• Le Macaron

  • EXECUTIVE Q&A

Le Macaron French Pastries CEO shares the story behind the brand and her vision for the future.

What makes Macaron French Pastries unique within its industry?

Le Macaron was the first macaron franchise in the country, and it’s certainly the most delicious. Customers are drawn by our beautiful, colorful displays, and once they take their first taste of our wonderful macaron - made from the finest, real French ingredients - they’re hooked. 

We offer a variety of 20 different flavors in macarons, and we introduce new flavors often, but  

Le Macaron has more than just macarons. We have our own line of French gelatos and other pastries like eclairs, napoleons, pies, cakes and croissants. We have fine chocolates and drinks like soda, coffee and tea. We also do custom cakes, macaron towers and favor boxes for weddings, birthdays and corporate events. Everything is really delicious; simple and elegant. It feels like a vacation in France - that’s the feeling our customers get.

We offer two different franchise concepts: cafes and mobile kiosks. Because of the decline in malls, rents at the successful ones are really high. Timing for opening a kiosk is less than for opening a cafe, and we can fit in all the malls. People get in and out faster, it’s a less expensive investment and it’s smaller in size, meaning there isn’t enormous rent and overhead, but the profit is basically the same. You don’t need permits or architects; you keep everything. Plus, it’s effective in a short range. It can cover a lot of distance because it’s mobile. 

Why is Le Macaron French Pastries a good investment?

We sell unmatched products, a simple business model with affordable investment opportunities and a quick return on investment.

Our French pâtisseries are a modern European design with no on-site baking, providing refined operations so minimal staffing is required. Our franchisees leverage streamlined locations which provides time to focus on excellence in customer service and opportunities for additional avenues of revenue.

We average between $12 and $15 per ticket. It’s a fast sale and the customer turnover is quick, which is rare in the food industry. Plus, there’s very little waste. We only require three days of training, and the franchisee is ready to go. The investment cost is low, and it’s very easy to break even. Anybody can be successful. 

Le Macaron also offers best-in-class ongoing business, operations and marketing support for its macaron franchise owners. Each franchisee is assigned a franchise business consultant that provides direct one-on-one support through the opening process and beyond. 

What have been some of the brand's most important milestones?

Le Macaron was founded in 2009 by myself and my daughter, Audrey Guillem to bring a taste of France to America, and to fill a gap in the pastry segment as the first concept to focus on the macaron. We opened our first location in 2011. We began franchising in 2012, when my son, Gregory opened his store. Today, and we have more than 60 locations across 15 states. 

What plans does the brand have in the coming years?

As an industry leader with plenty of room to grow, we plan to expand our national footprint through franchising with a commitment to authenticity and a willingness to adapt to evolving customer preferences. We will continue to delight new patrons with a taste of France this year and beyond. Currently, we have 24 stores in development. Across all 50 states, our offering elicits very limited competition. 

We have experienced a lot of great organic growth, and plan to grow concentrically in areas where we already have franchises. This will help us build on the great brand awareness we’ve built in those areas and deliver our delicious product to more macaron lovers across the United States. 

Le Macaron is looking for owner/operators and investors who have a strong belief in our products and business model. They are motivated, like-minded people with a desire to share in our delicious mission. 

While no prior baking or restaurant experience is required, our franchisees should have basic business knowledge and the willingness to learn. They have a strong sense of community and lead with the attitude of a team player. In a franchise model, both the franchisor and fellow franchisees depend on you to protect and adhere to the systems and methods in place. Most importantly, any individual within our organization has a desire to engage guests with a passion for excellence in customer service.



 

MAKE IT TREND
MORE BRAND INFO
  • NAME

    Le Macaron

  • NO. OF UNITS CURRENTLY OPEN:

    60+

  • start-up costs

    $84,350 to $361,500

  • FRANCHISE FEE:

    $45,000

INQUIRE ABOUT SERVICES
  • Le Macaron

  • EXECUTIVE Q&A

Le Macaron French Pastries CEO shares the story behind the brand and her vision for the future.

