Layne’s Chicken Fingers, the Soon to be FamousTM chicken finger franchise rapidly expanding nationwide, has built an incredible system and infrastructure that empowers it to continue along this growth trajectory while maintaining the quality and efficiency both franchisees and guests love it for.
There are many layers to what makes the brand work, but having a highly qualified development team to support franchisees through the construction process sets the stage for a successful opening and long-term support. And with direct connections to Main & Main Capital, a Texas-based real estate development group that has worked extensively in the quick-service restaurant space, franchisees have access to a powerful team of experts to guide them through the process.
Eric Reed, who has worked in the real estate space with multiple major brands, including Dutch Bros, Starbucks, Taco Bell and Dunkin’, officially joined Layne’s as chief development officer in early 2024. Having known and loved Layne’s for decades, Reed says his ultimate goal is to support the brand’s growth to the point that “all we have to do is put an Astro Chicken on the sign in front of the restaurant and people know who we are.”
With careful market analysis and real estate strategy, Reed supports the development team and franchisees in continuing to grow nationwide, weighing in on specific site selections and development milestones to help franchisees open as many successful restaurants as possible, as quickly as possible.
“Even though I’ve been involved with highly successful companies in my past roles and have a strong passion for development in general, doing this work with Layne’s is just better,” Reed said. “This isn’t just development. It’s development for a brand that my brother and I have built together — a brand that’s building a legacy for our own kids and the families of our franchisees. It’s a compelling mission.”
Kordell Snyder joined Layne’s in late 2024 — a crucial addition to the team as the brand prepared for another remarkable year of growth. As director of real estate, he serves as a coordinator between franchisees, their brokers and the Layne’s team, and he offers additional insights and market analysis to ensure franchisees end up in prime locations, not just “just fine” sites.
As he tours prospective markets and works with franchisees, Snyder is also developing additional resources to support awareness of and demand for Layne’s in the real estate space.
“Real estate for QSR concepts is a pretty small world. People talk, and when we make splashes with openings as big as we have recently, people get interested,” he said. “I was recently at the biggest real estate conference in the world, and there were people who I had never spoken to before — people from California, Wyoming and Arizona who have never been exposed to Layne’s in their markets — coming up to me and asking when we’d be coming to their states. The name is getting out, and brokers are excited about the prospect of working with a growing brand, especially when we offer a superior product.”
Having these conversations proactively allows Snyder to share Layne’s differentiators with people who may be real estate partners later on, building interest and setting the stage for Layne’s franchisees to select and secure their prime real estate.
Justin Olivieri joined Layne’s in summer of 2021 and works alongside Reed and Snyder to support franchisees in finding a good site and executing the plan necessary to turn that site into a thriving Layne’s restaurant. From adjusting architectural drawings to fit the quirks of a specific piece of land to offering insights on a general contractor’s bid, Olivieri uses his knowledge of the industry to ensure franchisees have the information they need to make educated decisions throughout the development process.
“Once a site is selected, I’ll start working with a franchisee to do a site plan, make sure we fit and tailor the building to the city or municipality to both meet code requirements and ensure it really does feel like a local store,” Olivieri said. “Then, I’ll help get architects, engineers and general contractors signed on. I review those bids from start to finish on construction. Often, these types of services are something franchisees have to outsource and pay for. At Layne’s, we have them in-house and for free. Having someone helping out throughout the entire process is crucial.”
Real estate and construction are just two parts of the entire development process, but they are crucial. Making the right site selection, creating an appropriate design and partnering with the right construction team can greatly impact the long-term success of the restaurant.
Drawing on their previous experiences with Layne’s and beyond, this team can provide valuable insights to guide franchisees through the process with real industry expertise. While the final decisions remain in each franchisee’s hands, access to Reed, Snyder and Olivieri’s knowledge and insights throughout the process creates more informed, confident franchisees and leads to more successful restaurants.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/layneschickenfingers.
