it in Wyoming and Montana as well. These mountain communities have strong restaurant cultures that appreciate quality, and we know we can deliver on that.”
Another key factor in Layne’s positioning for success is its supply chain infrastructure. With a Utah restaurant up and running, Layne’s has solved the “supply chain puzzle” for the Mountain States. Having laid the groundwork, the franchise is prepared to support additional franchisees who expand to more markets in the region.
As is the case with all of Layne’s expansion efforts, the team is prioritizing identifying a true franchise partner rather than awarding franchises to reach a target unit count. Protecting both the brand and the franchisee is at the heart of all of the brand’s strategic decisions, and taking this step carefully will maintain Layne’s integrity as it expands.
“We’re looking for partners who understand these markets and share our commitment to excellence,” Reed said. “The Mountain States have unique characteristics, and we know we’ll see the healthiest growth alongside entrepreneurs who can connect with these communities effectively.”
As Layne’s prepares for this next phase of growth, the combination of market opportunity and brand strength positions it for significant success in the region, marking another step toward planting roots across the country.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/layneschickenfingers.
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