What makes Macaron French Pastries unique within its industry?

Le Macaron was the first macaron franchise in the country, and it’s certainly the most delicious. Customers are drawn by our beautiful, colorful displays, and once they take their first taste of our wonderful macaron - made from the finest, real French ingredients - they’re hooked. 

We offer a variety of 20 different flavors in macarons, and we introduce new flavors often, but  

Le Macaron has more than just macarons. We have our own line of French gelatos and other pastries like eclairs, napoleons, pies, cakes and croissants. We have fine chocolates and drinks like soda, coffee and tea. We also do custom cakes, macaron towers and favor boxes for weddings, birthdays and corporate events. Everything is really delicious; simple and elegant. It feels like a vacation in France - that’s the feeling our customers get.

We offer two different franchise concepts: cafes and mobile kiosks. Because of the decline in malls, rents at the successful ones are really high. Timing for opening a kiosk is less than for opening a cafe, and we can fit in all the malls. People get in and out faster, it’s a less expensive investment and it’s smaller in size, meaning there isn’t enormous rent and overhead, but the profit is basically the same. You don’t need permits or architects; you keep everything. Plus, it’s effective in a short range. It can cover a lot of distance because it’s mobile. 

Why is Le Macaron French Pastries a good investment?

We sell unmatched products, a simple business model with affordable investment opportunities and a quick return on investment.

Our French pâtisseries are a modern European design with no on-site baking, providing refined operations so minimal staffing is required. Our franchisees leverage streamlined locations which provides time to focus on excellence in customer service and opportunities for additional avenues of revenue.

We average between $12 and $15 per ticket. It’s a fast sale and the customer turnover is quick, which is rare in the food industry. Plus, there’s very little waste. We only require three days of training, and the franchisee is ready to go. The investment cost is low, and it’s very easy to break even. Anybody can be successful. 

Le Macaron also offers best-in-class ongoing business, operations and marketing support for its macaron franchise owners. Each franchisee is assigned a franchise business consultant that provides direct one-on-one support through the opening process and beyond. 

What have been some of the brand's most important milestones?

Le Macaron was founded in 2009 by myself and my daughter, Audrey Guillem to bring a taste of France to America, and to fill a gap in the pastry segment as the first concept to focus on the macaron. We opened our first location in 2011. We began franchising in 2012, when my son, Gregory opened his store. Today, and we have more than 60 locations across 15 states. 

What plans does the brand have in the coming years?

As an industry leader with plenty of room to grow, we plan to expand our national footprint through franchising with a commitment to authenticity and a willingness to adapt to evolving customer preferences. We will continue to delight new patrons with a taste of France this year and beyond. Currently, we have 24 stores in development. Across all 50 states, our offering elicits very limited competition. 

We have experienced a lot of great organic growth, and plan to grow concentrically in areas where we already have franchises. This will help us build on the great brand awareness we’ve built in those areas and deliver our delicious product to more macaron lovers across the United States. 

Le Macaron is looking for owner/operators and investors who have a strong belief in our products and business model. They are motivated, like-minded people with a desire to share in our delicious mission. 

While no prior baking or restaurant experience is required, our franchisees should have basic business knowledge and the willingness to learn. They have a strong sense of community and lead with the attitude of a team player. In a franchise model, both the franchisor and fellow franchisees depend on you to protect and adhere to the systems and methods in place. Most importantly, any individual within our organization has a desire to engage guests with a passion for excellence in customer service.



 

MAKE IT TREND
MORE BRAND INFO
  • NAME

    Le Macaron

  • NO. OF UNITS CURRENTLY OPEN:

    60+

  • start-up costs

    $84,350 to $361,500

  • FRANCHISE FEE:

    $45,000

INQUIRE ABOUT SERVICES
  • Le Macaron

  • EXECUTIVE Q&A

Le Macaron French Pastries CEO shares the story behind the brand and her vision for the future.