Layne's Chicken Fingers
SPONSORED
Eric Reed, Justin Olivieri and Kordell Snyder bring a combined 40-plus years of experience, supporting franchisees with the best real estate, construction and development plans in the business.
Layne’s Chicken Fingers, the Soon to be FamousTM chicken finger franchise rapidly expanding nationwide, has built an incredible system and infrastructure that empowers it to continue along this growth trajectory while maintaining the quality and efficiency both franchisees and guests love it for.
There are many layers to what makes the brand work, but having a highly qualified development team to support franchisees through the construction process sets the stage for a successful opening and long-term support. And with direct connections to Main & Main Capital, a Texas-based real estate development group that has worked extensively in the quick-service restaurant space, franchisees have access to a powerful team of experts to guide them through the process.
Eric Reed, who has worked in the real estate space with multiple major brands, including Dutch Bros, Starbucks, Taco Bell and Dunkin’, officially joined Layne’s as chief development officer in early 2024. Having known and loved Layne’s for decades, Reed says his ultimate goal is to support the brand’s growth to the point that “all we have to do is put an Astro Chicken on the sign in front of the restaurant and people know who we are.”
With careful market analysis and real estate strategy, Reed supports the development team and franchisees in continuing to grow nationwide, weighing in on specific site selections and development milestones to help franchisees open as many successful restaurants as possible, as quickly as possible.
“Even though I’ve been involved with highly successful companies in my past roles and have a strong passion for development in general, doing this work with Layne’s is just better,” Reed said. “This isn’t just development. It’s development for a brand that my brother and I have built together — a brand that’s building a legacy for our own kids and the families of our franchisees. It’s a compelling mission.”
Kordell Snyder joined Layne’s in late 2024 — a crucial addition to the team as the brand prepared for another remarkable year of growth. As director of real estate, he serves as a coordinator between franchisees, their brokers and the Layne’s team, and he offers additional insights and market analysis to ensure franchisees end up in prime locations, not just “just fine” sites.
As he tours prospective markets and works with franchisees, Snyder is also developing additional resources to support awareness of and demand for Layne’s in the real estate space.
“Real estate for QSR concepts is a pretty small world. People talk, and when we make splashes with openings as big as we have recently, people get interested,” he said. “I was recently at the biggest real estate conference in the world, and there were people who I had never spoken to before — people from California, Wyoming and Arizona who have never been exposed to Layne’s in their markets — coming up to me and asking when we’d be coming to their states. The name is getting out, and brokers are excited about the prospect of working with a growing brand, especially when we offer a superior product.”
Having these conversations proactively allows Snyder to share Layne’s differentiators with people who may be real estate partners later on, building interest and setting the stage for Layne’s franchisees to select and secure their prime real estate.
Justin Olivieri joined Layne’s in summer of 2021 and works alongside Reed and Snyder to support franchisees in finding a good site and executing the plan necessary to turn that site into a thriving Layne’s restaurant. From adjusting architectural drawings to fit the quirks of a specific piece of land to offering insights on a general contractor’s bid, Olivieri uses his knowledge of the industry to ensure franchisees have the information they need to make educated decisions throughout the development process.
“Once a site is selected, I’ll start working with a franchisee to do a site plan, make sure we fit and tailor the building to the city or municipality to both meet code requirements and ensure it really does feel like a local store,” Olivieri said. “Then, I’ll help get architects, engineers and general contractors signed on. I review those bids from start to finish on construction. Often, these types of services are something franchisees have to outsource and pay for. At Layne’s, we have them in-house and for free. Having someone helping out throughout the entire process is crucial.”
Real estate and construction are just two parts of the entire development process, but they are crucial. Making the right site selection, creating an appropriate design and partnering with the right construction team can greatly impact the long-term success of the restaurant.
Drawing on their previous experiences with Layne’s and beyond, this team can provide valuable insights to guide franchisees through the process with real industry expertise. While the final decisions remain in each franchisee’s hands, access to Reed, Snyder and Olivieri’s knowledge and insights throughout the process creates more informed, confident franchisees and leads to more successful restaurants.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/layneschickenfingers.
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