Masroor Fatany, Layne’s Chicken Fingers’ first franchisee, has quickly expanded in the Houston restaurant scene. In just four years, he has opened seven Layne’s restaurants, and there are another three in development — a testament to both his business acumen and the support he receives from the Layne’s team.
In 2020, Fatany began looking at opportunities with Layne’s. Having attended Texas A&M, he knew Layne’s quite well, and he was interested in being a part of its growth story while bringing its beloved chicken fingers to his Houston community. And since then, he has been expanding rapidly.
Over the past four years, he has grown consistently, including opening the brand’s first-ever drive-thru-only location, drawing crowds and finding success with each expansion.
“I remember all of the excitement around the brand when we opened in Beaumont. We were the talk of the town in Facebook groups and on the local news, and we had a really long line,” Fatany said. “That location is directly across the street from a [Raising] Cane’s, and seeing a huge line of cars waiting for us when there is a respectable competitor right across the street made us feel good. We knew we were bringing a really great product to the market, and the response from the community was proof that we were really on to something.”
As he has grown, Fatany consistently credits both his previous restaurant experience and the support of the Layne’s leadership team with his success. The team at the home office consistently emphasizes its commitment to protecting both the brand and the franchisees, holding its core values above hitting a certain unit count or otherwise forcing growth in a way that could have negative effects long-term.
“With Layne’s, I have an aggressive development schedule, and I genuinely enjoy working with them,” he said. “At the end of the day, they have such a great team. Every single person I’ve interacted with there is just a 10 out of 10. In our industry, if you have a solid franchisor that genuinely cares about your success — not just their own scorecard — it motivates franchisees to push even harder because we’re trying to build something together. At the end of the day, I don’t need an additional unit or two. But if you’re working with a great team, having fun and enjoying the process, it makes everything a lot easier.”
With 30 restaurants open and another 275-plus in some stage of development, the entire Layne’s system is chasing impressive growth, working to bring its Soon to be FamousTM chicken tenders to markets across the country. As the brand’s first franchisee, Fatany continues to be a top performer and set the standard for other entrepreneurs in the system.
The powerful partnership has yielded great results for all parties. Looking ahead, Fatany’s journey is far from over as he continues to build his legacy within the Layne’s system and the larger Houston community.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/layneschickenfingers.
Layne's Chicken Fingers
SPONSORED
Masroor Fatany, a franchisee with Layne's and The Halal Guys, is rapidly expanding, operating multiple high-performing Layne's restaurants in the greater Houston area.
Masroor Fatany, Layne’s Chicken Fingers’ first franchisee, has quickly expanded in the Houston restaurant scene. In just four years, he has opened seven Layne’s restaurants, and there are another three in development — a testament to both his business acumen and the support he receives from the Layne’s team.
In 2020, Fatany began looking at opportunities with Layne’s. Having attended Texas A&M, he knew Layne’s quite well, and he was interested in being a part of its growth story while bringing its beloved chicken fingers to his Houston community. And since then, he has been expanding rapidly.
Over the past four years, he has grown consistently, including opening the brand’s first-ever drive-thru-only location, drawing crowds and finding success with each expansion.
“I remember all of the excitement around the brand when we opened in Beaumont. We were the talk of the town in Facebook groups and on the local news, and we had a really long line,” Fatany said. “That location is directly across the street from a [Raising] Cane’s, and seeing a huge line of cars waiting for us when there is a respectable competitor right across the street made us feel good. We knew we were bringing a really great product to the market, and the response from the community was proof that we were really on to something.”
As he has grown, Fatany consistently credits both his previous restaurant experience and the support of the Layne’s leadership team with his success. The team at the home office consistently emphasizes its commitment to protecting both the brand and the franchisees, holding its core values above hitting a certain unit count or otherwise forcing growth in a way that could have negative effects long-term.
“With Layne’s, I have an aggressive development schedule, and I genuinely enjoy working with them,” he said. “At the end of the day, they have such a great team. Every single person I’ve interacted with there is just a 10 out of 10. In our industry, if you have a solid franchisor that genuinely cares about your success — not just their own scorecard — it motivates franchisees to push even harder because we’re trying to build something together. At the end of the day, I don’t need an additional unit or two. But if you’re working with a great team, having fun and enjoying the process, it makes everything a lot easier.”
With 30 restaurants open and another 275-plus in some stage of development, the entire Layne’s system is chasing impressive growth, working to bring its Soon to be FamousTM chicken tenders to markets across the country. As the brand’s first franchisee, Fatany continues to be a top performer and set the standard for other entrepreneurs in the system.
The powerful partnership has yielded great results for all parties. Looking ahead, Fatany’s journey is far from over as he continues to build his legacy within the Layne’s system and the larger Houston community.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/layneschickenfingers.
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