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<div id="pastingspan1">King James is abandoning the land of burgers to rule the fast-fired pizza world.</div><div>&nbsp;</div><div>CNBC is reporting that LeBron James is not re-upping his endorsement deal with McDonald's, and will instead focus his attention on marketing <a href="http://www.blazepizza.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lebron-dunks-big-macs-for-customizable-pizzas-2653" target="_blank" rel="nofollow" target="_blank">Blaze Pizza</a>. Already an investor and a franchisee with locations in Chicago and Miami, James will be the cornerstone behind establishing the brand as the number one customizable pizza company in the industry.</div><div>&nbsp;</div><div>"Significantly expanding his role, this wide-ranging deal will see James directly involved in the brand's marketing activities through advertising, social media, in-store appearances and other company campaigns," according to a Blaze release featured on CNBC.</div><div>&nbsp;</div><div>Click <a href="http://www.blazepizza.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lebron-dunks-big-macs-for-customizable-pizzas-2653" target="_blank" rel="nofollow" target="_blank">here</a> to read the full story.&nbsp;</div>

1851 Franchise

James, a Blaze Pizza franchisee and investor, will focus on marketing initiatives.

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