What makes Macaron French Pastries unique within its industry?

Le Macaron was the first macaron franchise in the country, and it’s certainly the most delicious. Customers are drawn by our beautiful, colorful displays, and once they take their first taste of our wonderful macaron - made from the finest, real French ingredients - they’re hooked. 

We offer a variety of 20 different flavors in macarons, and we introduce new flavors often, but  

Le Macaron has more than just macarons. We have our own line of French gelatos and other pastries like eclairs, napoleons, pies, cakes and croissants. We have fine chocolates and drinks like soda, coffee and tea. We also do custom cakes, macaron towers and favor boxes for weddings, birthdays and corporate events. Everything is really delicious; simple and elegant. It feels like a vacation in France - that’s the feeling our customers get.

We offer two different franchise concepts: cafes and mobile kiosks. Because of the decline in malls, rents at the successful ones are really high. Timing for opening a kiosk is less than for opening a cafe, and we can fit in all the malls. People get in and out faster, it’s a less expensive investment and it’s smaller in size, meaning there isn’t enormous rent and overhead, but the profit is basically the same. You don’t need permits or architects; you keep everything. Plus, it’s effective in a short range. It can cover a lot of distance because it’s mobile. 

Why is Le Macaron French Pastries a good investment?

We sell unmatched products, a simple business model with affordable investment opportunities and a quick return on investment.

Our French pâtisseries are a modern European design with no on-site baking, providing refined operations so minimal staffing is required. Our franchisees leverage streamlined locations which provides time to focus on excellence in customer service and opportunities for additional avenues of revenue.

We average between $12 and $15 per ticket. It’s a fast sale and the customer turnover is quick, which is rare in the food industry. Plus, there’s very little waste. We only require three days of training, and the franchisee is ready to go. The investment cost is low, and it’s very easy to break even. Anybody can be successful. 

Le Macaron also offers best-in-class ongoing business, operations and marketing support for its macaron franchise owners. Each franchisee is assigned a franchise business consultant that provides direct one-on-one support through the opening process and beyond. 

What have been some of the brand's most important milestones?

Le Macaron was founded in 2009 by myself and my daughter, Audrey Guillem to bring a taste of France to America, and to fill a gap in the pastry segment as the first concept to focus on the macaron. We opened our first location in 2011. We began franchising in 2012, when my son, Gregory opened his store. Today, and we have more than 60 locations across 15 states. 

What plans does the brand have in the coming years?

As an industry leader with plenty of room to grow, we plan to expand our national footprint through franchising with a commitment to authenticity and a willingness to adapt to evolving customer preferences. We will continue to delight new patrons with a taste of France this year and beyond. Currently, we have 24 stores in development. Across all 50 states, our offering elicits very limited competition. 

We have experienced a lot of great organic growth, and plan to grow concentrically in areas where we already have franchises. This will help us build on the great brand awareness we’ve built in those areas and deliver our delicious product to more macaron lovers across the United States. 

Le Macaron is looking for owner/operators and investors who have a strong belief in our products and business model. They are motivated, like-minded people with a desire to share in our delicious mission. 

While no prior baking or restaurant experience is required, our franchisees should have basic business knowledge and the willingness to learn. They have a strong sense of community and lead with the attitude of a team player. In a franchise model, both the franchisor and fellow franchisees depend on you to protect and adhere to the systems and methods in place. Most importantly, any individual within our organization has a desire to engage guests with a passion for excellence in customer service.



 

MAKE IT TREND
MORE BRAND INFO
  • NAME

    Le Macaron

  • NO. OF UNITS CURRENTLY OPEN:

    60+

  • start-up costs

    $84,350 to $361,500

  • FRANCHISE FEE:

    $45,000

INQUIRE ABOUT SERVICES
  • Le Macaron

  • EXECUTIVE Q&A

Le Macaron French Pastries CEO shares the story behind the brand and her vision for the future.

What makes Macaron French Pastries unique within its industry?

Le Macaron was the first macaron franchise in the country, and it’s certainly the most delicious. Customers are drawn by our beautiful, colorful displays, and once they take their first taste of our wonderful macaron - made from the finest, real French ingredients - they’re hooked. 

We offer a variety of 20 different flavors in macarons, and we introduce new flavors often, but  

Le Macaron has more than just macarons. We have our own line of French gelatos and other pastries like eclairs, napoleons, pies, cakes and croissants. We have fine chocolates and drinks like soda, coffee and tea. We also do custom cakes, macaron towers and favor boxes for weddings, birthdays and corporate events. Everything is really delicious; simple and elegant. It feels like a vacation in France - that’s the feeling our customers get.

We offer two different franchise concepts: cafes and mobile kiosks. Because of the decline in malls, rents at the successful ones are really high. Timing for opening a kiosk is less than for opening a cafe, and we can fit in all the malls. People get in and out faster, it’s a less expensive investment and it’s smaller in size, meaning there isn’t enormous rent and overhead, but the profit is basically the same. You don’t need permits or architects; you keep everything. Plus, it’s effective in a short range. It can cover a lot of distance because it’s mobile. 

Why is Le Macaron French Pastries a good investment?

We sell unmatched products, a simple business model with affordable investment opportunities and a quick return on investment.

Our French pâtisseries are a modern European design with no on-site baking, providing refined operations so minimal staffing is required. Our franchisees leverage streamlined locations which provides time to focus on excellence in customer service and opportunities for additional avenues of revenue.

We average between $12 and $15 per ticket. It’s a fast sale and the customer turnover is quick, which is rare in the food industry. Plus, there’s very little waste. We only require three days of training, and the franchisee is ready to go. The investment cost is low, and it’s very easy to break even. Anybody can be successful. 

Le Macaron also offers best-in-class ongoing business, operations and marketing support for its macaron franchise owners. Each franchisee is assigned a franchise business consultant that provides direct one-on-one support through the opening process and beyond. 

What have been some of the brand's most important milestones?

Le Macaron was founded in 2009 by myself and my daughter, Audrey Guillem to bring a taste of France to America, and to fill a gap in the pastry segment as the first concept to focus on the macaron. We opened our first location in 2011. We began franchising in 2012, when my son, Gregory opened his store. Today, and we have more than 60 locations across 15 states. 

What plans does the brand have in the coming years?

As an industry leader with plenty of room to grow, we plan to expand our national footprint through franchising with a commitment to authenticity and a willingness to adapt to evolving customer preferences. We will continue to delight new patrons with a taste of France this year and beyond. Currently, we have 24 stores in development. Across all 50 states, our offering elicits very limited competition. 

We have experienced a lot of great organic growth, and plan to grow concentrically in areas where we already have franchises. This will help us build on the great brand awareness we’ve built in those areas and deliver our delicious product to more macaron lovers across the United States. 

Le Macaron is looking for owner/operators and investors who have a strong belief in our products and business model. They are motivated, like-minded people with a desire to share in our delicious mission. 

While no prior baking or restaurant experience is required, our franchisees should have basic business knowledge and the willingness to learn. They have a strong sense of community and lead with the attitude of a team player. In a franchise model, both the franchisor and fellow franchisees depend on you to protect and adhere to the systems and methods in place. Most importantly, any individual within our organization has a desire to engage guests with a passion for excellence in customer service.



 

MAKE IT TREND
MORE BRAND INFO
  • NAME

    Le Macaron

  • NO. OF UNITS CURRENTLY OPEN:

    60+

  • start-up costs

    $84,350 to $361,500

  • FRANCHISE FEE:

    $45,000

INQUIRE ABOUT SERVICES